Facebook Pages’ Updated Organic-Reach-Crushing Algorithm, And What it Means for You. As many of you who have your own photography pages probably already noticed, Facebook drastically changed their Pages organic reach algorithm on December 3, 2013.
We have been living with the changes for a month, analyzing the effects on our brand and how it affects you, and the news isn’t good. With dramatic decreases in reach and engagement, our Facebook community is not nearly what it was. So what can you do about your own Pages? Let’s first take a look at what the changes have done across the board, not just on Fstoppers. In a recent study by Ignite which included 21 brand pages of different sizes and across industries, they found a decline of “44% on average, with some pages seeing declines as high as 88%. As we all know, Facebook wants us, and has wanted us, to pay to access the fans that some of us out there, including Fstoppers, have spent years fostering and growing (at Facebook’s continued insistence that fostering growth was pivotal). Huge, huge declines. Related. Facebook Launches Redesigned Mobile App for iOS 7. Facebook announced a new version of its iOS app on Wednesday to correspond with the launch of iOS 7.
The new version of the Facebook app, which will be available in the App Store later on Wednesday, has been completely redesigned to fit within the new operating system, says Michael Sharon, Facebook's product manager for iOS. The most noticeable design change is that the app's main navigation bar has been moved to the bottom of the screen, replacing the old navigation bar at the top of screen. The new design also eliminates the tool bar that slid out from the left-hand side of the app in the old version.
The new navigation bar across the bottom of the screen features tabs for News Feed, Friend Requests, Notifications, Messages, and a "More" tab that serves a similar purpose to the old left-hand tool bar. Sharon refers to the "More" tab as a "bonus tab," allowing users to open up other areas of Facebook like Events or Photos without losing their place in other tabs. STUDY: Promoted Posts By Facebook Pages Have No Effect On Organic Results. When Facebook pages turn to promoted posts, does it have any effect on their organic results in terms of their posts appearing in users’ News Feeds?
No, according to a random study of 5,000 promoted posts by 1,500 pages, conducted by Facebook analytics provider Wise Metrics. Wise Metrics compared the organic reach of promoted posts with those pages’ past 10 non-promoted posts and found barely any difference. The analytics provider also compared the results of promoted posts with non-promoted posts sent afterwards and arrived at similar results. What about negative feedback? According to Wise Metrics’ findings, negative feedback on promoted posts had no effect on future non-promoted posts, meaning that pages were not penalized. Wise Metrics wrote in a blog post discussing its study: Indeed, the median relationship between promoted and non-promoted is really close to the y=x line, meaning that for 1,000 organic impressions when not paying, we get 1,000 organic impressions when paying.
TOP 100 Facebook Brands. 5 Ways You Can Capitalize on Facebook's News Feed Algorithm Update. Usually, when Facebook makes a change to its interface or News Feed algorithm, the company just up and does it.
One day you'll log into Facebook and everything suddenly looks different, and you're scrambling to figure out what the heck is going on and how the new feature may affect your marketing. Well I have some great news for you: Say goodbye to scrambling to figure out mysterious new Facebook changes. Yesterday, Facebook decided to get more transparent by launching a new blog for businesses, and its first post detailed some new algorithm changes to the News Feed. I won't go into too many specifics about the new changes (feel free to catch up by reading our blog post yesterday), but they all align with Facebook's ultimate goal: "to give users a 'customized newspaper' highlighting the stories it assumes users will find most interesting. " And apparently, the new algorithm is working. So this News Feed algorithm works -- and it will affect the success of your Company Page posts.
2013-03 The Effects of Oversharing on Facebook - Birmingham Business School Discussion Paper Series. Make a Cover Photo, Create a Facebook Tab, Schedule a Post - Pagemodo. Facebook Contest Infographic.