Watch Kenzo’s dystopian social media parody. Carrie Brownstein has been making her mark in fashion this week – after hosting Opening Ceremony’s much-reported political SS17 show, KENZO have now released their latest fashion film, which she wrote and directed.
Titled The Realest Real, the campaign movie explores what it’s like to be a fashion lover in the 21st century with the unavoidable presence of social media. Laura Harrier plays a character taken into a nightmarish world where Instagram comments are taken seriously. Led into a room signposted ‘Mom’, her wishes for Natasha Lyonne to become her mother are made real as fantasy blurs with reality. The film borders on the uncanny, but is unavoidably funny. Lyonne becomes more and more irritating, moving away from what Harrier’s character would have imagined.
As would be expected, the clothes are presented beautifully, in sharp contrast with the 70s shades of the boardroom. A music festival is resurrecting Harambe in hologram form. Harambe – the 17-year-old gorilla who was shot dead at Cincinnati Zoo in May and whose memory will live with us forever, R.I.P.
Harambe – seems to occupy a special place in the heart of the music world. Just last month, frustratingly-named electro-pop trio CHVRCHES dedicated a song to the slain gorilla, while Nicki Minaj was recently heard rapping the words “I’m dragging these hoes like Harambe did the kid”. Now, a music festival is going one step further to preserve the memory of the ape who died: they’ve added a Harambe hologram to their lineup. As CoS report, Houston’s Day For Night festival will feature a ‘performance’ from Harambe alongside artists like Aphex Twin (himself making his first appearance in the US since 2008), John Carpenter, and Blood Orange. Harambe joins the likes of Tupac and Michael Jackson in making posthumous appearances in hologram form.
Designers aim for even faster fashion. Image copyright Reuters US designers are adopting the "show-now, shop-now" trend during New York fashion week that allows consumers to buy designs straight from the catwalk.
Tom Ford and Tommy Hilfiger are among those that have followed British fashion house Burberry in making new styles available to buy immediately. Most shows are now live-streamed and featured on social media. That has prompted some labels to show designs for the coming autumn/winter rather than next year's summer ranges. 4 Ways Instagram is Redefining the Fashion Industry. Instagram is a photo sharing mobile application designed for storytelling.
And as fashion relies heavily on powerful visuals and graphics, the two make a perfect fit. Since its launch in 2010, Instagram has changed the fashion landscape dramatically. How Nordstrom’s Olivia Kim Got Ready for the 2016 Met Gala. Forget the glam squad.
Nordstrom’s VP of creative projects, Olivia Kim, gets gala-ready with a virtual makeup artist and the latest wave of tech-focused beauty aids—as told to Celia Ellenberg. As someone who grew up with a Korean mother, I take skin care very, very seriously. But even though I’ve been doing the K-Beauty ten-step virtually since birth, I consider myself to be low-maintenance. I love makeup—on other people; unless I have a big event, I go about my daily life makeup-free. The Met Gala, of course, qualifies as a Very Big Event, and it’s time to step up my routine and try something appropriately adventurous. With just a week to go, I’m less concerned with matching my lipstick to my neon-green embroidered Molly Goddard dress than I am with whether certain colors look good on me. For foundation, I try the MatchCo app, tap, tap, tapping my way through the camera phone prompts on my wrist, forehead, and cheeks as an algorithm works to calibrate my precise skin tone. The Combination of Fashion and Technology: Past, Present and Future - TheSnugg.com.
5 Technology Trends Transforming the Fashion Industry. The innovations taking place at the intersection of fashion and technology are profoundly amazing and transformative.
In many respects, the fashion industry today bears little resemblance to that of a decade ago—and will change even more in the decade ahead. Legendary businessman Peter Drucker famously said, ”Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window.” He’s right, which is why I’m not going to try to predict the future here. I am, however, going to energize your imagination with five trends that will help create that unpredictable future—trends that are taking shape right now, that Fashion GPS is tracking closely, and with which all of us in the fashion industry will need to grapple in the years ahead. 1. What it’s about: The most obvious examples of wearable technology today are Google Glass and a variety of smartwatches—but these are rudimentary first steps into the realm of wearable tech. 2. 4. 5.
Fashion-Tech. London fashion week: why technology is in fashion. At London fashion week the multibillion dollar worlds of tech and fashion are colliding like never before.
For many, the launch of Apple’s new watch, announced this week with impeccable timing to coincide with the global fashion weeks, will mark an important turning point for fashion tech, a new sector with huge potential for growth. While Apple’s entry into the market is almost guaranteed to boost the industry’s profile, in reality the fashion industry has been driving fashion tech for years. Fashion tech is much more than just tech inside a timepiece, and nowhere is this more apparent than in London. "Technology is going to turn the entire fashion industry inside out". Fashion and technology: the digital revolution presents the "biggest challenge for fashion brands" according to digital fashion pioneer Francis Bitonti who asks: "How will an industry where value is communicated by exclusivity and craft cope with this new space?
" (+ interview) The fashion industry has been slow to adapt to new technologies, says Bitonti, who warned: "Fashion brands are going to have to adapt to this, which is going to mean a shift in core values for many brands. " The New York-based designer initially trained as an architect but has recently focussed on applying advanced manufacturing techniques to fashion, jewellery and accessories, including a 3D-printed dress for Dita von Teese and a pair of 3D-printed shoes. "We want to redevelop everything from design methodology to material and form, to distribution and production," he said.