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Nová média - definice
Academical articles for New Media
HOW TO: Engage and Mobilize Facebook Fans Beyond the "Like"
Last year, we encouraged businesses to move out of broadcast mode and start a two-way dialogue with their Facebook fans.Find yourself trolling Twitter at all hours? Can’t turn away from your Facebook page? Elected “Mayor” of more places than you’d like to admit on Foursquare?
Social Animals? Yes, Ladies, That’s You
The Social Media Strategist Series is supported by StrongMail , which helps marketers forge meaningful, profitable and long-lasting connections with customers through e-mail marketing and social media. Learn more here . Social media marketing is a quickly changing area within the marketing discipline.
5 Masterminds Redefining Social Media Marketing
This guest post is the last in a series of three authored by Lauren Maynard, Director of Research for Room 214 , where she leads the agency’s business intelligence practice. Part one looked at shifts in consumer behavior, while part two examined changes in engagement and content delivery. Follow Maynard’s conversation on Twitter and the Room 214 blog, Capture the Conversation . Today I’d like to talk about storytelling, an ancient form of communication that is now highly relevant to the convergence of television and new media. I’m specifically referring to transmedia storytelling. Transmedia is a fairly new term that refers to the act of telling a story on multiple disparate media platforms, often simultaneously.
How New Media is Changing TV: A New Kind of Storytelling [Part 3]
Jack M. Maness MLS, University of Colorado at Boulder Libraries, 1720 Pleasant St., Boulder, CO, USA. Email: jack dot maness at colorado dot edu
