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MarketingVox - Practical news for interactive marketing practitioners. SEO, SEM, social, mobile, analytics and other online tactics, tools and strategies.Apr 18, 2014 12:44 pm CDT Video: Serious video content production is now a thing, with a half dozen or so serious firms spending millions of dollars generating original content in hopes of pulling "an HBO" and generating better-than-broadcast quality content and viral buzz. It's a tall order, and not quite there yet, but the investment is coming quickly. Media:
The traveling salesman, the carnival barker and the old-time businessman can hit and run. Make the sale, cut your costs, move on. Today, though, in the connection economy, two huge factors are at work: 1. Subscription. The lifetime value of a customer is high and getting higher.