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Score One for Gamification

http://www.slate.com/blogs/future_tense/2011/09/19/score_one_for_gamification.html Earlier this year, Heather Chaplin expressed skepticism about gamification , the idea that we can harness all that energy spent on Gears of War 3 for good. Chaplin wrote that in Reality Is Broken , gamification enthusiast Jane McGonigal “is not advocating any kind of real change, as she purports, but rather a change in perception: She wants to add a gamelike layer to the world to simulate these feelings of satisfaction, which indeed people want.” The FoldIt success—which could be game-changing , if you’ll pardon the pun, or could be just another step in that frustrating march against HIV—hits that sweet spot that Chaplin worried gamification might miss: This is “real change” in that the “feelings of satisfaction” are not simulated, but real.

Aetna Scores with Interactive Patient Engagement Game

http://www.healthleadersmedia.com/page-3/TEC-273328/Aetna-Scores-with-Interactive-Patient-Engagement-Game "We want this thing to be part of people's lives. Because you're going to invest a lot into it—putting your images and you music and your quotes and your journal entries.

Community Network Blogs

http://scn.sap.com/people/mario.herger/blog/2011/02/15/gamification-examples-sap Gamification or How to win 1 billion Users until 2015