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MarketingVox - Practical news for interactive marketing practitioners. SEO, SEM, social, mobile, analytics and other online tactics, tools and strategies.

MarketingVox - Practical news for interactive marketing practitioners. SEO, SEM, social, mobile, analytics and other online tactics, tools and strategies.

Online Talent Gap Revealed | Branded Video in Actual Decline | Yahoo Writes Off $680 Million Brand Name | Twitter Tests Regionality Jan 08, 2014 13:52 pm CST Agencies: An Online Marketing Institute study of Fortune 500 and large ad agency marketing executives shows . a general pessimism about their existing level of online marketing talent. Ad age reports... Continue Reading »

Seth's Blog

TL;DR is internet talk for "too long; didn't read". It's also a sad, dangerous symptom of the malfunctions caused by the internet tsunami. (Here's a most ironic example of this paradox...) The triathlete doesn't look for the coldest bottle of water as she jogs by... she wants it fast and now. That mindset, of focusing merely on what's fast, is now a common reaction to many online options. I think it works great for runners, not so well for learners. Seth's Blog

Ypulse: Youth Marketing, Youth Media, Youth Research, Youth Insights - teens, tweens & Generation Y (Gen Y)

Ypulse: Youth Marketing, Youth Media, Youth Research, Youth Insights - teens, tweens & Generation Y (Gen Y) MTV hits Teen Mom and 16 and Pregnant were at first criticized by some for “glamorizing” teen pregnancy, but as teen pregnancy rates have fallen to record lows, it became clear that their influence has not been as negative as expected. Now, a new study has found that the shows may have actually helped to reduce teen birth rates, as pregnancy rates were falling faster for teens in areas where the show was being watched than those where it was not. (Wired)