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Corporate blogs serve many purposes and one of the most important can be the “unfiltered voice,” provided by having a full page to work with to tell your story as opposed to having to craft a “statement,” that you hope will be used by the media when referring to your particular situation. In 2008, I wrote about how eBay used their corporate blog very well to squelch rumors of changes to their PayPal service.
Everyday more and more businesses around the world are creating presences on Facebook . Some companies opt to bring users directly to the page wall or other tabs (e.g. info, photos, RSS/blog, discussions and links) and use product images or company logos instead of more elaborate landing pages. Regardless of where a user lands when they first arrive, something needs to capture their attention.
Check out the microsite Cutters Editor Ryan McGuire and Director Scott Weintrob of Limey reunite for Volvo through Arnold Worldwide. Featured on the Volvo website, visitors take naughty to a whole new level with the new Volvo S60. Shot in desert locations and on the Volvo Proving Grounds in Hallered, Sweden, the most recently completed “Precision Acceleration Test” and “Pedestrian Detection Test” are two of four spots produced for the Volvo website. The spots brilliantly capture the vehicle’s maneuverability, speed and performance through four different series of tests consisting of a Slalom course, elk dodging, pedestrian detection and precision driving techniques.
If you’ve been wondering how to seamlessly integrate an experiential event with Facebook, here is how to do it, in real time! Again, the guys over in Israel are doing some amazing work, this time it was Publicis (E-dologic) and Promarket who have developed an innovative experiential event for Coca Cola Israel that synced everyone who participated, live with their friends on Facebook. The Coca Cola Village is a special summer experiential event in Israel, in 2010, they decided to run the event through Facebook, with teenagers needing to collect 10 Coca Cola caps each, gather eight friends who did the same and then register online through Facebook to gain exclusive entry. When they got to the Coca Cola Village, they were asked to setup a special wrist band that would securely hold their Facebook login / password to swipe when starting each activity. Every time you swiped, it instantly updated your status with what you were doing at the event, keeping your friends up to date in real time.
Kategoria: OUTDOOR 28 sierpnia 2010 • 1 komentarz
It's not unusual for a large car company like Honda to advertise its newest release on a billboard — unless, of course, that billboard exists in a virtual gaming community on Facebook . To promote the U.S. launch of its latest sport hybrid coupe, the Honda CR-Z, the company initiated a two-month advertising campaign in Car Town , a newly released Facebook game that allows players to use virtual currency to purchase, customize and store hundreds of vehicles in their own virtual garages. Players can then use these vehicles to take road trips and complete challenges to earn points to purchase additional vehicles and car-related products and services. The game was launched by Cie Games on August 9. During the two-month promotion period, clickable ads featuring a rendering of the Honda CR-Z will appear on all in-game billboards. These billboards are stationed next to player garages, where users begin every game session.