B2B Social Media Marketing & Community Building Insights from @mackcollier #mpb2b. Determining why your company should engage in a social media plan is one of the first and most important steps. Working towards the “what” without the “why” can result in wasted time, money and set a B2B marketing program off track. Next up in our B2B marketing innovation interview series is Mack Collier, a well known and respected social media strategist and trainer specializing in helping companies better connect with their customers via social media. Mack is also the force behind #BlogChat, the largest organized chat on Twitter.
In this interview, Mack dives into four things brands can do to cultivate and connect with fans, as well as well as three basic questions every marketer should ask themselves before embarking on a social media marketing program. Please tell us about you and the kind of B2B marketing work you’re most excited about. What are the essential starting points small businesses should consider when employing social media marketing and blogging in the B2B space? Blogs. Is a Rush to Revenue Hurting Your Marketing Innovation & Domination? Here’s a familiar scenario with many companies that have tactically approached social media marketing: ”Let’s stop wasting time with this social media mumbo jumbo. We need to increase sales, grow revenue and sign up more customers!”. On the other end of the spectrum you might hear, “Social media marketing is too difficult to measure, it’s early days.
So let’s keep investing and eventually we’ll be able to see our return.” Neither attitude has the best long term interests of the business in mind. Clearly there are few businesses that don’t want to increase sales and conversions, but is a singular focus on revenue, especially in today’s world of connected consumers, actually helping bottom line business results or creating a longer term disadvantage? Alternatively, is the absence of focus on revenue with social media marketing a responsible and accountable approach to the investment? Winning battles without also winning hearts and minds can lose the war. B2B Social Media Marketing & Community Building Insights from @mackcollier #mpb2b. The Innovation Obligation: 4 Key Principles. “Innovation distinguishes between a leader and a follower” – Steve Jobs Ski by the sea at Le Massif Before launching my own consulting and speaking career a year ago, I was fortunate enough to spend three years at the helm of marketing, sales and communications for a great touristic project in the province of Quebec, called Le Massif de Charlevoix.
My boss was Daniel Gauthier, former president and co-founder of world-renowned Cirque du Soleil, who sold his 50% share of this highly profitable entertainment powerhouse back in 2001. Instead of retiring to some remote island and live the filthy-rich lifestyle of the rich and famous, Daniel stayed true to his heart and passions – he’s an avid and lifelong skier -returning home to purchase an ailing ski hill that held huge potential, assuming anyone would invest and manage its development with a long-term vision. And we could go on and on with various examples here, but you get the picture. 1. Blue Ocean Strategy Concept Definition. 2. 3. 4. How are businesses using social media and is it driving innovation? By Norman Holtzhausen, Every business, from a one-man tradesman to a multi-national corporation, will be aware of the need to have an internet presence for their business. 20 years ago the decision was whether this new-fangled email was likely to replace the trusted fax machine.
At the same time the decision about whether to devote time and resources to developing a company website was high on many CEOs' agenda. Fast forward to 2013, and there are now entire industries built around these technologies. Every business will have devoted considerable time and expense to developing their internet resources, and few will doubt it has revolutionised the way consumers and businesses find and interact with suppliers and customers. But a few years ago a new revolution started, namely Social Media. As with the web two decades earlier, this has exploded and the younger generation now communicate extensively, sometimes almost exclusively, through Facebook, Twitter, Bebo and others. Share this on. Six Key Takeaways On Social Media And Innovation From Digital Marketing Pioneer Porter Gale. Engineering Social Media Survey by CALGAVIN Process Engineering Solutions | Cal Gavin. During 2012, we saw a huge increase in the amount of time and effort spent by Engineering professionals on social media websites.
Throughout this time we have recorded information from various sources to help us conduct a survey into the types of information and activities engineers carry out throughout social media sites. We have also looked into the most popular sites used by engineers and also the types of content they prefer to read or view on these sites. If you are unable to view the engineering infographic we have a text version which should help you find the information you need. 1) Which is the most popular Social Media website for Engineers *Overall 61% of all engineering use Social Media for work related activates 2) What are the best types of content Engineers like to view?
VideosArticlesWhite PapersImagesWebinarsInterviewsForums 3) What do Engineers use Social Media for? 4) How many Engineers are on LinkedIn 8,522,177 Engineers are currently on LinkedIn. The Social Nature of Engineers.