Social Media for Business
This story originally appeared here in the August issue of Business Review Australia magazine. Written by Iggy Pintado, Director Marketing and Innovation at UXC Connect Iggy Pintado is an accomplished and experienced business leader, executive and connector. He is an internationally recognised connection technology practitioner and a dedicated observer of societal and business models and patterns. Embracing social media for sustainable growth requires a totally new way of envisaging and operating your entire organisation. The social media juggernaut is here and has been for some time.
It's proving to be a whopper of a day for Hungry Jack's. A whopper of a Hungry Jack's burger sale crashed group buying site Scoopon earlier this afternoon, with more than 120,000 burgers sold countrywide in under three hours. In a bid to beef up its social presence, the fast-food giant is advertising a $2 Whopper and fries deal on the daily deals site.
Google+ has opened the doors for business and brand pages. In this article I show you how to set up your Google+ page and provide examples. If you haven’t already created a personal Google+ profile for yourself, you’ll need to do that first (you cannot simply sign up a business page from the main Google+ signup screen). Check out the How to Get Started With Google+ for more on personal Google+ profiles. If you do have a personal profile, here’s how to create a page for your business .
SEO is the number one source of leads for both B2C and B2B marketers, beating out both PPC and social media marketing in a recent survey of online marketers. But more of those surveyed say they plan to increase their social media marketing budgets in 2012, ahead of SEO and PPC. The numbers come from the 2011 State of Digital Marketing Report , which was compiled by Webmarketing123, a California-based online marketing agency. The company surveyed more than 500 U.S. online marketers in August and September; about two-thirds of all respondents identified themselves as B2B marketers.