
Geolocalization
Get flash to fully experience Pearltrees
Hunch Tries Local Recommendations
Hot Or Not’s App Answers The Next Question: Close By Or Not?
Location Is The Missing Link Between Social Networks And The Real World
Location, location, location. With the growing ubiquity of GPS-equipped phones, there is a virtual land rush going on right now to put geolocation capabilities in every mobile app. Today, Mixer Labs, the folks behind TownMe , introduced the GeoAPI , aimed at developers who want to add geolocation features to their apps in a plug-and-play fashion. The GeoAPI is built on top of what was previously called the TownMe GeoAPI , which offered a reverse geo-coder for lat/long coordinates and geo-database of 16 million businesses and points of interest. But now it is its own separate product, and with today’s release the GeoAPI now includes geo-coded Tweets and Flickr photos, improved search, a dedicated short URL (http//:geo.am) for location-specific links, an iPhone SDK, and better intersection data. You can find out more details here .
The GeoAPI Launches For Places, Tweets, Flickr Photos, And More
GoWalla Worth Nearly $30 Million After Financing. Time To Make Your Move, Facebook.
Gowalla is a mobile and web service that gives people around the world a new way to communicate and express themselves through the everyday places and extraordinary settings they enjoy. People can capture and share their spot in the world with friends and family, while discovering new places, events and trips as they go. Gowalla offers businesses, campaigns, and organizations the unique opportunity to reward loyalty, reach new consumers, and to create memorable experiences.
Gowalla
Foursquare
Location based Chat
SimpleGeo Locates $1.5 Million And Many Big Name Investors
There is a lot of buzz around SimpleGeo right now. The service, which participated in our RealTime CrunchUp earlier this month, also took home two prizes at the Under The Radar conference just prior to that . And that was a big deal for the company considering it won the audience award even though it’s not exactly the most consumer-oriented project. But people seem to understand that the location space is getting really hot right now, and SimpleGeo, which provides its geolocation infrastructure to other companies, offers one of the best models to capitalize on that. So it should be no surprise that they’ve attracted some big time investors. SimpleGeo has just closed a $1.5 million seed round of funding, we’ve confirmed.Back in November, at our Realtime CrunchUp event, I sat on the geolocation panel with members of Twitter, Foursquare, SimpleGeo, GeoAPI, Hot Potato, and Google. At one point, I raised the question if location was going to be the next battleground between startups large and small, much like social identity plays (Facebook Connect vs. Google Friend Connect) and status updates (Twitter vs. Facebook). All of the panelists indicated that it wouldn’t be, because they could all get along.
The Great Location Land Rush Of 2010
With last week’s declaration by Twitter that it intends to start identifying places based on the coordinates of geo-coded Tweets, the location land rush is in full swing. A long list of companies including Twitter, Google , Foursquare , Gowalla , SimpleGeo , Loopt , and Citysearch are far along in creating separate databases of places mapped to their geo-coordinates. Mapping businesses, in particular, to the GPS locations near where people are checking in, Tweeting from or pegging a photo is the first step to be able to show them geo-targeted ads, which could help fuel local mobile online advertising in a major way. Here is the problem: These efforts at creating an underlying database of places are duplicative, and any competitive advantage any single company gets from being more comprehensive than the rest will be short-lived at best.

