Instagram’s Big Mystery Event: What to Expect. Instagram has something big up its sleeve. The photo-sharing platform and Facebook subsidiary will make a rare appearance in New York City on Thursday for an unveiling, and no one knows for certain what its announcement will be. I do, however, have a pretty good idea. My money is on a new, live communication platform within Instagram. Think Snapchat meets, well, Instagram. Instagram Chats that include a messaging or chat function for real-time discussion.A suite of tools for enhancing images with text (MEME and standard captions) and more conversational imagery.A contact system overhaul that allows you to see, with permission, who else is live and ready to chat on Instagram.The ability to make chat-based or direct Instagrams temporary.
Instagram may also push the envelope and include video in this communication toolkit, though I have trouble envisioning exactly how. We’re Still Cool Facebook purchased Instagram for $1 billion in 2012. However, the trend line is not favorable. Welcome to Forbes. How Silence Benefits Social Media. Twitter Launches Keyword Targeting In Timelines. Hey Job Applicants, Time to Stop the Social-Media Sabotage. Think before you post, especially if you’re looking for a job.
Seems like common sense, doesn’t it? Yet despite all the advice and warnings to be cautious with social media, job applicants continue to get burned by their online profiles. Many companies now search candidates’ social-media accounts to get a better feel for their personalities, to see if they have creative flair, and to find out how well they communicate.
Done right, your profile can work in your favor. The most commonly spotted red flags, according to the survey: • Racy Photos: The crotch shot needs to die. So as long as you want to be employable, it would be wise to restrain your social-media posts so that they’re HR friendly. 10 essentials of LinkedIn etiquette. 6 More Social Media Tools To Make Your Life Easier. Storify Business launches for brands—what you need to know. Social media may have changed the way we get our news, but Burt Herman and Xavier Damman, co-founders of Storify, have revolutionized the way we get our news through social media. Since Storify became available to the public, the service has offered storytellers—from news organizations to bloggers to brands—a way to curate the best tweets, videos, and photos to essentially shrink social media.
In Herman’s words, the service can “stop time.” For instance, within moments of a shooting reported on the campus of MIT on Thursday night—an event later connected to the Boston bombings—several people used Storify to collect the most authoritative social media updates to help tell the story. Recently, the Denver Post included its Storify coverage of the Aurora, Colo. theater shootings as part of its winning Pulitzer submission.
While Storify’s value to news organizations is now indisputable, its business value is still being determined (not unlike the platforms from which it curates content). Facebook: What You Are Doing Wrong. Facebook has become an indispensable tool for business. Why? Yes, because there are a billion people interacting there. Also because your friends, relatives, and most importantly, your competition, are interacting--creating great relationships and building trust--in this global community. Did you know that Facebook is primarily a consumer-driven community? And most of them are savvy enough to smell (and block) a disingenuous marketer a mile away.
We asked author and speaker Brian Basilico for his top five Facebook "don'ts" for your business. 1. People talk. Either you are part of the conversation, or you're going to be the topic of conversation (that's not always a good thing!). If others' comments are negative, try having a direct-message chat to smooth out any questions or problems that people may have with you and your business. 2.
If you own a small business, people expect you to communicate in person. Having a personal profile is key to being successful on Facebook. 3. 4. 5. 3 Simple (and Free) SEO Tips. Three Questions to Answer When Pitching Yourself to a New Outlet. Cold calls, or in this case cold e-mails, made to outlets that you are interested in contributing to are never easy to write – they always seem to wind up sounding stiff and rigid. “Hello Mr. Smith, I am Mrs. Jones, I’d like to write articles for your site, the articles I have written can be found at these links, thank you for your time.” Formulaic pitches, however, can be effective if done right.
You simply have no idea who is reading these e-mails, and being overly colloquial with someone who prefers professionalism in all matters might mean your pitch will be dead in the water. 1. Blogs and online outlets, especially bigger ones, will likely have support staff running the show. 2. Remember, most blogs and outlets are run like a business. 3.
A lot of writers like to open with their portfolio, but honestly that might leave the impression that you are entirely self-serving and won’t be willing to offer them anything in exchange for publishing your posts. Connect: Authored by: Does social media recruiting work? If you have been trying to hire employees, chances are that you have at least considered using social media to find the right candidates. There is ample proof that social media can help fill jobs; but it depends on what kind of job you are trying to hire for. Step one is to be very clear on what exactly you are looking for. The Jobvite Social Recruiting Survey provides a comprehensive overview of the social media recruiting market. It states that: More than 90% of employers used social recruiting in 2012.Two-thirds of companies recruit candidates via Facebook, more than half use Twitter to find talent and nearly all use LinkedIn.43% of respondents felt that the quality of applicants has improved thanks to social media.20% said it takes less time to hire when using social recruiting.
Social media works better for recruiting active talent It seems relatively straightforward to recruit active employees via social media, i.e., people who are actively searching for a new role. Facebook tells reporters to expect ‘something awesome’ By | Posted: July 1, 2011 Try as he might, Mark Zuckerberg is no Steve Jobs. On Wednesday, the Facebook CEO told a group of reporters that the social network plans to “launch something awesome” next week. Tech blogs have speculated that it’s either an iPad app or a photo-sharing app for the iPhone. Facebook has declined to offer any further explanations.
Apple and its chief executive, Steve Jobs, who’s on medical leave, are known for their keen ability to tease the public and the press about upcoming product launches. Whatever the announcement is, it had better be “awesome.” (Image via) Social Media App Banjo Aggregates All Your Tweets, Facebook Posts, Instagram Pics. We shoot out quick updates to friends on Facebook. Tweet out our thoughts on Twitter. Upload our pictures on Instagram. Record our location on Foursquare. These days, it takes nearly a half-dozen apps to keep up with all our fragmented social networks. But a new iPhone and Android app out today called Banjo aims to solve the disconnections of our social media. According to founder and CEO Damien Patton, the service is designed to facilitate serendipitous moments.
