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Le vide poches : le blog du planning stratégique 2.0 de PSST (opinions et tendances 2.0). By jérémy dumont, planneur stratégique (jeremy dumont): L’individualiste mène à du généraliste et le généraliste mène à l’individualiste.Théorie évolutive des médias
http://www.dannykronstrom.com/blog-marketing-web/theorie-evolutive-medias-sociaux-social-network-analyse/?utm_source=twitterfeed&utm_medium=twitter ( télécharger l’image en format PDF pour la voir en grand format ) Il est connu, les médias sociaux prennent une place importante dans la vie des gens.
Big brands from all over the world are using Facebook on a daily basis to engage with consumers and although most will have a long term strategy, they will also run tactical campaigns to acquire likes and encourage interaction. These 5 video case studies show how the brands and agencies went about creating the campaigns and how they reached out in to multiple platforms. You might not have the big budget that these global brands have but you can certainly take some inspiration from what they are doing and add it in to your own smaller campaign…
5 global brands using Facebook for video campaigns - TNW Social Media
20 Things I Learned About Browsers and the Web
Brian Rakowski, Ian Fette, Chris DiBona, Alex Russell, Erik Kay, Jim Roskind, Mike Belshe, Dimitri Glazkov, Henry Bridge, Gregor Hochmuth, Jeffrey Chang, Mark Larson, Aaron Boodman, Wieland Holfelder, Jochen Eisinger, Bernhard Bauer, Adam Barth, Cory Ferreria, Erik Arvidsson, John Abd-Malek, Carlos Pizano, Justin Schuh, Wan-Teh Chang, Vangelis Kokkevis, Mike Jazayeri, Brad Chen, Darin Fisher, Johanna Wittig, Maxim Lobanov, Marion Fabing Nicolas, Jana Vorechovska, Daniele De Santis, Laura van Nigtevegt, Wojtek Cyprys, Dudley Carr, Richard Rabbat, Ji Lee, Glen Murphy, Valdean Klump, Aaron Koblin, Paul Irish, John Fu, Chris Wright, Sarah Nahm, Christos Apartoglou, Meredith Papp, Eric Antonow, Eitan Bencuya, Jay Nancarrow, Ben Lee, Gina Weakley, Linus Upson, Sundar Pichai & The Google Chrome Team Built in HTML5
Following are recent findings by various studies on marketing and advertising-related topics. For a more in-depth look at some of these subjects, visit our sister site, MarketingCharts.com . Digital Advertising Clobbered by Traditional Media Traditional advertising is perceived by consumers as more informative, entertaining and necessary than online advertising, according to a survey of 1,200 people by the digital marketing show ad:tech London . The survey found that 69% believed traditional advertising was relevant to them, compared with 45% for online. Also, annoyance around advertising on the web is twice as high online as offline.
Marketing Data RoundUp: Digital advertising clobbered by traditional media - MarketingVOX
Web Marketing
Campaigns
UK Leads European Countries in Smartphone Adoption with 70% Growth in Past 12 Months - comScore, Inc
The U.K. market strongly leads in growth of smartphone adoption over the past year, growing 70 percent to more than 11 million subscribers. France ranks second in growth with the number of smartphone subscribers up 48 percent to 7 million. Meanwhile, Italy boasts the largest number of smartphone subscribers overall (15 million) but showed the softest growth in this market at 11 percent.
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Toutes les tailles disponibles | Panorama des médias sociaux (mars 2009) | Flickr : partage de photos !
Marketing Trends
Studies and Trends