Social Media influence purchase decisions (Stats) - Digital Ingr. Oh, yes. They do. With a thousand parameters that need to be considered, but they do. Here is a collection of data from well known and trusted sources that support it. I wanted to collect all of them in a single place, since I usually search for this kind of data and it's hard to find everything in one single place. I hope you find this useful, add your stats in the comments if you wish. Update 16.03.2010 According to a research by Chadwick Martin Bailey and iModerate Research Technologies becoming a follower of a brand on Twitter or a fan on Facebook has a positive impact on the possibility to buy and to recommend a product, a service or a brand. --- End of update --- First of all consumers trust real friends and peers the most , since recommendations from people known are the most trusted ones.
Source: Nielsen Global Online Consumer Survey 2009 Source: eMarketer, BuzzLogic "Harnessing the Power of Blogs", JupiterResearch - October 2008 Do you have more stats? TwitFlink - Find a link! 100 useful social media learnings from 2010...so far... (Part 1. The Technology Chronicles : Nielsen: Social media use increased. The number of Internet users who visited a social network or a blog increased by 24 percent from April 2009 to April 2010, while the average person spent 66 percent more time on those sites during that period, according to new numbers from the Nielsen Co. research firm. About 75 percent of all Internet users visited a social network or blog in April 2010, and they spent 22 percent of their online time – more than 110 billion minutes – on those sites, Nielsen said.
That’s more than twice the number of minutes Nielsen recorded a year earlier. The average person spent 5 hours, 51 minutes on these sites in April, compared to 3 hours, 31 minutes per person during the previous April. New Media, Old Media. Of the three social media platforms studied, news-oriented blogs share the most similarities with the mainstream press. Bloggers almost always link to legacy outlets for their information, and politics, government and foreign events garnered the greatest traction. There are, however, also some clear differences. While the biggest topic areas overlap, there was considerable divergence in the specific news events that garnered attention. In less than one third of the weeks did the blogosphere and traditional press share the same top story.
Bloggers tend to gravitate toward events that affect personal rights and cultural norms – issues like same-sex marriage, the rationing of health care or privacy settings on Facebook, while traditional media news agendas are more event-driven and institutional. And a strong sense of purpose often accompanies the links in blogs and social networking media. In many cases, it is voicing strongly held and often divisive opinions. Topics Sources Footnotes: 1. 2. Report Highlights The Necessary Shift Toward Social Media Market. Written by Ken GaeblerPublished: 5/19/2010 A new report published by Alterian says a major shift toward social media marketing is necessary for businesses. The customer engagement and technology company Alterian has published an important new report entitled Your Brand: At Risk or Ready for Growth?
The report, which was written by Lancaster University professor Michael Hulme, contains crucial news for entrepreneurs looking to market their businesses. There has been a major shift in the way consumers and brands interact, the report found. According to the study, the answer to this problem seems to lie in social media. This means a move toward more personal, individualized marketing is necessary. Last month, Professor Hulme contributed to a report on businesses and social change released by Microsoft. Have Friends Who Might Like This Article? US Women Are Following Brands & Stores | Social Media Strategy | By Sally Falkow It’s no surprise that women dominate most social networks and news sites. What might raise a few eyebrows is this finding of the iVillage and SheSpeaks survey Women and the Digital Path to Purchase: 50% of women are fans or followers of grocery, health/beauty or household product brands and the stores that carry them. 36% follow a food/beverage brand32% follow a health/beauty brand25% follow a household product brand19% who follow a superstore via social media.
The top purchase influences for women are: