The Power of Velveeta: Shopkick Announces 3 Million Product Scans. Sleeper location-based service Shopkick is quietly amassing some impressive numbers.
Its users are still small, at about 750,000 compared to Foursquare’s 5 million users, but those users are doing totally different and far more monetizable things. Ten percent of users use the app every single day, and later today Shopkick will announce a new milestone: Users have scanned more than three million products at 250,000 locations nationwide since its August launch. Compare that to TechCrunch Disrupt finalist CheckPoints, boasting 600,000 barcode scans. Participating brands include Kraft Foods, Procter & Gamble, Unilever, HP and Intel. It’s a big range of lifestyle products, similar to the range of participating retailers, which includes Target, Best Buy, Macy’s, Wet Seal and American Eagle. Shopkick is different that other location based services for a few reasons.
The case for what consumers get out of it is pretty clear, and the case for what stores get out of it is pretty clear. Discovering The Distance-to-Discount Ratio. When it comes to deals, the bigger the discount, the further people will travel.
While this may sound obvious, mobile advertising company JiWire has some numbers to back it up. JiWire is releasing a new study today that evaluates consumers; behavior when it comes to location-based deals and discounts. In a survey of more than 3,000 respondents, JiWire’s results show that the greater the discount, the further people will travel to redeem a coupon or promotion. For example, for a $100 item, 55 percent of consumers are willing to travel 15 minutes for a 10 percent discount. But 40 percent of respondents will travel an hour for a 50 percent discount, and 28 percent will travel two hours for a 75 percent discount. While many location-based promotions generally target customers in an immediate vicinity or neighborhood, JiWire’s data indicates that the opportunity to reach new customers goes far beyond the check-in and can draw new customers, even from more than an hour away, into stores,
Gilt City Makes It Official, Expands Into Six U.S. Cities. Gilt City, luxury e-tailer Gilt Groupe’s foray into local deals, has been quietly expanding in beta across the country in the past month or so, as we have written about here and here.
Today, the flash local deals site officially launches initiatives in Boston, Chicago and Miami (in addition to New York, SF, and LA, where it’s already live). While in the same social shopping space as Groupon, Gilt City’s deals go live no matter how many people opt in. And while Gilt itself cultivates an air of exclusivity and is semi-invitation only, Gilt City is open to all. Another difference between Gilt City and Groupon? Gilt City promotes three or more sales in each city, which are live for about a week or until the supplies run out. But like Groupon, it seems as though Gilt Groupe has its sights set on world domination with Gilt City. Ohmydeal Paris ! Les bons plans de votre ville. Tous les jours. Pour vous, et vos amis! [Exclu] Les bons plans d’OhMydeal disponibles sur Ipad.
The Coupon Network: Everything You Need To Know About The Web’s Hottest Business Model. Due to the proliferation of deals sites like Groupon and Livingsocial, couponing is currently the hottest thing on the Internet.
At yesterday’s Social Currency CrunchUp, TechCrunch CEO and resident coupon expert Heather Harde sat down with News America Marketing VP Ginny Byrnes to dispense couponing advice to startups, which tend to approach the problem from a technical perspective. As we enter the next generation of couponing, this list of tried and true lessons is a must-read for those vying for the top of the heap. 10. There are two types of shoppers: Planners and impulse buyers Planners take time, make a list, look at the circulars, check coupon sites and clip coupons at home.
These two types need a two-prong approach to in order to best be reached when buying decisions are made: Home (planners) vs. 9. Loyal: Encourage a loyal customer to continue purchasing in high volume, perhaps offering “buy two get one free” types of offers. 7. 6. 5. 4. 3. 360 degree marketing works 2. Digital Couponing Startup SaveWave Scores $2.3M From Leading Investors.
Today sees the public launch of SaveWave, a digital promotion, distribution, and rewards fulfillment company recently spun out of Sallie Mae’s Upromise Grocery operations.
The company, which is based in Belmont, MA, launches armed with $2.3 million in financing from a slew of high-rollers (more on that below). SaveWave will take over the technology and operations that power Upromise’s all-digital grocery coupons and plans the introduction of a white-label program for consumer packages goods brands, retailers, membership programs, and media companies to deliver nationwide grocery rewards. The startup plans to launch this white label platform for select partners in the coming months. It will also feature mobile applications for consumers to activate coupons from their smartphones, enabling them to reach consumers at the grocery store looking for deals.
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