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Score One for Gamification
Earlier this year, Heather Chaplin expressed skepticism about gamification , the idea that we can harness all that energy spent on Gears of War 3 for good. Chaplin wrote that in Reality Is Broken , gamification enthusiast Jane McGonigal “is not advocating any kind of real change, as she purports, but rather a change in perception: She wants to add a gamelike layer to the world to simulate these feelings of satisfaction, which indeed people want.” The FoldIt success—which could be game-changing , if you’ll pardon the pun, or could be just another step in that frustrating march against HIV—hits that sweet spot that Chaplin worried gamification might miss: This is “real change” in that the “feelings of satisfaction” are not simulated, but real.
Aetna Scores with Interactive Patient Engagement Game
"We want this thing to be part of people's lives. Because you're going to invest a lot into it—putting your images and you music and your quotes and your journal entries.
