background preloader

Marketing

Facebook Twitter

What Happens After the Facebook Like? 20 Tips To Engage Your Audience After the Like. So, you click the “like” button. Now what? What does it really mean to “like” a Facebook page? Does it mean you really like the page? The brand? The product? Or are you just curious? Or might you even be guilty of lurking? What did or would you have liked to see after you click like? The biggest question of all is, will you ever come back? Wouldn’t it be nice if there was a big button that asked “will you be back, yes or now”? There is so much focus on Facebook “likes.” A Facebook “like” is the beginning, not the end of a relationship.

Inspiring your audience is not an option, but a requirement. A “Like” is not the end, it’s not a check mark on your list of social media accomplishments. Will you pass the “after like” test? 15 Tips for Post-Like Success 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. Your Turn. 8 Nifty Tools for Nonprofit Social Media Marketing. By Chad Norman Startup costs are at an all time low, ideas are everywhere, and there are millions of content-creating users out there ready to help out. It's never been a better time to be a webby guy who's into webby things. These are good times. These are the salad days. New services, tools, and sites bubble out of the ether each week, and it's awe-inspiring to watch startups of all shapes and sizes roll down the front pages of blogs like ReadWriteWeb and TechCrunch .

It's safe to say that a lot of us are finding daily use for tools like Twitter and Facebook , even though they were mere distractions a year ago. I signup for more sites than I know I'll ever use long-term, so the exodus often occurs as the new car smell fades. Summize If you want to know if people are talking about your organization, company, product, boyfriend, or favorite band/show/book/game, then this is the tool for you. So, what webby things are getting sticky for you?

Fundraising

TweetDeck (TweetDeck) sur Twitter. Proactive Vs. Reactive Marketing. Why Are Retailers Shutting Their Facebook Stores? Eager to monetize the large followings they had built on Facebook, many large brands set up shop on the social network for the first time last year. Now many of those Facebook stores are closing. A Bloomberg report this weekend pointed out that Gap, J.C. Penney, Nordstrom and GameStop have all opened and closed shops on Facebook within the past year — undermining expectations that the social network will become a major revenue driver for retailers over the next decade. “We just didn’t get the return on investment we needed from the Facebook market, so we shut it down pretty quickly,” Ashley Sheetz, VP of marketing and strategy at GameStop, told Bloomberg. GameStop opened a store on Facebook in April 2011, and closed it six months later.

“There was a lot of anticipation that Facebook would turn into a new destination, a store, a place where people would shop,” Sucharita Mulpuru, an analyst at Forrester Research, added. Or the problem may be Facebook's infrastructure. TipSheet-Plan2013. Software.expion. Expion is the only social media management system that provides detailed, comparative data on how your brand measures up next to its competitors. Our social software attribution module allows you to track posts, tweets & other content that lead to conversions. We offer a suite of social apps for engagement, promotion, sweepstakes, couponing, & advertising support. Recaptive - The Social WiFi.