Login. The Guild. Gunzoo, Inc. Revision3: The Best TV Shows on the Internet. The Attack Of Branded Content: Who Will Control TV On The Web? (TCTV) I’ve got to admit, the concept of “branded content” on the Web makes me cringe. It is generally used to refer to Web videos created and packaged specifically for an advertiser.
Maybe I am old-fashioned, but I like my videos created for the audience first, not advertisers. And yet, in the budding Web video industry, branded content is bringing in some serious dollars and even some serious talent. There is a lot more going on here than advertisers bankrolling the production of their own videos because there isn’t enough professionally produced Web video to show their ads against (although that is part of it). The rise of advertiser-produced video entertainment is but a sign of a much larger shift that is happening as people consume more video on the Web. Advertisers love broadcast and cable TV because of its massive reach into every home. They are finding it nearly impossible to replicate that reach on the Web. The other shows are Built Green and Family Versus Chef. WorldTV.com - Create Your Own TV Channel. WorldTV goes HD, looks to a future of apps overlaying trad TV. WorldTV, which funnels the world of web video as a TV-like experience, has gone High-Definition, adding full support for YouTube HD videos.
The feature allows users to set the quality for how they would like YouTube videos to be played and scales the video to the highest quality available. On WorldTV the idea is that you create you own channel of preferred web videos, eventually coming up with something that feels more like linear TV. So far there have been 225,000 channels created on WorldTV from users in 200 countries. Interestingly the site is biggest in Brazil. WorldTV users use the site’s chanel editing tools to incorporate clips from YouTube, live video, and 25 other sites, like an iPhoto of videos. The site now supports over 25 different video sites inclusing The Onion, Reuters, College Humour, Vimeo and you can add live streams from any Ustream stream, Justin TV and also Qik.
WorldTV is currently exploring joint ventures with set top box manufacturers, over-the-top systems (e.g. Netflix - TV & movies instantly streamed online + DVD & Blu-ray rentals. Watch your favorites. Anytime. For free. Hulu Is Not Ready To Go Public. Hulu is testing the waters for an IPO, hoping to get a valuation of $2 billion, according to the New York Times.
A Hulu IPO would be a pure play on the transition of TV to the Web. While the company has not yet filed with the SEC, in the past it claimed to have 2009 revenues of $100 million, and is perhaps on track to double that this year. It is not clear how profitable Hulu can be, or how viable its long-term survival will be. Hulu already has to fork over as much as half or more of its advertising revenues to its TV network partners/backers (Fox, NBC, and ABC).
Until we see it’s actual SEC filing with audited financials, investors won’t be able to make an informed decision one way or another. The streaming video site is the tenth largest in the U.S., with 28.5 million unique viewers in July (according to comScore, which recently changed its methodology—Hulu used to be No. 2 after YouTube). Streaming Festival. Why I’d Use Shopkick But Not Foursquare. Sometimes it feels like I am the only one in the world who is not into Foursquare. Or at least the only one in Silicon Valley. Or at least the only one who works for TechCrunch. I’m definitely the only one on staff who has never written a post about them, and that includes our guest poster Vivek Wadhwa who usually obsesses about issues like patents and immigration. Don’t get me wrong, I think it’s a smart idea, and I have plenty of friends who get sucked in by the cleverly-exploited game theory dynamics.
I think eventually location-based services and bringing a real world, micro-location aspect to a Web that has erased the importance of where-you-are is the next huge market. And I give the founders props for not taking the easy sale and driving a hard bargain with some of the industry’s toughest investors. But, as a user, telling my friends where I am doesn’t gives me enough in return to warrant the privacy invasion. Shopkick. Kartell - La Jeunesse Retrouvée (Official Video) - une vidéo Musique. Next New Networks. Online movies/tv. OVGuide Online Video Guide: Watch Free Movies, Streaming Videos, Video Library Home Page - The New York Times. Powered by Unruly Media. As of 11 August 2015, data from the Unruly Viral Video Chart will only be available to subscribers of Unruly Analytics™ and via partnerships with our press partners, including Campaign, Werben & Verkaufen, Horizont, Contagious magazine, Campaign Asia and Mumbrella Australia.
If it’s deeper insight into branded video trends you’re after, head across to our Insights page for video data and analysis that will blow your mind! Vimeo, Video Sharing For You.