Selling luxury goods online: The chic learn to click. WHEN Oscar de la Renta, an American fashion house, launched a transactional website some years ago, it expected people to buy mostly smaller items such as belts and perfume. The firm was stunned when it received an online order last spring for an $80,000 sable coat from a new customer in New Hampshire. He couldn't get to New York, apparently. Online customers have been snapping up the firm's core product: $4,000 cocktail dresses.
Digital Strategies for Luxury Brands. Facebook IQ 2012. How brands can use YouTube to generate sales. Fendi's YouTube page Similar to other social media platforms, branded YouTube pages have the power to directly drive sales to ecommerce and bricks-and-mortar locations.
Brands such as Louis Vuitton, Dolce & Gabbana, Fendi and Burberry are all creating YouTube pages that offer easy options to drive sales.