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Librairie Studyrama : Écriture stratégique - - De Mathilde Aubinaud, Valérie Aubinaud, Sophie-Anne Rocca et Clara de Sorbay (EAN13 : 9782759032600) Logiciel free.

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Social search. Event Suisse. Social Media - Marketing. OUTILS POUR CONSTRUIRE SA VEILLE SUR INTERNET. Macintosh Tricks. Veille Web. Ecrire. Barbe. Expos Suisse. Droit du travail - Suisse. Organisation. Si vous aimez proposer des solutions innovantes, rejoignez-nous! - Infomaniak. Nutrition. Motivation au travail. Burgers. Cross Fit. Hard Proof That Content Marketing Works—A Professional Speaker Case Study. At the end of the day, what we (and our clients) really want is for the phone to ring, the email inbox to fill up (with real and relevant inquiries) and/or for people to walk through the door. We don’t care about a lot of traffic. We care about getting the right traffic, visitors who are interested in us because we can serve them. We don’t want people pushed to our site. We want people to come looking for us. We want to pull them in. Question: Can Content Marketing deliver the desired results? Answer: Absolutely. Case Study – Speaker Education Wee bit of history in the company: Two old guys found themselves in the enviable position of being asked to give lectures, seminars, and destination talks on cruise ships.

One of the fellows was old school – go to networking events, meet people, strike up conversations, hand out business cards, talk to the guy in the neighboring stall – that sort of thing. The latter talked his friend into putting up a basic web site. What they did: 1. 2. 3. Conclusion.

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Running. Whitepod Eco-Luxury Hotel ❄ Valais Suisse | §. Vélo. Comment perdre ses clients en 7 leçons | CRM. Cultiver le mystère autour de votre entreprise A moins d’avoir des millions de fans prêts à acheter toutes vos nouveautés les yeux fermés, cultiver le mystère (et donc l’indisponibilité) est sûrement l’une des meilleures façons de faire fuir clients, prospects et leads. Pour perdre vos clients, vous pouvez (au choix) : Créer un site web opaque qui nécessite de fouiller des heures avant de comprendre votre activitéNe laisser aucune coordonnée de peur d’être harceléLaisser des coordonnées mais ne jamais répondre aux appels téléphoniques ou aux emails des clients Vos clients n’auront pas d’autres choix que de se tourner vers la concurrence pour obtenir des réponses… et acheter !

Leur vendre (uniquement) du rêve La plupart des litiges portant sur la qualité sont en fait une déception liée à l’écart entre la promesse et la réalité. La règle ? Ne pas leur laisser la parole Vous avez une page Facebook et un compte Twitter ? Ignorer leurs feedback Monétiser tous vos services. SMO. Rédiger pour le web. SEO.

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Edition en suisse

Web Marketing. What Your Survival Instincts Know About Pitching Ideas - 99u. So you have a big idea—or maybe your team does—and the time has come to put it to the test. Specifically, the test of The Pitch, that distressingly concise opportunity to walk into a room with a blueprint, and walk out with a real foundation, be it funding, client sign-off, or even a simple thumbs-up from your boss. But despite the exciting chance to transition your idea from concept to reality, the prospect of having to sell that idea can generate feelings far less pleasant. After all, how the hell do you sell? In certain industries, there are prescribed answers to that question, and all you need to find them is a search button. But if, like many creative types, you’ve found they only skim the surface of what you’re hunting for, your question might be misdirected. And you should listen to it. Because the thing is, that survival instinct is actually saying a lot more than just “run away!”

So how do you get comfortable with being uncomfortable, and use these feelings to your advantage? Creativity Is Nourished by Conflict - 99u. Talk to any brilliant creative about their life leading up to their success and you’ll discover some messy stuff. The role of conflict—conflict with others and conflict within—is especially evident when you examine the inflection points in creative careers. Consider the inner conflict of depression for a famous painter like Vincent van Gogh, or the role of a devastating break-up that inspires a career-making album like Alanis Morisette’s breakthrough Jagged Little Pill. Look anywhere and you’ll see it, from Woody Allen’s finest films developed during bouts of his depression to Janet Jackson’s triple-platinum album The Velvet Rope—widely attributed to a battle with anxiety from a failed marriage and a difficult childhood.

Creativity is nourished by conflict. Another example hits home this week. Rachel Platten, a friend from high school who began pursuing a career as a musician over a decade ago, has a single at the top of the iTunes charts with over 20 million plays on YouTube.

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