background preloader

Monitoring Tools/Backup

Facebook Twitter

Manage Social Networks Through Your Email | NutshellMail. 3 Free Social Monitoring Tools. We live in a world where the entire globe can have access to your name, IP address, photo and all of your public information with a simple search. Now social media takes it one step further. I not only can find your past exploits online, but I can , right now, with a simple click (and maybe some typing too). Twazzup , Addict-o-matic and SocialMention are three free platforms that allow you to measure your social media mettle—or more simply put, . Never heard of these platforms?

, as stated by ReadWriteWeb , is a bridge between Twitter and a search engine. . , with the least D.A.R.E. Even Addict-o-Matic's robot looks like he's got drugs on him. , with its simplistic and very professional design, would seem to be the most mature of the three platforms at first glance. Do not ask whose measurement this is... Enough with the intros and wit; let’s figure out what’s the best platform. Twazzup Twazzup pigeonholes itself out of the gate by being Twitter-centered. No problem, there’s a clear list . HMC News Homepage. 7 tools to back up your social media content. 10 Steps for Successful Social Media Monitoring. Maria Ogneva is the Director of Social Media at Attensity, a social media engagement and voice-of-customer platform that helps the social enterprise serve and collaborate with the social customer.

You can follow her on Twitter at @themaria or @attensity360, or find her musings on her personal blog and her company's blog. Recently I wrote about the differences in social media monitoring and measurement, as well as the importance of doing both. However, taking the first step to actually start monitoring can be daunting. And then what? How do you act on what you find when listening? How do you engage? I've developed these throughout my career and as part of my regular listening, participating and contributing to the space. 1. Why are you monitoring? Having an end goal in mind will help you target your resources correctly, select the right tool for the job and be more effective in the end. 2. Social media is relationship and conversation media. 3. 4. 5. 6. How does data flow? 7. 8. 9. 10. Real Time Search - Social Mention. Search the Blogosphere. Brand Visibility Metrics - HowSociable.

Free Social Media Monitoring Tools | Take me to your Leader! PR people can measure social media. We just need to learn. I want to be perfectly clear about something, I don't have a complete grasp of social media measurement. But I want to learn. Thankfully, the May 2010 Fort Worth PRSA professional development program was there to help. Katie Paine was our featured speaker and billed to provide morning and lunch sessions focused on key elements of measurement: engagement, including quantitative, qualitative, and new relationship metrics.

If we are going to be any good at using measurement, we must conquer fears. PR people spend too much time being afraid metrics will reveal that their program isn't working; afraid of what they'll hear; afraid they can't justify their program (or existence); and/or are afraid to admit that they don't know how to measure. Bottom-line, PR people spend too much time trying to justify our existence instead of showing business impact. Old School vs. AVEs (Katie Paine wants to destroy Ad Value Equivalencies.)