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Now this is how you use a corporate blog! Chrysler does it right after Twitter F-bomb | Social Media Today
Corporate blogs serve many purposes and one of the most important can be the “unfiltered voice,” provided by having a full page to work with to tell your story as opposed to having to craft a “statement,” that you hope will be used by the media when referring to your particular situation. In 2008, I wrote about how eBay used their corporate blog very well to squelch rumors of changes to their PayPal service.Regardless of where a user lands when they first arrive, something needs to capture their attention. As we’ll see in the examples of pages from the 50 Top Facebook Pages of Brand’s Worldwide represented below, some pages may come right out and ask for the “like” , some may have a variation on the call to action with a contest, gift, upload, sign-up now, or shop now type message. Some may appeal to emotions.
The Art of the Facebook Page Design | Webdesigner Depot
4 Trends From The World Of Vending Machines - PSFK
Recent Articles By Scott Lachut Scott Lachut is PSFK’s Director of Consulting, working with a team of global researchers to provide leading companies with insights on the trends and innovation that are shaping the marketplace from both a consumer and business standpoint. His previous jobs resemble multiple chapters from Studs Terkel's "Working."Mi gran amigo y excelente publicitario, Tomás Vidal , me hizo llegar esta tremenda campaña de la marca de jeans alemana G-Star . Según Youtube, el viernes pasado en el The Cooper Square Hotel en Nueva York, el jugador de ajedrez número uno del mundo, de tan sólo 19 años, Magnus Carlsen , derrotó a miles de jugadores en línea de todo el mundo en lo que se denominó el G-Star RAW Desafío Mundial de Ajedrez . Durante el juego los tres Grandes Maestros del Ajedrez, Maxime Vachier-Lagrave , de Francia, Hikaru Nakamura de Estados Unidos y Judit Polgár de Hungría, apoyaron el juego del Equipo del Mundo registrado en línea. A pesar de eso, Magnus le ganó al mundo en 44 movimientos y 2,5 horas. Después de recibir su premio, entregado por la actriz Liv Tyler , Magnus dijo: "Estoy muy emocionado de haber ganado. Fue un reto difícil y el "mundo" parecía haber elegido todos los movimientos correctos, así que estoy muy contento con este resultado final ".
THE RAW CHESS CHALLENGE.
Check out the microsite Cutters Editor Ryan McGuire and Director Scott Weintrob of Limey reunite for Volvo through Arnold Worldwide. Featured on the Volvo website, visitors take naughty to a whole new level with the new Volvo S60. Shot in desert locations and on the Volvo Proving Grounds in Hallered, Sweden, the most recently completed “Precision Acceleration Test” and “Pedestrian Detection Test” are two of four spots produced for the Volvo website. The spots brilliantly capture the vehicle’s maneuverability, speed and performance through four different series of tests consisting of a Slalom course, elk dodging, pedestrian detection and precision driving techniques.
Volvo: Naughty Driving Techniques | Ads of the World
Independent director Daniel Levi has created a stunning non-branded film for IBM, a coming-of-age film that explores our relationship with electricity. ‘Henry’ was commissioned as part of an IBM-sponsored exhibition in Paris. For the exhibition artists of various disciplines were invited to pitch work inspired by one of six themes. Daniel Levi was the only filmmaker commissioned for the exhibition.
IBM: Non-branded short film — Henry | Ads of the World
BATTLE OF THE CHEETOS.
Publicado por Gonzalo Zamorano N. en 9/08/2010 06:29:00 PM Join the conversation
Excelente acción de vía pública desarrollada por la BCAA Traffic Safety Foundation del distrito de West Vancouver en Canadá. Vía el gran @guiso
¡DE IMPROVISO UN NIÑO EN MEDIO DE LA CALLE!
Facebook Integration At The Coca Cola Village | Digital Buzz Blog
Every time you swiped, it instantly updated your status with what you were doing at the event, keeping your friends up to date in real time. Plus, the wrist band also allowed for automatic tagging of all the photos taken at the Coca Cola Village. The event held 650 teenagers a day, and with the seamless Facebook integration, they generated 35,000+ posts every day for the three days totaling over 100,000 posts for the event!Voyages-sncf.com: Bienvenue, Au Revoir | Ads of the World
On Monday, 30th of August Voyages-SNCF, the online booking service of the SNCF, launched a series of six internet films which show how we welcomed and said goodbye to 6 customers. Each event, taking place at Paris' East station was specifically tailored for the person we surprised. The objective of the campaign is to underline "Further than you imagined" (Plus loin que vous ne l'imaginez), the claim of Voyages-SNCF, one of the most visited sites in France (800 thousand unique visitors per day) by going out of the ordinary for their customers. The campaign is launched simultaneously with new services on the website, aimed at simplifying the users' experience and improving their journey. The campaign, created by DDB Paris consist of 6 videos, hosted on the brand's Youtube channel ( www.youtube.com/VoyagesSNCFcom ) and is supported by video banners, facebook activation, a takeover on the Voyage-SNCF.com website and an exclusive airing on TV.
W tym roku w Cannes, w kategorii Film (szczerze mówiąc, nie wiem czemu akurat w tej – to outdoor, jakby nie patrzeć) srebrny lew przypadł w udziale kampanii zrealizowanej dla rachunków depozytowych ING.
Uwaga! Człowiek na billboardzie! TOP10 : hatalska.com
It’s not unusual for a large car company like Honda to advertise its newest release on a billboard — unless, of course, that billboard exists in a virtual gaming community on Facebook . To promote the U.S. launch of its latest sport hybrid coupe, the Honda CR-Z, the company initiated a two-month advertising campaign in Car Town , a newly released Facebook game that allows players to use virtual currency to purchase, customize and store hundreds of vehicles in their own virtual garages. Players can then use these vehicles to take road trips and complete challenges to earn points to purchase additional vehicles and car-related products and services. The game was launched by Cie Games on August 9. During the two-month promotion period, clickable ads featuring a rendering of the Honda CR-Z will appear on all in-game billboards. These billboards are stationed next to player garages, where users begin every game session.