Academical articles for New Media. HOW TO: Engage and Mobilize Facebook Fans Beyond the "Like" Last year, we encouraged businesses to move out of broadcast mode and start a two-way dialogue with their Facebook fans. As Facebook marketing has matured and more companies have had an opportunity to experiment and innovate, this approach has become de rigueur. New tactics are emerging that raise the bar for what constitutes successful engagement, particularly as brands and digital marketing agencies look to engage and activate a large number of fans. According to Daniel Stein, co-founder of digital marketing agency EVB, more of the agency's clients are now asking for programs that mobilize their millions of passionate fans on Facebook to take action in the real world.
"It's important to remember that 'Likes' aren't just mechanical clicks of a button — they're people," said Stein. "For many of our large brand clients, we're essentially working with a million-plus person army — there's a huge amount of opportunity with those kinds of numbers. " 1. 2. 3. 4. Social Animals? Yes, Ladies, That’s You. Find yourself trolling Twitter at all hours? Can’t turn away from your Facebook page? Elected “Mayor” of more places than you’d like to admit on Foursquare? Then consider yourself part of a new breed of humans, a 21st century breed, and one that is largely composed of…middle-aged women, says new research. What, then, should you be calling yourself? Try, “social animal.”
And if you are young and female, consider yourself among the majority of social animals. 82 percent of 18- to 34-year-olds use social networking, Netpop’s research found, while, across all ages, 78 percent of women use social media compared to 66 percent of men. More specifically, women in their 30s make up more than half of heavy contributors to social media, defined as those who engage in six or more social media activities. “It’s becoming a form of seamless integration with users’ lives; it’s always with them,” Cate Riegner, vice president of Brand Insights and co-founder of Netpop Research, told USA TODAY.
5 Masterminds Redefining Social Media Marketing. The Social Media Strategist Series is supported by StrongMail, which helps marketers forge meaningful, profitable and long-lasting connections with customers through e-mail marketing and social media. Learn more here. Social media marketing is a quickly changing area within the marketing discipline. Social platforms evolve, consumer needs change and businesses adapt. Within this space, a small set of leaders are paving the way for how businesses are using social tools. Here are five masterminds that are redefining how businesses perceive, create, implement and analyze social media marketing programs. 1. With more than 500 million active users spending more than 700 billion minutes per month on its platform, Facebook has quickly become the most visited website on the Internet.
As they should, digital marketers go where Internet users flock. Zuckerberg is the marketing director at Facebook, and also acts as a spokesperson for the company. 2. 3. 4. 5. Your Picks Series Supported by StrongMail. How New Media is Changing TV: A New Kind of Storytelling [Part 3] This guest post is the last in a series of three authored by Lauren Maynard, Director of Research for Room 214, where she leads the agency’s business intelligence practice.
Part one looked at shifts in consumer behavior, while part two examined changes in engagement and content delivery. Follow Maynard’s conversation on Twitter and the Room 214 blog, Capture the Conversation. Today I’d like to talk about storytelling, an ancient form of communication that is now highly relevant to the convergence of television and new media. I’m specifically referring to transmedia storytelling. Transmedia is a fairly new term that refers to the act of telling a story on multiple disparate media platforms, often simultaneously. An example of this? A show might be narrated from the point of view of one character, but there might be blogs and Twitter handles from the point of view of other characters. This concept is central to our understanding of TV. Influencer Communities Concepts Used Plot Expansion.
Logo Design, Web Design and Copywriting by the World's Best Creative Team | crowdSPRING. Library 2.0 Theory: Web 2.0 and Its Implications for Libraries. Jack M. Maness MLS, University of Colorado at Boulder Libraries, 1720 Pleasant St., Boulder, CO, USA. Email: jack dot maness at colorado dot edu Received June 19, 2006; Accepted June 29, 2006 Abstract This article posits a definition and theory for "Library 2.0".
Keywords Web 2.0, Library 2.0, Blog, Wiki, Streaming media, Social network, Tagging, RSS, Mashup Introduction While the term is widely defined and interpreted, "Web 2.0" was reportedly first conceptualized and made popular by Tim O'Reilly and Dale Dougherty of O'Reilly Media in 2004 to describe the trends and business models that survived the technology sector market crash of the 1990s (O'Reilly, 2005).
The implications of this revolution in the Web are enormous. Most writers on Library 2.0 would agree that much of what libraries adopted in the first Web revolution are static. Library 2.0 According to Miller (2005a), "Library 2.0" is a term coined by Michael Casey on his LibrayCrunch blog. It is user-centered. Synchronous Messaging. Online Marketing Blog | Internet Marketing Blog. 14 fantastic things we found on the internet this week This round-up covers a whole two weeks’ worth of brilliant entertainments, distractions and hijinks that we found on the internet. Yes the round-up took the extended Easter weekend off.
It gorged itself on roasted meats, truffle chocolates and port before swearing at its family and waddling off back home to watch the entire first series of Hannibal in bed. Does that mean that this week’s edition will be a double-bumper load of wonderful content? Here’s the round-up, that will no doubt include a Game of Thrones reference somewhere... Read more... Eight inspirational examples of mobile innovation from Asia If you are looking solely at Western countries for new mobile innovations, you are looking in the wrong place. Asia is where to look for new and interesting insights into our mobile future. China and India, in particular, with their large populations and geographies are seeing new mobile innovations take off. Read more... Read more...