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International business (An introduction)

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Ref:
Shenkar, O., Luo, Y., & Chi, T. (2015). International business (Third ed.). New York: Routledge.

Globalisation

International business. Examples of services. Definition of an International business. MNE (Multi-National Enterprise) What benefits arise from having an international company? Global start-ups. Environmental dynamics for an international firm. An example of the environmental dynamics on a firm. Operational nature (of international business) on a firm. Why expand internationally? Market motives for International business. Economic motives. Strategic motives. What is a horizontal merger? What is a vertical merger? What is a conglomerate merger?

Example of a strategic motive.

Other strategic moves by firms