Executive Insight.
Creating Shared Value. Creating shared value (CSV) is a business concept first introduced in Harvard Business Review article Strategy & Society: The Link between Competitive Advantage and Corporate Social Responsibility.[1] The concept was further expanded in the January 2011 follow-up piece entitled "Creating Shared Value: Redefining Capitalism and the Role of the Corporation in Society".[2] Written by Michael E.
Porter, a leading authority on competitive strategy and head of the Institute for Strategy and Competitiveness at Harvard Business School, and Mark R. Kramer, Kennedy School at Harvard University and co-founder of FSG,[3] the article provides insights and relevant examples of companies that have developed deep links between their business strategies and corporate social responsibility (CSR).
The central premise behind creating shared value is that the competitiveness of a company and the health of the communities around it are mutually dependent. Mechanism[edit] Academic Literature[edit] The Big Idea: Creating Shared Value. The capitalist system is under siege.
In recent years business increasingly has been viewed as a major cause of social, environmental, and economic problems. Companies are widely perceived to be prospering at the expense of the broader community. Even worse, the more business has begun to embrace corporate responsibility, the more it has been blamed for society’s failures. The legitimacy of business has fallen to levels not seen in recent history. HBR - Shared Value.