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News & Reports from the Color World. Why Is Facebook Blue? The Science Behind Colors In Marketing. Editor's Note: This is one of the most-read leadership articles of 2013.

Why Is Facebook Blue? The Science Behind Colors In Marketing

Click here to see the full list. Why is Facebook blue? According to The New Yorker, the reason is simple. Goethe on the Psychology of Color and Emotion. Color is an essential part of how we experience the world, both biologically and culturally.

Goethe on the Psychology of Color and Emotion

One of the earliest formal explorations of color theory came from an unlikely source — the German poet, artist, and politician Johann Wolfgang von Goethe, who in 1810 published Theory of Colours (public library; public domain), his treatise on the nature, function, and psychology of colors. Though the work was dismissed by a large portion of the scientific community, it remained of intense interest to a cohort of prominent philosophers and physicists, including Arthur Schopenhauer, Kurt Gödel, and Ludwig Wittgenstein.

One of Goethe’s most radical points was a refutation of Newton’s ideas about the color spectrum, suggesting instead that darkness is an active ingredient rather than the mere passive absence of light. Color Theory for Designers, Part 1: The Meaning of Color. Advertisement Color in design is very subjective.

Color Theory for Designers, Part 1: The Meaning of Color

What evokes one reaction in one person may evoke a very different reaction in somone else. Sometimes this is due to personal preference, and other times due to cultural background. Color theory is a science in itself. X-Rite Color IQ Test – Learn How You Really See Color! Choix des couleurs complémentaires au pastel sec. Multicolr Search Lab - Idée Inc. #1Color Theory @ ColorJack. Color Palette Generator. Color Palette Generator URL of image: Make color schemes.

Color Palette Generator

Enter the URL of an image to get a color palette that matches the image. This is useful for coming up with a website color scheme that matches a stock photo a client wants to work with. 0to255. Color Trends + Palettes. Sphere: Color Theory Visualizer. Color schemes - Adobe Kuler. #1COLOR WHEEL !