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The CW Network is bringing its shows to the Apple TV with a new app, reports Deadline .
Apple has big plans to launch a streaming TV service by Christmas, and of course the rumor mill is already running wild on when it will sell an actual TV. But first Apple will need to clear a hurdle: Getting the rights to shows for its new TV service. So far, its negotiations with the big media companies are not going well, because Apple has been taking its usual approach: “our way or nothing at all.”
Smug complacency. That seems to be the standard TV industry response to rumors of an Apple HDTV. Back in December, Sharp’s Kozo Takahashi dismissed the potential threat Apple might pose to the TV market, saying consumers are far more focused on price, picture quality and size than on any advanced technology and design innovation Cupertino might bring to bear on its rumored television. Today, it’s Samsung’s AV product manager Chris Moseley who doesn’t think Apple has the R&D chops to field a formidable TV. “We’ve not seen what they’ve done, but what we can say is that they don’t have 10,000 people in R&D in the vision category,” Moseley told Pocket Lint . “They don’t have the best scaling engine in the world and they don’t have world renowned picture quality that has been awarded more than anyone else. … There is no way that anyone, new or old, can come along this year or next year and beat us on picture quality.”
At times, Best Buy sends surveys to customers asking for feedback on potential new products and services; in the latest survey electrical retail giant is asking about a potential clients’ interest in 42-inch Apple HDTV ! „Be one of the first to get the all new 42“ Apple HDTV at Best Buy for $1499. Apple finally reinvents what a TV can do,“ the survey reads. Best Buy survey suggests that the Apple HDTV will feature 42-inch 1080p LED flash panel display, built in iSight camera and microphone for Skype , will run iOS , will have access to the App Store (!)
Apple TV is still a hobby. The word comes from Apple’s Chief, Tim Cook who nevertheless championed the company’s current offering. He stated that Apple sold more than 2.8 million Apple TV units last fiscal year with 1.4 million moved within Q1 2012 (a new record for the device). “Our Apple TV product is doing quite well… but in the scheme of things, we still classify Apple TV as a hobby.
Apple Inc. (AAPL) is turning to the software engineer who built iTunes to help lead its development of a television set, according to three people with knowledge of the project. Jeff Robbin, who helped create the iPod in addition to the iTunes media store, is now guiding Apple’s internal development of the new TV effort, said the people, who declined to be identified because his role isn’t public.
As a longtime Apple TV owner, I’ll admit a dirty little secret: I really like the device. Sure, it has been one of the rare flops for Apple in recent years. And it could be so much more with say, a Blu-ray player or a web browser. But it is really good at its core functionality: bringing iTunes content into your living room.
The wheels are in motion. The rumors have persisted for a while now that a new Apple TV (soon to be called “iTV”) is approaching . It’s thought to be a cheaper, smaller version of the current device that puts an emphasis on streaming rather than storage. The killer app of such a device could literally be apps — as in, the iPhone/iPad/iPod touch variety.