Create Your Personal Brand: 8 Steps. Personal branding has evolved since management guru Tom Peters defined the term way back in 1997. (He also provided some wicked quaint advice, like "sell the sizzle, not the steak. ") Today, your personal brand reflects the information that's available about you on the Web, mostly on social media platforms. This post explains how to create your personal online brand online, based on interviews with four of the smartest people in the branding business: 1. Your personal brand reflect who you are, so you can't possibly brand yourself if you're clueless about yourself. 2. If you've got a unique name, make that your brand name. 3. Buy the domain name that corresponds to your brand name and secure the Facebook page, Twitter account, Google+ account as well. 4. This is easier than you think. 5.
To reduce the busywork of all those different social media platforms, set up an application that allows you to simultaneous post to all of them. 6. Don't try to be a full-time blogger. 7. 8. Rethink Your Web Presence. When I go to your website (or blog, or twitter page, or facebook page), what do you want me to do? What do you REALLY want me to do? Don’t answer that right away or glibly. What do you want me to do on your site? How do you want me to feed into your systems? This is what I want to give you: a few questions to consider, from the same side of the fence as your prospective customer/visitor/reader/member whatever. Answer These Questions for Your Audience Who do you want me to be? What do you want to show/tell me?
You’ve dragged me here. What do you want me to do? I’m here. How will we keep this relationship going? How shall I talk of you to my friends? How Do You Answer This? I don’t know, but I’m thinking these end up being important questions. ChrisBrogan.com runs on the Genesis Framework The Genesis Framework empowers you to quickly and easily build incredible websites with WordPress.
Become a StudioPress Affiliate. 8 Ways to Create Paperless Business Cards. What's that, you're still printing your business card on paper? That is so last year. These days, business cards are going all virtual and that's a good thing. Not only are paperless business cards good for the environment, and easier to carry, they're also unlimited — you'll never run out when you're networking at an event or conference.
But there are a bunch of different ways to construct a virtual business card, which is right for you? Below are eight ways to build a virtual business card that you can use to send your information to contacts the next time you're at a networking event. Please share any other services you use in the comments. Use Your Phone 1. Contxts - Send and receive 140 character business cards via text message for free. 140 characters doesn't seem like a lot, but it's enough to include vital contact information (like name, business name, phone #, and email). 2. 3. Dropcard is a lot like Contxts and TextID, but it's focused on email. Use Your Social Media Profiles 5. 10 Reasons to Stop Apologizing for Your Online Life - Alexandra Samuel - The Conversation.
By Alexandra Samuel | 9:30 AM July 15, 2010 [Visit Alexandra Samuel's new blog on HBR.org at #thankyoujesus for irl and online friends. Couldn’t live w/o either. Laptop down. It was so cool meeting you irl! And it’s a lie. If we still refer to the offline world as “real life,” it’s only a sign of deep denial — or unwarranted shame — about what reality looks like in the 21st century. The Internet’s impact on our daily lives, experiences and relationships is real. And yet many of us feel like we don’t have a lot of choices about the role of the Internet in our lives.
Still, the fact that life online can occasionally surprise and delight us points us towards the truth: it’s not the Internet itself that leads to pathologies like cyber-bullying, spam and identity theft. There’s no denying the differences between life online and off. It’s time to start living in 21st century reality: a reality that is both on- and offline. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Self marketing might be the most important kind. The 7 Deadly Sins of Personal Branding.
Everyone’s personal brand is different, even if by the tiniest subtlety. So, there are very few “sins” of personal branding that universally apply to all. But, I’m confident that the seven personal branding sins listed below can be applied to everyone – including you (but let’s hope they don’t)! Without further ado, here are 7 sinful characteristics of a personal brand that you should absolutely aim to avoid. 1. Thinking you don’t need a personal brand Surprise! Personal branding is a bit like fashion. 2.
The internet is a glorious place where we all have the freedom to say and do pretty much whatever the hell we like. Specifically, don’t call yourself an expert or a guru unless you really are one. 3. Sure, your personal brand is ultimately a reflection of you and you alone. I love the 90/10 rule put forth by Jack Humphrey. 4. Admittedly, the personal branding hype machine is screaming at an all-time high right now. Consider Ola Rynge’s take on the importance of passion. 5. 6. 7. 3 Tips for Managing Your Online Reputation. Antony Mayfield is iCrossing's Senior Vice President, Social Media, leading the company's services and innovation efforts related to the social web.
He is also the author of Me and My Web Shadow, a newly released everyperson's guide to the social web. You can find him on his blog or Twitter. The measure of your reputation is what you do plus what others say about you. That was one of the first things I learned in PR. A reputation can be managed, and can be influenced by the things we do, but it can never be designed or decided upon by its holder. As the social web has distributed the power and influence formerly held by the mainstream media, it has created the need for personal reputation awareness. 1. In the course of writing my book, I had a call from a BBC researcher asking for background on social networks.
It made me think about my own family's personal details and images. 2. Reputation is a messy and uneven business. 3. Conclusion. 4 Steps for Managing Social Media Attention. Soren Gordhamer is the organizer of the Wisdom 2.0 Conference, which brings together staff from Google, Facebook, and Twitter with others to explore living wisely in our modern age. Mashable readers can use code ‘Mashable‘ for a discount when registering. There have never been more things that call out for our attention: We have tweets to read, Facebook statuses to check, and now Google Buzz updates — not to mention text messages, e-mails, and cell phone calls.
And the amount of data is growing each day. Recent reports estimate that the average American consumes 34 GB worth of content a day, including 100,000 words of information. While this access to information has numerous benefits, learning to live and work skillfully amidst an active social media lifestyle is an art in itself — one that will be increasingly challenging in the years ahead. Below are four lessons in staying sane and focused amidst an active social media lifestyle. 1. 2. 3. “Do or do not. 4. Conclusion. Blogging For Dummies – An Opportunity For Personal Branding « Je. This blog has been inspired by Jan who contacted me through Twitter saying, “Would I think about doing an article on “Blogging For Dummies”. Jan has just started a blog and she said in her first post on February 28, 2010. “I have started this blog because frankly, I, like thousands of others, have recently been downsized. I am unemployed. I am home without a job to go to for the 1st time in 25 years.
It is a staggering admission and why would I want to expose this to the world? Well, besides needing something to do for 16 hours of awake time, everyone I know is suggesting I start my own thing.” You have to admire the honesty and the effort for being that open as well starting a blog! A colleague I recently met at a dinner party, also said that he had started a blog while he was “transitioning between jobs” and turned that time into an opportunity to reskill and position himself online in his area of expertise and passion.
Mike Volpe of Hubspot Scott Monty of Ford Matt Cutts of Google. 7 Steps to Creating and Cultivating a Brand in Social Media. InShare14 In business, we learn through everything we do and it influences all that we try and repeat. When something new comes along, we tend to view it with either enthusiasm or skepticism, or in some cases a bit of both. Such is true with the advent of Social Media. As business, marketing and service leaders, we face new challenges. We’re not quite sure how or why to implement the lessons and promises of social media into what we’re already doing. Nor do we understand how to experiment with it in ways that are safe and useful.
Even though Social Media represents nothing short of a revolution in business, it starts with practical steps that help you find the answers to move forward with confidence and direction. 1. Social Media is about people connecting with people, not avatars. 2. Assess how the brand is perceived today using search tools for the traditional and social web. 3. 4. 5. 6. Pay attention to recurring themes, topics, question, insights, or the lack thereof. 7.