I Believe in Advertising | ONLY SELECTED ADVERTISING | Advertisi. Brandflakesforbreakfast. Makin' Ads. 6 Things A Creative Director Needs To Know. Here are six things you need to know if you're going to be a happy, healthy creative director. 1. Hiring is everything. If you have terrific people the advertising business isn’t that difficult. If you have mediocrities advertising is impossible. For your own self-preservation you must get rid of bad people and hire good ones. There is no other way to do good work and have a happy life. 2. Strategies are not written by God. If the answer is yes, you’re going to have a lousy week. Sound impossible? 3. Planners, researchers and their ilk love to take a little information and turn it into a heroic vision.
I was once at an advertising conference and a planning director was making a presentation. “I suddenly realized,” she said, “I had the answer right there before me. I have a different explanation for the above. From the flimsiest of observations, she drew a grand, idiotic conclusion. 4. I‘ve seen thousands of ads that were too complicated or too generic. 5. 6. Want to be an artist?