Studies and Trends
Get flash to fully experience Pearltrees
Le poste très en vogue de Community Manager renforce sa présence dans les entreprises et dans les agences de communication à mesure que les initiatives des marques sur les réseaux sociaux se développent. Il se structure autour d’un ensemble de compétences sur les outils web, les capacités rédactionnelles et relationnelles, mais également sur la maîtrise des enjeux marketing et communication. En parallèle, les communautés de consommateurs s’affirment dans le secteur des études de marché comme une des méthodologies les plus prometteuses, à l’heure où le titre de Responsable Études s’est mué en Consumer Insight Manager, comme nous l’évoquions dans un article précédent . D’où l’émergence d’une nouveau métier: le Community Insight Manager .
Community Insight Manager: un métier d’avenir | SMARTPULSE: Insights from Conversations – Communautés de consommateurs – Market Research Online Communities
Les stratégies mobile gagnantes pour les PME - Journal du Net e-Business
© Kotoyamagami / Fotolia Géolocalisation, site mobile marketing relationnel par SMS... Le mobile peut rendre de nombreux services aux petites et moyennes entreprises. Parfois même davantage qu'un site Internet classique.The Varied Regional Buying Patterns of Mexico’s Consumers | Nielsen Wire
With a population of more than 112 million people and an area about three times the size of Texas, Mexico is a vast country. As the second most populous country in Latin America and the most populous Spanish-speaking country in the world, it is a vital market for marketers and consumer packaged goods companies to understand. But to view Mexico’s consumers as uniform in their shopping habits and trends would be a mistake: consumption patterns vary widely based on where people live. Retailers and CPG manufacturers seeking to win in this diverse nation would do well to appreciate its regional diversity. On a national basis, the average Mexican consumer belongs to a medium sized family (between 4-5 members) with low to modest purchasing power largely wielded by a head of household who has no formal job outside of the home. However, there are stark and important regional differences in both household composition and consumption behavior throughout the country.
I’ve never done one of the semi-mandatory annual trends prediction posts that greet every new year, and had no plans to start now. Which is probably a good thing, considering it’s now February already. But I thought it might still be useful to highlight the conceptual areas that I think hold the most promise for continuing exploration, innovation and creativity in 2011. I thought it would help me frame up the year, and if nothing else serve as a useful snapshot in time about what I’m excited about.
Supercollider | 2011 Trends » *supercollider
Profil type de l’internaute français - France - Seoplayer
Étude succincte visant à identifier le profil type de l’internaute français , basée sur le profiling sociodémographique des internautes en France établit par Ipsos, les lieux de connections favoris, les principaux fournisseurs d’accès à Internet et la répartition par sexe et par age des internautes français déterminés par Médiamétrie. Je commence l’étude par la brève histoire d’internet en France, pour retracer la progression de la connection à Internet auprès des français. L’histoire d’Internet en France : Initialement accessible à un nombre réduit d’utilisateurs (entreprises et universités), l’utilisation d’Internet par le grand public n’a commencé qu’à partir de 1994 . A cette époque le premier fournisseur d’accès grand public naissait sous le nom de WorldNet , suivi rapidement par FranceNet, Calvacom, Internet Way et Imaginet.
Technology Research & Business Leader Insight | Gartner
Gartner is the IT Professional's best first source for addressing virtually any IT issue. You can access Gartner's expertise in a variety of ways to help you make the right decisions. IT Professionals Gartner can help you make the right decisions about technology solutions, align your IT initiatives with business objectives, and connect with industry peers and best practices. Timely, reliable insight can help guide your key decisions and save you time and money. CIOs and IT Executives
Healthy Living Drives Chilean Interest in Light/Diet Foods | Nielsen Wire
Increasingly, people around the world are focusing on their health and wellness, whether it is exercising more or watching what they eat. In Latin America, Chileans are no exception, and new research from The Nielsen Company in Chile found that virtually every household in the nation (99%) has purchased light/diet products as part of that effort, with an average purchase frequency of almost every two weeks and an average ticket of approximately $4.40 (U.S.). Looking beyond these numbers, Nielsen found three different levels of engagement with light/diet products: Intensive Buyers : the most frequent purchasers of light/diet products represent one-third of Chilean households but account for two-thirds of total expenditures in this category. Typically, they buy these products more than 24 times a year.
