Best Social Media Practices for Businesses. This story originally appeared here in the August issue of Business Review Australia magazine.
Written by Iggy Pintado, Director Marketing and Innovation at UXC Connect Iggy Pintado is an accomplished and experienced business leader, executive and connector. He is an internationally recognised connection technology practitioner and a dedicated observer of societal and business models and patterns. Embracing social media for sustainable growth requires a totally new way of envisaging and operating your entire organisation. The social media juggernaut is here and has been for some time. Current research reveals that use of social media sites in Australia, for both consumers and business, is increasing exponentially.
Here are some tips: Changing the corporate mindset Social means engagement, so you need to actively create better connections with your customers, prospects, suppliers and employees. At UXC Connect we have developed a blog which aims to tell the stories of our culture. Flamin' heck! That's a lot of burgers. It's proving to be a whopper of a day for Hungry Jack's.
A whopper of a Hungry Jack's burger sale crashed group buying site Scoopon earlier this afternoon, with more than 120,000 burgers sold countrywide in under three hours. In a bid to beef up its social presence, the fast-food giant is advertising a $2 Whopper and fries deal on the daily deals site. The national deal, which began at noon, had sold 90,000 vouchers in the first two hours, raising the question: could Hungry Jack's run out of patties?
And of course the other question, could The Biggest Loser have a whole new batch of contestants on the way? The Scoopon deal. Scoopon's manager of general sales Jon Beros said the website struggled for a short while with the huge volumes of traffic. Advertisement Mr Beros said the sale has already broken all Scoopon records for the number of vouchers offloaded. "It's taken us a little bit by surprise as to how popular the offer actually is," he said. The Age - Business, World & Breaking News. How to Set Up a Google+ Page for Your Business. Google+ has opened the doors for business and brand pages.
In this article I show you how to set up your Google+ page and provide examples. If you haven’t already created a personal Google+ profile for yourself, you’ll need to do that first (you cannot simply sign up a business page from the main Google+ signup screen). Check out the How to Get Started With Google+ for more on personal Google+ profiles. If you do have a personal profile, here’s how to create a page for your business. Visit Create a Page on Google+ to begin, and follow the steps below to get started with Google+ pages. Pick a category Pick a category for your Google+ page to fall under. The first step in getting started creating your Google+ page is to choose from the following five main categories. #1: Local Business or Place Local Business or Place includes any local business—hotels, restaurants, places, stores or services.
Add your local business information to Google+. #2: Product or Brand #4: Arts, Entertainment or Sports. SEO Beats PPC & Social Media For Generating Leads, New Industry Report Says. SEO is the number one source of leads for both B2C and B2B marketers, beating out both PPC and social media marketing in a recent survey of online marketers.
But more of those surveyed say they plan to increase their social media marketing budgets in 2012, ahead of SEO and PPC. The numbers come from the 2011 State of Digital Marketing Report, which was compiled by Webmarketing123, a California-based online marketing agency. The company surveyed more than 500 U.S. online marketers in August and September; about two-thirds of all respondents identified themselves as B2B marketers. Whether B2B or B2C, both groups of marketers agree that SEO has the biggest impact on lead generation. 57 percent of B2B marketers credit SEO as their primary source of generating leads, while 41 percent of B2C marketers said the same thing.
Both types of marketers say that website traffic is the primary way they measure the success of online marketing efforts.