Branding/Personal Branding
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Take control of your online presence to create a memorable personal brand. Zachary Scott /Getty 21 in Share
When I go to your website (or blog, or twitter page, or facebook page), what do you want me to do? What do you REALLY want me to do? Don’t answer that right away or glibly. What do you want me to do on your site?
What's that, you're still printing your business card on paper ? That is so last year. These days, business cards are going all virtual and that's a good thing. Not only are paperless business cards good for the environment, and easier to carry, they're also unlimited — you'll never run out when you're networking at an event or conference. But there are a bunch of different ways to construct a virtual business card, which is right for you? Below are eight ways to build a virtual business card that you can use to send your information to contacts the next time you're at a networking event.
by Alexandra Samuel | 9:30 AM July 15, 2010 [Visit Alexandra Samuel's new blog on HBR.org at http://blogs.hbr.org/samuel ] #thankyoujesus for irl and online friends.
What story do you tell yourself about yourself? I know that marketers tell stories. We tell them to clients, prospects, bosses, suppliers, partners and voters. If the stories resonate and spread and seduce, then we succeed. But what about the story you tell yourself?
Everyone’s personal brand is different, even if by the tiniest subtlety. So, there are very few “sins” of personal branding that universally apply to all. But, I’m confident that the seven personal branding sins listed below can be applied to everyone – including you (but let’s hope they don’t)! Without further ado, here are 7 sinful characteristics of a personal brand that you should absolutely aim to avoid. 1.
Antony Mayfield is iCrossing 's Senior Vice President, Social Media, leading the company's services and innovation efforts related to the social web. He is also the author of Me and My Web Shadow , a newly released everyperson's guide to the social web. You can find him on his blog or Twitter . The measure of your reputation is what you do plus what others say about you.
Soren Gordhamer is the organizer of the Wisdom 2.0 Conference , which brings together staff from Google, Facebook, and Twitter with others to explore living wisely in our modern age. Mashable readers can use code ‘ Mashable ‘ for a discount when registering . There have never been more things that call out for our attention: We have tweets to read, Facebook statuses to check, and now Google Buzz updates — not to mention text messages, e-mails, and cell phone calls. And the amount of data is growing each day. Recent reports estimate that the average American consumes 34 GB worth of content a day , including 100,000 words of information.
This blog has been inspired by Jan who contacted me through Twitter saying, “Would I think about doing an article on “Blogging For Dummies”. Jan has just started a blog and she said in her first post on February 28, 2010. “I have started this blog because frankly, I, like thousands of others, have recently been downsized. I am unemployed. I am home without a job to go to for the 1st time in 25 years.
In business, we learn through everything we do and it influences all that we try and repeat. When something new comes along, we tend to view it with either enthusiasm or skepticism, or in some cases a bit of both. Such is true with the advent of Social Media. As business, marketing and service leaders, we face new challenges. We’re not quite sure how or why to implement the lessons and promises of social media into what we’re already doing.