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MarketingVox - Practical news for interactive marketing practitioners. SEO, SEM, social, mobile, analytics and other online tactics, tools and strategies.

MarketingVox - Practical news for interactive marketing practitioners. SEO, SEM, social, mobile, analytics and other online tactics, tools and strategies.

Apr 18, 2014 12:44 pm CDT Video: Serious video content production is now a thing, with a half dozen or so serious firms spending millions of dollars generating original content in hopes of pulling "an HBO" and generating better-than-broadcast quality content and viral buzz. It's a tall order, and not quite there yet, but the investment is coming quickly. Media:

Seth's Blog

The traveling salesman, the carnival barker and the old-time businessman can hit and run. Make the sale, cut your costs, move on. Today, though, in the connection economy, two huge factors are at work: 1. Subscription. The lifetime value of a customer is high and getting higher. Seth's Blog

Ypulse: Youth Marketing, Youth Media, Youth Research, Youth Insights - teens, tweens & Generation Y (Gen Y)

Ypulse: Youth Marketing, Youth Media, Youth Research, Youth Insights - teens, tweens & Generation Y (Gen Y) Millennials are known for their close, sometimes dependent, relationship with their parents, and some brands are making parents a part of the hiring process for the generation. PepsiCo reaches out to some new hire’s parents, and LinkedIn sponsored “bring-your-parents-to-work day” last fall, with more than twenty companies participating. But not every Millennial is interested in having their parents as a part of their career, so brands might want to consider the action on an individual basis.