Now this is how you use a corporate blog! Chrysler does it right after Twitter F-bomb. Corporate blogs serve many purposes and one of the most important can be the “unfiltered voice,” provided by having a full page to work with to tell your story as opposed to having to craft a “statement,” that you hope will be used by the media when referring to your particular situation. In 2008, I wrote about how eBay used their corporate blog very well to squelch rumors of changes to their PayPal service. In my social media classes I’ve also used GM as an example of using a blog to respond to media coverage as they did to the NY Times on several occasions. Yesterday, there was a kerfuffle around tweet that came through the official Chrysler account: image from Jalopnik.com Shortly thereafter, Chrysler posted the following to their blog: This wasn’t perfect, but it was fast, it acknowledged the issue and said they have put processes in place so it doesn’t happen again.
That probably could have been enough. There is a lot that is right here, for example, Chrysler: Connect: Authored by: The Art of the Facebook Page Design. Everyday more and more businesses around the world are creating presences on Facebook. Some companies opt to bring users directly to the page wall or other tabs (e.g. info, photos, RSS/blog, discussions and links) and use product images or company logos instead of more elaborate landing pages. Regardless of where a user lands when they first arrive, something needs to capture their attention.
As we’ll see in the examples of pages from the 50 Top Facebook Pages of Brand’s Worldwide represented below, some pages may come right out and ask for the “like”, some may have a variation on the call to action with a contest, gift, upload, sign-up now, or shop now type message. Some may appeal to emotions. In truth, Facebook is about more than the ongoing interaction between businesses and users via status updates. Coca-Cola Total Fans 22, 113, 350 | Food and Drink | United States Starbucks Total Fans 19, 386, 229 | Restaurant | United States Oreo Total Fans 16, 509, 052 | Food and Drink | United States. NIKE - RUN Fwd: Ben the Bodyguard. Coming soon to iPhone® and iPod touch® WRANGLER BLUE BELL SPRING/SUMMER 2010. Suggestions Categories Collections Features View all results Products Wrangler Jeans Europe Bottoms Tops Accessories View All Denim Performance Explore Now Stories Fit Guide Discover our range of fits, compare them, and pick your favourite.
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THE RAW CHESS CHALLENGE. Volvo: Naughty Driving Techniques | Ads of the World. Check out the microsite Cutters Editor Ryan McGuire and Director Scott Weintrob of Limey reunite for Volvo through Arnold Worldwide. Featured on the Volvo website, visitors take naughty to a whole new level with the new Volvo S60. Shot in desert locations and on the Volvo Proving Grounds in Hallered, Sweden, the most recently completed “Precision Acceleration Test” and “Pedestrian Detection Test” are two of four spots produced for the Volvo website. The spots brilliantly capture the vehicle’s maneuverability, speed and performance through four different series of tests consisting of a Slalom course, elk dodging, pedestrian detection and precision driving techniques. The tests are launched as users select various levels of naughtiness enabling viewers to virtually experience the car’s capabilities.
Advertising Agency: Arnold London, Ltd. União Zoófila: Help a Friend | Ads of the World. IBM: Non-branded short film — Henry | Ads of the World. BATTLE OF THE CHEETOS. ¡DE IMPROVISO UN NIÑO EN MEDIO DE LA CALLE! Default Viral Title Player. Facebook Integration At The Coca Cola Village If you’ve been wondering how to seamlessly integrate an experiential event with Facebook, here is how to do it, in real time! Again, the guys over in Israel are doing some amazing work, this time it was Publicis (E-dologic) and Promarket who have developed an innovative experiential event for Coca Cola Israel that synced everyone who participated, live with their friends on Facebook. The Coca Cola Village is a special summer experiential event in Israel, in 2010, they decided to run the event through Facebook, with teenagers needing to collect 10 Coca Cola caps each, gather eight friends who did the same and then register online through Facebook to gain exclusive entry.
When they got to the Coca Cola Village, they were asked to setup a special wrist band that would securely hold their Facebook login / password to swipe when starting each activity. Every time you swiped, it instantly updated your status with what you were doing at the event, keeping your friends up to date in real time. Saatchi Interactive: The Real Site | Ads of the World. Uwaga! Człowiek na billboardzie! TOP10 : hatalska.com. Kategoria: OUTDOOR28 sierpnia 2010 • 1 komentarz W tym roku w Cannes, w kategorii Film (szczerze mówiąc, nie wiem czemu akurat w tej – to outdoor, jakby nie patrzeć) srebrny lew przypadł w udziale kampanii zrealizowanej dla rachunków depozytowych ING.
W ramach kampanii, do autobusu jeżdżącego po mieście przyczepiony został żywy człowiek, który informował przechodniów (i przejeżdżających), że ma konto w ING i nie płaci za nie ani grosza. Podobno był to jeden z zadowolonych klientów ING. Kiedy opowiadałam o tej kampanii ostatnio na jednym ze spotkań, padło stwierdzenie, że to kampania bardzo kontrowersyjna. I że może być odebrana negatywnie. Nie mogłam się z tym stwierdzeniem nie zgodzić. 10. Agencja: Mindshare 9. 8. Agencja: Leo Burnett Milan, Włochy 7. Agencja: McCann, Londyn, UK 6. Agencja: BBDO New York, USA 5. Agencja: Big Communications, Nowa Zelandia 4. 3. 2.
Agencja: HVR Advertising & Communication, Holandia 1. Agencja: TBWA. Cyber.mp4 (video/mpeg Object) Honda Takes Social Gaming for a Test Drive. It's not unusual for a large car company like Honda to advertise its newest release on a billboard — unless, of course, that billboard exists in a virtual gaming community on Facebook. To promote the U.S. launch of its latest sport hybrid coupe, the Honda CR-Z, the company initiated a two-month advertising campaign in Car Town, a newly released Facebook game that allows players to use virtual currency to purchase, customize and store hundreds of vehicles in their own virtual garages. Players can then use these vehicles to take road trips and complete challenges to earn points to purchase additional vehicles and car-related products and services. The game was launched by Cie Games on August 9. During the two-month promotion period, clickable ads featuring a rendering of the Honda CR-Z will appear on all in-game billboards.
These billboards are stationed next to player garages, where users begin every game session. The promotion has also helped spur enthusiasm for the game itself. Domino's: 30 minutes of glory | Ads of the World. Old Navy: Booty Reader | Ads of the World.