At least that's the ideal scenario. Patton hopes that Banjo will help foster "an instant community," one that "doesn't require you to invite people or sign up for anything or to check in. " In that sense, his network is equal parts About.me, Path, and Color. For Patton, who did two tours of duty in Desert Storm, Banjo offers a solution to those trying to adapt to a new neighborhood or social network. Banjo goes live today in Apple's app store and the Android marketplace. Follow @austincarr. Prove Yourself. Your boss doesn’t want you to explain why social media is amazing. Your boss wants more results that make her look good. Your boss doesn’t care who I am.
She wants you to excel at the tasks you’ve been assigned. Are you trying to evangelize social media at your place? #Winning Success is a powerful persuader. What should you do? But to win, show them your own trophies. What Should You Do? Bosses love examples. Bosses love clear plans. Bosses need a sense of security. Prove It Just because social media as a business tool is obvious to you doesn’t mean that your leadership team has been reading Mashable over your shoulder and tuning in to Six Pixels of Separation. Bring your own pudding and hide the proof in there. ChrisBrogan.com runs on the Genesis Framework The Genesis Framework empowers you to quickly and easily build incredible websites with WordPress. With automatic theme updates and world-class support included, Genesis is the smart choice for your WordPress website or blog.
Want to join Edelman? The History of Social Networking. 5 Ways Businesses Will Use Social Media in 2011 | Social Networking Predictions. This article is part of week-long series of social media stories, which you can read by clicking here . A new report predicts four out of five businesses will implement social media strategies in 2011—but just how they do that remains to be seen. BusinessNewsDaily recently interviewed dozens of digital visionaries, whose eyes are locked on social media trends.
They all made bold predictions for how businesses will use social media in the next 12 months. We narrowed the list to these five: Employee recruitment shifts primarily to the web Businesses will spend less money on paid media such as classifieds, display advertising and job fairs and focus more energy on social media sites to find new employees. Recruiters will use Facebook, LinkedIn, Twitter and other websites more aggressively to discover and learn about top candidates. Look no further than Ted Williams, the “homeless man with a golden voice,” for a prime example of where recruiters are hunting for talent.
Public Relations for 2011- Small Bites. I’m not a public relations professional, but lots of PR people read this blog for ideas on how social software and social networks are changing the business. I want to offer some thoughts for 2011: small bites but a larger meal. Let’s get into it. Platform Fatigue is Upon Us We don’t want to update our status on FB/Twitter/Foursquare/LinkedIn/ThirdTribe/OWN/etc. As a PR professional, your role is to help get attention, to get the story out there, to get people interested via your efforts. Instead, smarter PR companies will create communities that fit the demographic of people who buy AXE (I guess men 18-45 or similar), and will create an opportunity for AXE to participate that’s potentially interchangeable with some other properties over time.
The number will never be a fraction of the population of Facebook or Twitter. Content Does, Indeed, Rule We stick around for interesting stuff. Sexy Data and Technical Abilities Are Par The Shifts Are Already Upon Us What’s your take? How to Engage with Bloggers on Twitter. Building An Online Community: How To Start From 0 Members - FeverBee. Starting from 0 members is hard. We don’t discuss it enough. There are many ways to start an online community. It’s easier if you already have an audience. Darren Rowse, Ramit Sethi, Seth Godin etc can launch huge online communities in a matter of days (but they spent years building up that audience first). If you don't have engaged audience, this should help. First decide who your community is for.
Be specific. You probably have a rival community too. Next, begin reaching out to people (do this before deciding the platform). Now have some conversations. Begin messaging these people individually. As you begin to reach 30 to 40 members, you will find that your mailing list is getting too busy to handle so many messages. Keep your focus on high engagement per member. Begin discussing people in the community. Schedule your first meet-up. Once you have that steady base of members, ideally around 100, begin to promote it.
This should help get you started. Good luck. The Social Network: Ecosystem vs. Egosystem. InShare55 Of all the social networks competing for our online persona and social graph, Twitter is special. The culture and self-governing rules of engagement shaped by the “me” in social media, create a personalized experience that looks and feels less like a “social” network and instead, creates an empowering information exchange. Twitter is at the heart of the Web’s evolving egosystem and its archetype is powerful and quite understated. For better or worse, Twitter introduces the notion of notion of popularity, whereby the numbers of followers and also the friend to follower ratio we possess indicate ones stature within Twitterverse. As I’ve said over the years, popularity does not beget influence, but the egosystem and all who define it, do in fact reward and nurture it.
The Illusion of Control and Influence Action… Actions speak louder than words and as such, we earn and retain the relationships we deserve. Influence is the ability to inspire and measure action. Tags: 60-Plus Social Media Monitoring Tools and Platforms with FREE Trials. Google Instant Makes SEO Irrelevant - The Steve Rubel Stream.
Social Fundraising. Foursquare. SEO. How Social Are Your Customers? - Search Engine Watch (SEW) Social Networking Bill Of Rights Released -- Online Privacy -- I. 16 Cool Twitter Tools for Firefox. Social media editorial calendar - best practices | Communications Conversations. Four Ways to Find Out if Your Customers Are Active With Social M. Twitter. How to market your event using social media. Monitoring Tools/Backup. The Hybrid Professional. Web 2.0 Tools and Applications - Go2web20.
Do You Have a Network in Place. 90+ Essential Social Media Resources. 5 Warning Signs of a Weak Social Media Strategy. Add Twitter, Facebook and LinkedIn Info to Your Gmail Contacts [ 30+ Essential Social Media Resources You May Have Missed.
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