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Social media may have changed the way we get our news, but Burt Herman and Xavier Damman, co-founders of Storify, have revolutionized the way we get our news through social media.
Not enough folks "liking" you on Facebook?
Cold calls, or in this case cold e-mails, made to outlets that you are interested in contributing to are never easy to write – they always seem to wind up sounding stiff and rigid.
If you have been trying to hire employees, chances are that you have at least considered using social media to find the right candidates. There is ample proof that social media can help fill jobs; but it depends on what kind of job you are trying to hire for.
Try as he might, Mark Zuckerberg is no Steve Jobs. On Wednesday, the Facebook CEO told a group of reporters that the social network plans to “ launch something awesome ” next week. Tech blogs have speculated that it’s either an iPad app or a photo-sharing app for the iPhone. Facebook has declined to offer any further explanations.
We shoot out quick updates to friends on Facebook . Tweet out our thoughts on Twitter. Upload our pictures on Instagram.
Your boss doesn’t want you to explain why social media is amazing. Your boss wants more results that make her look good. Your boss doesn’t care who I am.
This article is part of week-long series of social media stories, which you can read by clicking here . A new report predicts four out of five businesses will implement social media strategies in 2011—but just how they do that remains to be seen. BusinessNewsDaily recently interviewed dozens of digital visionaries, whose eyes are locked on social media trends. They all made bold predictions for how businesses will use social media in the next 12 months. We narrowed the list to these five: Employee recruitment shifts primarily to the web
I’m not a public relations professional, but lots of PR people read this blog for ideas on how social software and social networks are changing the business. I want to offer some thoughts for 2011: small bites but a larger meal. Let’s get into it.
This isn’t just another post telling you how to Tweet. Presuming you can make your fingers hit the keys and form actual words, you pretty much know how to Tweet. Beyond that, I’m not a big fan of Twitter how-to’s or rules – I reckon Twitter is a platform and it’s totally up to you what you use it for, providing you’re within the bounds of decency and the law.
Starting from 0 members is hard. We don’t discuss it enough. There are many ways to start an online community. It’s easier if you already have an audience. Darren Rowse , Ramit Sethi , Seth Godin etc can launch huge online communities in a matter of days (but they spent years building up that audience first). If you don't have engaged audience, this should help.
Of all the social networks competing for our online persona and social graph, Twitter is special . The culture and self-governing rules of engagement shaped by the “me” in social media, create a personalized experience that looks and feels less like a “social” network and instead, creates an empowering information exchange. Twitter is at the heart of the Web’s evolving egosystem and its archetype is powerful and quite understated. For better or worse, Twitter introduces the notion of notion of popularity, whereby the numbers of followers and also the friend to follower ratio we possess indicate ones stature within Twitterverse . As I’ve said over the years, popularity does not beget influence , but the egosystem and all who define it, do in fact reward and nurture it.
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The Clip Report: An eBook on the Future of Media In the early 1990s when I began my career in PR there were clip reports. These were physical books that contained press clips.
How social are your customers, really? In our industry it seems this question is asked and answered a lot, but clients still have a hard time understanding exactly how social their customers are.
An excellent list of items to consider by May 21