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Over many years of working in the Google Analytics and Search Engine Optimization space, LunaMetrics has accumulated a wealth of information and resources. We’d like to take this opportunity to share the more useful ones with you. Regular Expressions for Google Analytics eBook
Whether you’re a brand new user of Google Analytics or have a UA account number below 50,000. i.e. “UA-42442-1″ – just a way to brag you’ve been using GA a looooong time , understanding the cookies used by Google Analytics and the critical issues surrounding the domain to which those cookies are written and read is paramount to accuracy and reliability of your Google Analytics data. The number one problem I consult with clients on solving relates to cookie domain issues. It most commonly manifests in the form of “self-referrals”, i.e. you see your own domain name listed in the “Referring Sites” report.