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Day 1

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Product Demo: Kno Knowledge Now, TechCrunch Disrupt 09/27/10 10:30AM techcrunch on USTREAM. Conference. Product Demo: Windows Live Wordpress Integration, TechCrunch Disrupt 09/27/10 11:10AM techcrunch on USTREAM. Conference. Badgeville Wants To Layer Social Gaming (And Yes, Badges) Across The Entire Web. When Foursquare first launched, there were no deals. There was no way to get free pizza or cheap beer. The only incentive to play their game was to earn badges and bragging rights among friends. Badgeville, a new startup launching today at TechCrunch Disrupt, wants to apply that gaming mechanic to all sites across the web. So how does this work? Well, a publisher sets up a Badgeville account and chooses what type of badges they want to give to readers for various types of actions on the site. For example, if you comment, you may get a badge.

Because this involves the publisher placing a bit of code on their site to keep track of these badges, there is also an analytics component to all of this. While they are launching today, Badgeville already has 10 customers signed up and ready to go out of the gate. Badgeville believes that Facebook Connect has put identity on the web, now it’s time for another layer for loyalty. Q: Where does the half million thing come from? Building Internet Treasures: Mark Doerr, Mark Pincus and Bing Gordon, TechCrunch Disrupt 09/27/10 09:48AM techcrunch on USTREAM. Conference. Fireside Chat: David Sze and Reid Hoffman, TechCrunch Disrupt 09/27/10 10:15AM Fireside chat with Reid Hoffman and David Sze of Greylock Partners techcrun.

Super Angels to Super VCs: The Changing Face of Venture Capital, TechCrunch Disrupt 09/27/10 9:45AM techcrunch on USTREAM. Conference. Leave Money In Real Places For Your Foursquare Friends With Gifi. Increasingly, there are apps that let you leave messages, photos, and videos for friends in real places. Now you can leave money as well. Many startups are already adding rewards to check-ins, but social payments startup Venmo is tying check-ins to real money with a new iPhone app called Gifi that is launching today at TC Disrupt. Venmo is a way to text real money to your friends and broadcast those payments on social networks like Facebook and Twitter. Gifi is a mashup of Foursquare and Venmo. It lets you leave money for people in specific locations, which they can unlock with a Foursquare check-in. Imagine that you check into your favorite coffee shop on Foursquare and moments later you get a text message informing you that a friend has left you $3 at that location, along with a personal message that he wants you to have a latte on him.

Or you can leave the gift for more than one friend and whoever checks in first gets to keep the money. Q: Can you do any non-montetary things? Fireside Chat: Todd Bradley EVP Personal Systems Group, HP, TechCrunch Disrupt 09/27/10 11:10AM techcrunch on USTREAM. Conference. Cultures of Innovation: Beth Comstock of GE and Scott Cook of Intuit, TechCrunch Disrupt 09/27/10 11:40AM techcrunch on USTREAM. Conference. Fireside Chat: Peter Thiel, Founders Fund, TechCrunch Disrupt 09/27/10 12:00PM techcrunch on USTREAM. Conference. Power Play: Dan Rosensweig, President & CEO, Chegg, TechCrunch Disrupt 09/27/10 02:25PM techcrunch on USTREAM. Conference.

Disrupt Battlefield: Session One Video And Summary. Qwiki and Storify Startup Battlefield Presentations at Disrupt SF 2010 The battlefield companies have finished their demonstrations, and video of the first session is processed and ready to watch. You can just hit play and watch the whole thing from start to finish, or you can refresh your memory with the summaries and links below, then jump directly to any presentation that piques your interest.

My opinions don’t count, by the way. These were just my personal thoughts on their products and presentations. Qwiki This was a really great way to kick off the battlefield. Storify This social media quoting tool looks very convenient to use, and that’s what scares me. Gunzoo It’s… Cool Iris for videos. Datasift Deep social web analytics is a competitive field, and I don’t claim enough familiarity with it to do this startup justice. We’ll try to get the rest of the sessions up as soon as the streams are ready. Disrupt: The Backstage Pass, Day One (TCTV) While the main focus was center stage on Monday for day one of TechCrunch Disrupt, there was plenty of action backstage— or rather just a few yards to the right to the stage, where our ad-hoc TechCrunch TV studio is located.

Throughout the day, we ran follow-up interviews with a string of Disrupt notables, like KPCB’s John Doerr and Bing Gordon, Founders Fund’s Peter Thiel, Greylock’s Reid Hoffman, David Sze, GE’s CMO Beth Comstock and Intuit’s Scott Cook. If you didn’t catch the action on our live feed, they are all available on demand after the jump. A plethora of videos ahead. Interviews John Doerr and Bing Gordon of Kleiner Perkins Caufield & Byers on Zynga’s potential, the challenge of sustaining growth and disruptive trends in gaming. Chris Dixon, Co-Founder of Hunch & Chris Sacca, Founder of Lowercase Capital on putting Angelgate to bed, the trends their following and Sacca’s advertising analytics play. Chris Dixon and Chris Sacca on the Angel Venture Capital Debate To come.