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Objective 3 - Social Technology

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Number of smartphone users worldwide 2014-2020. 91% of Retail Brands Use Two or More Social Media Channels. As social media has become more integrated into daily life, people are starting to use more than one network.

91% of Retail Brands Use Two or More Social Media Channels

According to Pew Research Center, more than one-half of adults use more than one social network. New data from email marketing software provider Yesmail indicates that marketers are also using multiple social media channels. Yesmail tracked the social media habits of 50 top retail brands in five major categories–beauty, apparel, electronics, big box and home goods. The data was then compared to a 2014 Pew study of U.S. social media use to “see how well the brands were listening to consumers.” The Future of Customer Relationship Management. CRM (Customer Relationship Management) is a mature global market currently estimated at $20.4 billion annually (USD), with forecasted growth at 13.7% CAGR.

The Future of Customer Relationship Management

Currently 41% of all CRM systems are sold as SaaS-based systems. North American accounts for 52.9% of the worldwide CRM market with Western Europe being the fastest growing market with a 15.2% increase in 2013. The CRM industry is continuing to experience double digit growth year-over-year as organisations focus on delivering great customer experiences using CRM data and tools.

Mobile Retail Strategies. Consumers are tethered to their mobile devices and increasingly using these devices as shopping tools.

Mobile Retail Strategies

According to a Goldman Sachs retail research report, mobile-commerce (m-commerce) will represent nearly half of all global e-commerce by 2018. Purchases made with mobile and tablet devices will reach $626 billion by 2018 representing a fourfold increase from the 2013 total of $133 billion. Mobility has passed the tipping point and this trend warrants more than a lukewarm response if retailers are to capitalize on the revenue opportunity. Social Media Gives Consumers and Brands a Direct Connection. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Jessica Davis – Enjoy!

Social Media Gives Consumers and Brands a Direct Connection

Remember a time when it was not possible to share your opinions about a specific product with others because there was no outlet. Not too long ago, the consumer was considered to be at the bottom of the pyramid. There was no way to display dissatisfaction with the services received or products purchased. However, consumers today enjoy a very different situation, all thanks to social media. Multichannel Customer Insight Report 2016.

One of the big themes to come out of this year’s report is the increased instance of browsing and buying on mobile and tablet.

Multichannel Customer Insight Report 2016

Retailers Jack Wills and Shop Direct analyse the findings alongside report partners Poq and Adyen. bilal jack wills Bilal Adham, head of digital marketing, Jack Wills It doesn’t surprise me to see uptake of mobile and tablet is so much greater this year. Because of Jack Wills’ customer demographic being 18-24-year-olds and university-goers, we find that we are ahead of where the wider industry is, so it gives us quite a good view. Modern Retail Marketing – Challenges & Talent Gaps. 6 CRM predictions for 2016.

CRM software has come a long way from its early days as a desktop-based sales tool.

6 CRM predictions for 2016

And each year, it seems, there’s some hot new flavor of CRM – social CRM, cloud CRM, mobile CRM, vertical CRM – with new vendors and apps constantly entering the market. So what will be the big trends in CRM in 2016? Here are six predictions. CRM software will become even more social. “In 2016, we'll see a lot more CRM providers adding new social media features, whether that be tracking customer interactions or suggesting new contacts,” says Marc Prosser, cofounder, Fit Small Business.