Studies and Trends
Les stratégies mobile gagnantes pour les PME
The Varied Regional Buying Patterns of Mexico’s Consumers Fabiola de la Portilla, Account Director, Nielsen Mexico With a population of more than 112 million people and an area about three times the size of Texas, Mexico is a vast country. As the second most populous country in Latin America and the most populous Spanish-speaking country in the world, it is a vital market for marketers and consumer packaged goods companies to understand.
I’ve never done one of the semi-mandatory annual trends prediction posts that greet every new year, and had no plans to start now. Which is probably a good thing, considering it’s now February already. But I thought it might still be useful to highlight the conceptual areas that I think hold the most promise for continuing exploration, innovation and creativity in 2011. I thought it would help me frame up the year, and if nothing else serve as a useful snapshot in time about what I’m excited about. Supercollider | 2011 Trends » *supercollider
Profil type de l’internaute français - France - Seoplayer Étude succincte visant à identifier le profil type de l’internaute français, basée sur le profiling sociodémographique des internautes en France établit par Ipsos, les lieux de connections favoris, les principaux fournisseurs d’accès à Internet et la répartition par sexe et par age des internautes français déterminés par Médiamétrie. Je commence l’étude par la brève histoire d’internet en France, pour retracer la progression de la connection à Internet auprès des français. L’histoire d’Internet en France : Initialement accessible à un nombre réduit d’utilisateurs (entreprises et universités), l’utilisation d’Internet par le grand public n’a commencé qu’à partir de 1994. A cette époque le premier fournisseur d’accès grand public naissait sous le nom de WorldNet, suivi rapidement par FranceNet, Calvacom, Internet Way et Imaginet.
Healthy Living Drives Chilean Interest in Light/Diet Foods Marcos Loredo, Nielsen Homescan Business Unit Manager, Nielsen Chile Increasingly, people around the world are focusing on their health and wellness, whether it is exercising more or watching what they eat. In Latin America, Chileans are no exception, and new research from The Nielsen Company in Chile found that virtually every household in the nation (99%) has purchased light/diet products as part of that effort, with an average purchase frequency of almost every two weeks and an average ticket of approximately $4.40 (U.S.).
Here is the latest infographic out from Flowtown, this time on how Adults are using mobile phones, and with it, comes a few interesting stats to take notice of… Like the 90% of 18-29 year olds that sleep with their mobile phone, this is a stat that doesn’t mean too much directly, but helps establish the connection between a person and their phone as a very powerful tool for marketers come day light hours! You’ll also notice that 18% of 18-24 year olds send over 200 text messages per day. Be Sociable, Share! Infographic: How Adults Use Mobile Phones
BEST GLOBAL BRANDS 2010: Apple fails to break into top flight The company, headed by Steve Jobs, boosted its brand through carefully controlled messaging and an endless wave of buzz surrounding new product launches, but somewhat surprisingly failed to make the top 10. It has recently taken a knock in public perception due to problems with reception encountered by its iPhone 4 handset, which led to the offer of a free rubber casing for those who were dissatisfied with their purchase. The brand barometer placed soft drinks manufacturer Coca-Cola as its top global brand, with technology brand IBM taking second place, Microsoft third and Google fourth. Another technology company, Hewlett-Packard, broke into the top ten for the first time as the company had "increased brand value under a new business model and brand platform", according to Interbrand.
Are Twitter Followers Better Than Facebook Fans? Marketers looking to push out the most effective messages to opt-in recipients must understand how audiences differ across channels and what causes them to connect with brands. Marketing venues that seem similar may differ strongly if their users have different needs and motivations. According to the final edition of ExactTarget’s “Subscribers, Fans and Followers” report, the differences between email, Facebook and Twitter also include their influence on customer loyalty. Daily Twitter users who followed a brand were more than twice as likely as daily Facebook users who “liked” a brand to say they were more likely to purchase from the brand after becoming a social media follower.
