Outils et Plateformes 2.0. Social Media For B2B Marketing – How To Get Started. One of the best things about social media: we’re all still learning and figuring this thing out. There are no true experts. Whether you’re in B2B Marketing, Social Media or any business, the world is getting smaller and great ideas come from all over the globe. GetIt Comms is a B2B Marketing agency out of Singapore headed by CEO Anol Bhattacharya. I met Anol during #B2BChat sessions on twitter but have come to really respect the thought leadership they are providing. These folks really do seem to live up to their name – they “get it.” B2Bento is their marketing blog and you should most certainly check these folks out. A couple of months ago they published this amazing INFOGRAPHIC: Quickstart Guide to Social Media Success.
Why Does Social Media Matter According to the report, traditional tactics just aren’t providing the return on investment that they used to. Where are they spending their time? The report lists 7 reasons why B2B Marketers should use Social Media: How To Get Started Connect: Lessons in social media for universities. Despite Facebook having its roots in universities, the education sector has an uneasy relationship with social media. We’ve been spending some time recently looking at how universities and colleges use social media, the result of conducting an audit of social spaces on behalf of Glasgow Caledonian University (GCU) to help it grow its social presence and audience, and what the education sector does to attract applicants or stand out from the crowd. The answer is surprisingly little. Social learning is the latest buzzword in education, most universities include some kind of collaborative learning technology, and all have a presence online.
When you think that the notoriously hard-to-reach 16-24 year olds hang out on Facebook more than anywhere else, it seems blindingly obvious that social media would be the place to reach them. It is changing, but slowly. A cursory look around Facebook shows that the major universities all have a presence here, and on the face of it that’s a good thing. 4 Steps to B2B Social Media Marketing Excellence with SAP Community Network. We’ve been on a journey over the past 12 months to effectively integrate popular social networking platforms into SAP Community Network’s (SCN) communication and marketing activities – expanding the options for the core team to deliver value to our members. This brief case study will outline the SAP Community Marketing team’s approach and the results we’ve seen so far.
SAP Community Network is already a vibrant, highly effective community of over two million customers, partners and SAP experts in more than 200 countries. It draws one million unique visitors a month - and over two million total visits each month - with 99,000 members contributing in 2009 alone. SCN has been consistently recognized as a leader in the space: “SAP ranks in the top ten of the world's most valuable brands based on how they leverage social media to interact with customers”, - Charlene Li of Altimeter, August 2009. 4 Steps to Best Practice Social Media Marketing SOP 1. 2. 3. 4. Are B2B and B2C Sales and Marketing Roles Becoming Extinct? We talk a lot about B2B and B2C marketing here, but is sales just the lonely stepchild at the end of the inbound marketing funnel? Is marketing becoming so automated you don't need marketers anymore?
The dynamics of sales and marketing have changed radically in recent years, putting far more emphasis on relationship building throughout the sales pipeline and turning classic sales and marketing processes on their aging heads. I know I'm going to get a lot of classic sales people and die-hard marketers throwing darts and citing their tried-and-true methods for capturing leads and converting them to customers. I'm counting on that actually. I say it's time to throw out all of that garbage and start getting real about what sales and marketing means these days: It ain't about your company - consumers across the board, whether in B2B or B2C, are looking for someone they can trust.
You. So what does the new B2B and B2C sales-and-marketing person do for a living? Photo credit: Jeremy Burgin. How to Upload & Share Videos on LinkedIn. LinkedIn, the oldest of the big three social media networking sites at a ripe age of 7, has slowly plugged along in the social sphere with adding new features to increase user experience for not only highly active users but for those that are new or newer to the personal business connecting platform experience. I refer to LinkedIn as a personal business connecting platform as believe it has molded itself into such. It has grown with the users and but yet has remained as a platform whereby anyone new can create a profile easily without having to play catch up and incorporate every app that is available just to be able have a presence.
As more and more people are looking for business opportunities, whether that be employment, clients/customers to grow the business or seeking advice from trusted sources, they are turning to the web to reach out to connect with people to find some guidance. How to Upload and Share Videos on LinkedIn 1. 2. 3. 4. 5. What Types of Videos Do I Upload? 2. 3. 4. Social Servicing – A First Step to Social CRM. I’ve been hearing and reading a lot lately about Social CRM, or as some call it, SCRM, but never thought I’d have anything to say about this topic because I didn’t really think when I joined Visible Technologies five years ago that I would have anything to do with SCRM. Man, I was wrong. Although I’m certainly not an expert in SCRM, I’ve been working over the past few months with several companies that I would say are building the foundation for what their companies’ SCRM may look like in the future.
These Fortune 500 brands are not fully focused just yet on SCRM, or even totally understand the implications of social media on their traditional CRM systems. Most probably wouldn’t even recognize some of the new proposed definitions of SCRM that have been shared across the Web. One of the smart decisions these companies made upfront was re-training existing employees within their organizations to lead their Social Servicing initiatives. Social Media Is Not Irrelevant To B2B Companies. The debate of whether social media is effective for B2B companies has existed for a long time. There are very valid questions about social media’s relevance to business, and its ROI. According to eMarketer, 46% of B2B respondents revealed that social media is perceived as irrelevant to their companies. Traditional marketing tactics were preferred, and even with social media engagement, 34% of respondents were not measuring ROI. While it is indeed harder to relate B2B companies to social media, there are huge opportunities to look into.
Companies, such as Pipersport, are successful examples. Most companies engaging in social media use it for thought leadership, lead generation and customer feedback. Even though social media is often deemed as irrelevant, 45% of B2B respondents have at least basic social presence, and 32% are engaging in it daily. La communication digitale d’entreprise. Troisième volet de notre chapitre sur Internet et les nouveaux modes de consommation, Délits d’Opinion a rencontré Laurent François, Digital Influence Strategist pour Ogilvy Public Relations.
Délits d’Opinion : La vente par Internet sur des sites de ventes privées reliant des consommateurs s’invitant entre eux et des distributeurs tend à exploser. Dans le même temps se multiplie également des sites où des consommateurs se vendent des produits entre eux ou s’échangent des conseils sur des biens ou des services : comment interpréter cette tendance ? Laurent François : Deux pistes peuvent expliquer en partie ces modes de consommation : - nous vivons tout d’abord dans un monde « liquide » où l’inéquation suivante est forte, à tous les niveaux de la société : résoudre une myriade de problèmes dans un temps de plus en plus court. Laurent François : La recherche de la meilleure affaire ne date pas de la crise économique, ni le bouche-à-oreille. Propos recueillis par Olivier.