Views: The Inevitable Change Ahead. Blog U.: EDU Publishing and LMS Business Models - Technology and Learning. "… we’ve discovered alignment in views about the importance of the shift from print to digital education content, and that Blackboard can catalyze this trend to the benefit of our clients. " --Ray Henderson on "Blackboard's Next Chapter" - 7/1/11 Will EDU publishers provide an important and growing alternative revenue stream for LMS platform companies? Say you are a higher ed textbook publisher.
McGraw-Hill, Pearson, Cengage etc. Your business model depends largely on professors adopting your textbook, and students then purchasing the textbook for class. The used textbook market is a killer, because you get no money from each used textbook sale, so the transition to digital textbooks (delivered via tablet, smart phone, or browser) could actually work in your favor. But you need to get that adoption. If you are an EDU publisher, the LMS as channel is both an opportunity and a threat. Publisher and LMS partnerships are in everyone's interest. News: The E-Reader Effect. News: Tablets, Yes; E-Texts, Maybe. News: Online Ed Trends at Community Colleges. Blog U.: Why Big EDU Publishers and Small EdTech Companies Need Each Other - Technology and Learning. News: Community College If You Can Pay.