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Online merchants are competing for customer attention and loyalty in an Internet landscape where people create their autobiographies across social networks and businesses have to discover a reason to be relevant in that narrative. Blogging, which some suggest is a waning art for individuals, can be a publishing platform for savvy online stores that create content to better engage potential shoppers and build a relationship with them. Ecommerce-related blogs can focus on product information, how-to demonstrations, or even social topics. Examples of good ecommerce blogs include REI and Toms . For businesses that want to blog there are at least two challenges — what to write and how to present the content that is written. This article focuses on the latter.
We all know WordPress is number one for blogging platforms. You should know there are more platforms. I use WordPress myself and find it great for what I do, which is blogging about design and web stuff. I have also used Joomla and Drupal, also find they’re cms just as good. So do look around before hand just, see what else can be out there for you to test. Cms has made it really easy for everyone to start a blog about things they love and care about.