Virgin, Disney, Apple Know 'Word of Eye' Is Key To Success In Branding Today. 3 Steps to Determine if Social Local Mobile Is Right for Your Business. There’s a new buzzword marketers are using and, unlike some buzzwords, this is one that you should probably learn. The term is SoLoMo and it stands for “social, local and mobile.” What it describes is the convergence of social, location-based and mobile marketing into a new category of tools that many businesses are using to acquire new customers.
The odds are you’re already familiar with some SoLoMo tools such as Yelp, Foursquare and Groupon. But you may not be familiar with how to use these tools to attract new customers. That’s what we’re going to talk about here. But first, let’s take a look at how SoLoMo works. You're probably familiar with many SoLoMo tools already. Wrapping Your Mind Around SoLoMo You already know about the social part of SoLoMo. The location-based part of SoLoMo happens through something called geo-targeting, which is when businesses target their messages to people in a specific geographic location.
Here are three things you should do to get started right away. The six types of online shopper. A comprehensive new study by Leo Burnett / Arc Worldwide aims to enlighten brands across the globe as to what their customers really want from their online shopping experience. The report, ‘SocialShop’, contains the usual stats: 43 percent of Americans use social media to shop (that’s 95 million), and 73 percent of those confirmed they’re shopping socially more frequently than a year ago. Not mind-blowing stuff. What is interesting however, is the depths to which the report examines social shopper needs, ultimately developing six shopper archetypes.
By breaking down traits associated with indulgent needs, impulsive needs, utilitarian needs and informational needs, the researchers identified the following (from light social shoppers to heavy users): Dollar Defaulter This type of shopper has just one goal: to find the cheapest alternative, regardless of brand.
Strategic Saver Strategic savers spend time ‘deal-digging’, to find their favourite brands at cheaper prices. 45% of consumers prefer shopping for clothes online. Almost half of consumers prefer shopping for fashion online than offline, while 64% consult a fashion retailer's website before making a purchase. These stats from a GSI Commerce survey show how important the web has become for fashion shoppers, and how a multichannel approach to retail is vital for clothing brands.
Researching online, shopping offline More and more consumers are switching between channels when shopping for fashion, and using the website as a virtual shop window. 64% have researched purchases online before buying offline, up 5% from last year's survey. The stats also reveal that women are much more likely to research online and buy offline, with 71% of women doing this, compared to 52% of men. What do customers want from fashion websites?
Since online cannot replicate everything about the instore fashion experience, brands need to provide features that aid decision making. Multichannel shopping habits What do customers want from fashion retailers via social media? Social Media ROI Slideshow. Brands Give Facebook F-Commerce an F. InShare257 With a looming $10 billion IPO on the horizon and a community that’s estimated to hit 1 billion users this Fall, Facebook seems unstoppable. Yet on one important front, the store front that is, Facebook has exposed an imperfection. People are not proving ready to actually buy goods and services in Facebook – at least not at the scale retailers are used to seeing through traditional e-commerce. And suddenly, many question the role Facebook actually plays in the monetization strategy of any business. F-commerce emerged only three years ago, offering the ability to buy and sell on Faceboook.
I mean F-commerce only makes sense right? F-Commerce is the Failed Execution of the Uninspired The problem is as much the platform as it is the vision of many of the F-commerce strategies we’ve seen in play to date. As an analyst, I’ve studied the design, execution, and performance of many Facebook storefronts. As in any commerce strategy, the customer journey must be defined. Tags: