10 Creative Startup Promotions At SXSW. Shit People at SXSW DON'T Say. 7 Hot Apps to Watch at SXSW 2012. Foursquare, Twitter and GroupMe all blew up at South by Southwest (SXSW), and every year, hordes of startups flock to the conference in hopes of adding their own names to that list.
The simultaneous Interactive and Film potions of the conference put more than 32,000 tech-focused people in close vicinity. Meanwhile, the crowd has more options for events, panels, parties, food and networking than most have within any given month. Any startup that can help make these decisions easier has a decent shot at taking off, and they swarm to the conference like mosquitoes to a pond at dusk. During Twitter's breakout conference in 2007, the startup paid $11,000 to put a visualization of its service on flat-panel screens in the hallways.
It also created an event-specific feature that allowed attendees to text a message in order to sign up automatically and follow a handful of “ambassadors” at SXSW. 1. What it's doing at SXSW: Basking in the glow after being named the favorite. 2. 3. 4. 5. 6. Heading to SXSW? 5 Trends to Watch. Is it really called work when so much of what you're doing involves barhopping and barbecue?
It is when you're in Austin for South by Southwest. This week, the annual South by Southwest Interactive conference—the five-day extravaganza where techies congregate to opine about social media by day and socialize over beer and brisket by night—kicks off. And it looks like it's shaping up to be as big and busy (and boozy) as ever before. Over the next few days, thousands of geeks will head to the heart of Texas to attend more than 900 keynotes, panels and workshops on everything from "hacking YouTube" and how to "game online dating" to Web privacy and the future of almost everything.
(Clicking through the online schedule itself is an exercise in exhaustion.) The conference is nothing if not comprehensive, but every year a few trends seem to generate the most chatter. 1. So far, the biggest startup action seems to be centered around this trend. “I think the key is really the utility,” she said. At SXSW: Tech, pop culture, fun. AUSTIN – This week, the crosscurrents of technology and pop culture are coursing through Austin.
Hollywood stars such as Leonardo DiCaprio, Matthew McConaughey and Jack Black are making appearances in the Texas capital at the annual South By Southwest (SXSW) soiree. So are technology innovators such as America Online co-founder Steve Case and Twitter co-founder Biz Stone. The festival, launched in 1989 to draw attention to this city's vibrant music scene, has morphed into a magnet for technology companies — start-ups and large corporations alike — and Hollywood, too. SXSW Interactive runs through Tuesday, giving way to the music festival that runs through Sunday; SXSW's film portion ends Saturday.
The self-proclaimed Live Music Capital of the World has an embarrassment of riches over the coming week with guest appearances by Bruce Springsteen, Jay-Z, 50 Cent, Norah Jones and Lionel Richie. It's a mash-up of extreme proportions. Some technologies getting buzz here: Growing reputation.