3 New Ways to Measure the Social Web. Tim Trefren is one of the founders of Mixpanel, Inc. a real-time analytics service that helps companies understand how users behave with web applications.
When most people think of web analytics, they think about pageview tracking; basically, measuring which pages on a website are being viewed. Pageview tracking is a well-established technology, but it's no longer meeting the needs of many of the most well-known companies in social media. Rethinking the Value of Social Media to Online Shopping. 31 January '10, 08:57pm Follow Retailers should beware before positioning their Social Media presence as a “conversation” with customers. Recent research indicates that Social Media’s alleged value to retailers of promoting better relationships, customer service and sales is actually quite difficult to achieve. While US online retailers have been rushing into establishing their Social Media presence (86% now have a Facebook page), what value are they getting in return?
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