Nimble Report A Razorfish report on publishing in the digital age. How Branding Can Help You Start Booming. Recipes | Delicious Healthy Recipes | Behind The Burner. What's Booming. Home | Yahoo! Style Guide. Content Analysis: A Practical Approach. By Colleen Jones Published: August 3, 2009 “Content analysis is an essential part of many UX design projects that involve existing content.” To know your content is to love it. Content analysis is an essential part of many UX design projects that involve existing content. Examples of such projects include migrating a Web site to a new platform or design, merging multiple Web sites into one, or assessing Web content for reuse in a new channel.
Content analysis results in a clear, tangible description of your content—which clients and stakeholders can perceive as nebulous—whether expressed in text or visually. In this column, I’ll walk you through a content analysis—and offer tips and tricks along the way that will help make your next content analysis more effective. Start with the Roots: A Content Inventory Before you can analyze your content, you must identify what content there is. Weed Out the ROT The problem? Expand Your Tool Set, Then Work Away See the Content Forest Thanks to the Trees. Toward Content Quality. By Colleen Jones Published: April 13, 2009 “With good content heuristics, we could make a case for better content without painstakingly doing an analysis of all of the content up front.”
How do we know whether content is any good? This simple question does not have a simple answer. Yet, I think having a good answer would help us show our employers and clients why their content needs to improve and how their content compares to the competition’s. As a start toward an answer to this question, I offer a set of content quality checklists for seven different lenses through which we can view content. I see these checklists as the groundwork for content heuristics, which would enable us to do heuristic evaluations and competitive analyses efficiently. Many interactive projects address content quality only through a style guide.
Content Quality Checklists “Correcting spelling and grammar only scratches the surface. Usefulness & Relevance: Does the content meet user needs, goals, and interests? Content Analysis: Know Thy Content.