To recognize the contributions and culture of Hispanics in the U.S., the period from September 15 - October 15 is designated as Hispanic Heritage Month. In advance of this celebration, The Nielsen Company has prepared a snapshot of the key media usage trends for this demographic segment based on surveys with thousands of Hispanic respondents around the country and in Puerto Rico. Download the Hispanic Media Usage fact sheet. State of the Media: Hispanic Media Use
Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. How are marketers planning to allocate budgets this year? What percentage of Fortune 100 companies are on Twitter? Which social networking site is used by 92% of senior marketing executives? What social media tool helps small business double their reach on Twitter?
Global Trends in Healthy Eating Eating healthy is a goal for most people, but often times a difficult one to regularly achieve. Work and family responsibilities often make time scarce, and it is easier to go out to restaurants or prepare ready-made meals at home. The recent recession also prompted many to search for value, and sometimes healthy options such as organic produce and other environmental considerations took a back seat as they are oftentimes considered more expensive than “standard” products. The Nielsen Company gauged the world’s view of healthy eating, organics and other related issues earlier this year as part of a global online survey, polling more than 27,000 consumers in 55 markets from Asia Pacific, Europe, Middle East/Africa (consisting of countries from Saudi Arabia, Pakistan, United Arab Emirates, Egypt and South Africa), North America and Latin America. The views were diverse, but at the very least, most people want to do right when it comes to the foods they consume.
Marketers Educate via Video
Remember Three-Screen Marketing Plans? So 2007. Time to Get Ready For Six Screens - Advertising Age - DigitalNext
Hubba Bubba: Pop-up killer | Ads of the World
Luxury Lifestyle.com - Live the Good Life
The State Of Mobile Commerce In Europe
Social Media and Young Adults By Amanda Lenhart, Kristen Purcell, Aaron Smith and Kathryn Zickuhr Overview Since 2006, blogging has dropped among teens and young adults while simultaneously rising among older adults. As the tools and technology embedded in social networking sites change, and use of the sites continues to grow, youth may be exchanging ‘macro-blogging’ for microblogging with status updates.
We’ve discussed some tactics to get your company better engaged with social media. Lest you think there’s a limit to how you can connect with business and customer facing audiences, we’ve assembled this list of more than 35 companies who are experimenting with social media in a host of different ways. This list is by no means exhaustive, and it represents a wide variety of businesses, industries and social media tools. As you can see, engagement takes many forms. Some are likely to generate more discussions with the company while others might result better connections between customers.
Influencer Guidebook (2013) This complete rewrite of WOMMA's 2008 Influencer Handbook is the work of the highly esteemed Research & Measurement Council and includes contributions from Neil Beam (MotiveQuest), Ashley Libby (The Anca Group), Susan Emerick (IBM), William Chamberlain (IBM), Jane Collins (BlogHer), Michael Fein (Fanscape), Amy Laine (IBM) and Dhara Naik (Social@Ogilvy). Share WOMMA's Influencer Guidebook within your organization to learn, New Definitions of Influencers 5 Categories of Influencers 3 Levels of Program Considerations “Before” and “After” Metrics Attributes of an Influencer Case Study Library
Social Media Case Studies SUPERLIST- 23 Extensive Lists of Organizations Using Social Media (UPDATED)Much has changed in the world of social media since we first published our Superlist of Social Media Case Studies in 2008. A plethora of new social media services have come and (some) gone. More and more organizations are using social media tools in unique and creative ways. It’s a rare organization that isn’t using some form of social media these days. But finding and learning examples and case studies of good social media remains important to anyone wanting to improve their organization’s social media program.
Best Practices: 10 Tips to Online Community Success - destinatio
What is pervasive creativity in the era of Social Media? I recently had to write an essay for Ogilvy about what pervasive creativity could mean. Here are some of my first insights. As Zygmunt Bauman says, we live in the era of liquid modernity.
World Map of Social networks