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Academical articles for New Media. HOW TO: Engage and Mobilize Facebook Fans Beyond the "Like" Last year, we encouraged businesses to move out of broadcast mode and start a two-way dialogue with their Facebook fans.

HOW TO: Engage and Mobilize Facebook Fans Beyond the "Like"

As Facebook marketing has matured and more companies have had an opportunity to experiment and innovate, this approach has become de rigueur. New tactics are emerging that raise the bar for what constitutes successful engagement, particularly as brands and digital marketing agencies look to engage and activate a large number of fans. According to Daniel Stein, co-founder of digital marketing agency EVB, more of the agency's clients are now asking for programs that mobilize their millions of passionate fans on Facebook to take action in the real world.

"It's important to remember that 'Likes' aren't just mechanical clicks of a button — they're people," said Stein. Social Animals? Yes, Ladies, That’s You. Find yourself trolling Twitter at all hours?

Social Animals? Yes, Ladies, That’s You

Can’t turn away from your Facebook page? Elected “Mayor” of more places than you’d like to admit on Foursquare? 5 Masterminds Redefining Social Media Marketing. The Social Media Strategist Series is supported by StrongMail, which helps marketers forge meaningful, profitable and long-lasting connections with customers through e-mail marketing and social media.

5 Masterminds Redefining Social Media Marketing

Learn more here. Social media marketing is a quickly changing area within the marketing discipline. How New Media is Changing TV: A New Kind of Storytelling [Part 3] This guest post is the last in a series of three authored by Lauren Maynard, Director of Research for Room 214, where she leads the agency’s business intelligence practice.

How New Media is Changing TV: A New Kind of Storytelling [Part 3]

Part one looked at shifts in consumer behavior, while part two examined changes in engagement and content delivery. Follow Maynard’s conversation on Twitter and the Room 214 blog, Capture the Conversation. Today I’d like to talk about storytelling, an ancient form of communication that is now highly relevant to the convergence of television and new media. I’m specifically referring to transmedia storytelling. Transmedia is a fairly new term that refers to the act of telling a story on multiple disparate media platforms, often simultaneously.

Logo Design, Web Design and Copywriting by the World's Best Creative Team. Library 2.0 Theory: Web 2.0 and Its Implications for Libraries. Jack M.

Library 2.0 Theory: Web 2.0 and Its Implications for Libraries

Maness MLS, University of Colorado at Boulder Libraries, 1720 Pleasant St., Boulder, CO, USA. Email: jack dot maness at colorado dot edu. Internet Marketing Blog. 14 fantastic things we found on the internet this week This round-up covers a whole two weeks’ worth of brilliant entertainments, distractions and hijinks that we found on the internet.

Internet Marketing Blog

Yes the round-up took the extended Easter weekend off.