Estadísticas y métricas web en Chile, son fiables? | jbarahona.com
En Chile el mercado de las estadísticas y los números de tráfico está caliente. Los actores como Google Analytics , comScore , Nielsen y hasta Time Ibope están tratando de hacer que la industria certifique tráfico con sus herramientas, pero cuál de ellas es la mejor, o mejor dicho, son fiables sus metodologías y resultados? Veamos. A la fecha, los medios y agencias en Chile certifican audiencia a través de comScore y Certifica (al menos los miembros de la IAB así lo declaramos)( Certifica en una empresa comScore). Hace un tiempo vinieron a mostrarnos qué eran y hacían las herramientas y no me convencieron en absoluto.Here is the latest infographic out from Flowtown , this time on how Adults are using mobile phones, and with it, comes a few interesting stats to take notice of… Like the 90% of 18-29 year olds that sleep with their mobile phone, this is a stat that doesn’t mean too much directly, but helps establish the connection between a person and their phone as a very powerful tool for marketers come day light hours! You’ll also notice that 18% of 18-24 year olds send over 200 text messages per day.
Infographic: How Adults Use Mobile Phones | Digital Buzz Blog
BEST GLOBAL BRANDS 2010: Apple fails to break into top flight - Brand Republic News
Steve Jobs: Apple fails to break into top flight The company, headed by Steve Jobs, boosted its brand through carefully controlled messaging and an endless wave of buzz surrounding new product launches, but somewhat surprisingly failed to make the top 10. It has recently taken a knock in public perception due to problems with reception encountered by its iPhone 4 handset, which led to the offer of a free rubber casing for those who were dissatisfied with their purchase. The brand barometer placed soft drinks manufacturer Coca-Cola as its top global brand, with technology brand IBM taking second place, Microsoft third and Google fourth.Are Twitter Followers Better Than Facebook Fans? - eMarketer
The pattern among Twitter followers, email subscribers and Facebook fans was similar when asked about whether they would recommend a brand. A third of Twitter followers said they were more apt to make a recommendation now that they followed a brand, compared with 24% of email subscribers and 21% of Facebook fans. Again, those who “liked” a brand on Facebook were most likely to actively disagree with the statement.September 14, 2010 To recognize the contributions and culture of Hispanics in the U.S., the period from September 15 – October 15 is designated as Hispanic Heritage Month. In advance of this celebration, The Nielsen Company has prepared a snapshot of the key media usage trends for this demographic segment based on surveys with thousands of Hispanic respondents around the country and in Puerto Rico.
State of the Media: Hispanic Media Use | Nielsen Wire
Best Social Media Stats and Market Research of 2010 (So Far) | Social Media Today
Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. How are marketers planning to allocate budgets this year? What percentage of Fortune 100 companies are on Twitter? Which social networking site is used by 92% of senior marketing executives? What social media tool helps small business double their reach on Twitter?Global Trends in Healthy Eating | Nielsen Wire
Eating healthy is a goal for most people, but often times a difficult one to regularly achieve. Work and family responsibilities often make time scarce, and it is easier to go out to restaurants or prepare ready-made meals at home. The recent recession also prompted many to search for value, and sometimes healthy options such as organic produce and other environmental considerations took a back seat as they are oftentimes considered more expensive than “standard” products. The Nielsen Company gauged the world’s view of healthy eating, organics and other related issues earlier this year as part of a global online survey, polling more than 27,000 consumers in 55 markets from Asia Pacific, Europe, Middle East/Africa (consisting of countries from Saudi Arabia, Pakistan, United Arab Emirates, Egypt and South Africa), North America and Latin America. The views were diverse, but at the very least, most people want to do right when it comes to the foods they consume.Marketers Educate via Video
Data from “Social Media Usage, Attitudes and Measurability” indicates that 61% of marketers use video content on their own websites, while another 56% use video content on third-party video-sharing sites. This indicates that a majority of marketers are willing to sacrifice some measure of control over their video content distribution and management in order to reach as wide an audience as possible. Marketers also show limited openness to different video platforms.Case Studies