background preloader


Facebook Twitter

Competition of WPI.B2B

RIM. Where do millennials work the longest hours? Millennials have been labelled lazy and unproductive but a new report suggests the opposite may be true.

Where do millennials work the longest hours?

Those who were 18-34 in 2015, who will make up a third of the global workforce by 2020, expect to work longer hours and retire much later than previous generations, according to Manpower's Millennial Careers: 2020 Vision. Results from more than 19,000 millennials in 25 countries suggest that the traditional 40-hour week is a thing of the past – almost three quarters of young people are working more than 40 hours a week.

Image: Manpower Nearly a quarter work more than 50, with young Indians working the longest -- 52 hours. Netherlands - Geert Hofstede. If we explore the Dutch culture through the lens of the 6-D Model©, we can get a good overview of the deep drivers of Dutch culture relative to other world cultures.

Netherlands - Geert Hofstede

Power DistanceThis dimension deals with the fact that all individuals in societies are not equal – it expresses the attitude of the culture towards these inequalities amongst us. Power Distance is defined as the extent to which the less powerful members of institutions and organisations within a country expect and accept that power is distributed unequally. The Netherlands scores low on this dimension (score of 38) which means that the following characterises the Dutch style: Being independent, hierarchy for convenience only, equal rights, superiors accessible, coaching leader, management facilitates and empowers. Power is decentralized and managers count on the experience of their team members. Beware the Pitfalls of Global Marketing. It’s fashionable today to enthuse over globalized markets and cite glowing examples of standardized marketing winners around the world.

Beware the Pitfalls of Global Marketing

True, some markets are globalizing, and more companies are taking advantage of them with signal success. But the rosy reports of these triumphs usually neglect to mention the complexities and risks involved; for every victory in globalization there are probably several failures that aren’t broadcast. It’s not fashionable to talk about failure. To get an idea of the complexity and the risks in global marketing, examine the case of Henkel, West Germany’s leading industrial and consumer adhesives producer. In 1982, Henkel decided to pump new life into its internationally accepted but stagnating consumer contact-adhesive brand, Pattex. The subsidiaries’ doubts led to a consumer test of the umbrella branding concept in West Germany, Austria, and Benelux. Almost from the beginning, the relaunched brand showed good results. State of B2B Marketing 2015. Global Market Share - Statistics & Facts. Market share is defined as "the percentage of a market (in terms of either units or revenue) accounted for by a specific entity".

Global Market Share - Statistics & Facts

Global market share is a key indicator for a company’s competitiveness as it is largely independent of macroeconomic fluctuations and directly comparable across companies. The distribution of market share also serves to characterize a market. A market in which one entity holds 100 percent market share is called a monopoly. In a monopoly, one company is the only supplier of a certain good or service and thus has the power to set prices at will. Monopolies typically maximise their profit by producing less than the economically optimal amount and selling the product at higher prices. Chapter 1: Introduction To Global Marketing. Chapter Objectives Structure Of The Chapter The evolution of global marketing The international economic system Impetus to global marketing involvement Planning to meet the opportunities and challenges of global marketing Framework for international analysis Product life/market life cycle Chapter Summary Key Terms Review Questions Review Question Answers References A look at the appropriate figures, (for example The World Development Report by the World Bank) will indicate that the world is becoming increasingly interdependent for its economic progress.

Chapter 1: Introduction To Global Marketing

In 1954, in the USA, for instance, imports were only one percent of GNP, but in 1984 they had risen to 10%. In food crops, while developing countries trade in coffee, cocoa, cotton and sugar actually declined in value during the 1980s, developing countries as a group experienced annual export growth rates of 4 to 11% in categories like processed fruit and vegetables, fresh processed fish products, feed stuffs and oil seeds.

WPI & International

Trad de base line. VEILLE DEV NEW BIZ INTL. Beginning Your Presentation in English. DUBLIN. Chinese detergent brand Qiaobi (俏比) ad. Module marketing 9. L’importance des couleurs - Communication internationale. Si je vous dis ROUGE, à quoi pensez-vous ?

L’importance des couleurs - Communication internationale

… À un cœur symbolisant l’amour, la romance ? À du sang, de la colère ? Chaque couleur à sa signification et suivant les civilisations, celle-ci est différente. Des vêtements de couleur noirs, pourtant communs en occident, sont aussi associés au deuil alors qu’au Japon ou en Chine la mort est symbolisée par le blanc, une couleur pure chez nous.

Et ces différences de symbolique s’étendent même entre pays d’une même région du monde. Et la représentation que l’on se fait d’une couleur diverge aussi en fonction de notre génération. Avec tant de possibilités, des malentendus et des erreurs de com’ peuvent vite arriver, notamment lors d’une campagne de communication standardisée. Les couleurs dans la culture Les couleurs à travers le monde Les couleurs sont un puissance moyen de véhiculer une idée ou un message.