64 Google+ Content Strategies [Infographic] Why Google Plus is an Essential Content Marketing Tool. At the heart of content marketing is the concept of providing valuable, informative, and entertaining content to attract, engage, and influence your target audience. The Content Marketing Era Content marketing is the new SEO. The team at www.make-a-web-site.com believe that high quality content marketing is going to drive the web in the future.
The recent Google updates, especially panda, have weeded out low quality content and placed an emphasis on the reader, effectively sending a message to all webmasters saying “stop doing SEO” start making exceptional quality content and the links will come. What we believe it is going to be central to that is Google +. Google Plus Overview Google Plus is a social networking service launched by Google Inc. in June, 2011. . • The “Circles” function allows you to group your contacts into customized groups. The following article provides a comprehensive guide to setting up a Google Plus Brand Page. Jumping onto the Google Plus Bandwagon Why Google Plus? 1. 3. Is Bing Places for Business Better Than Google+ Local? As SEO experts, we want the search engines to provide robust, powerful and (preferably) free tools to help us get our jobs done.
In April, Bing launched Bing Places for Business, replacing their previous product, Bing Business Portal. Rest assured, all Bing Business Portal data was migrated over to the new Bing Places for Business. With this new product, this is our chance to take advantage of a new, easy-to-use tool to quickly optimize our local listings. With the rollout of the Google Carousel, there is no doubt these two search giants are getting ready to go back in forth in local search. Additionally, with the recent announcement of Apple and Bing's mobile search, is Bing getting ready to make a more serious run at market share attainment?
As I digress back to Bing Places, Ginny Sandhu, Senior Product Manager at Bing described the new product: With Bing Places for Business claiming and verifying your business on Bing is quick and easy. Claim it Edit it Make it Relevant Make it Pop Summary. Google+ Local Bible for SMBs. If you're a small local business, having a Google+ Local profile is imperative to putting your brand – quite literally – on the map. Google Places was recently replaced with Google+ Local – a merging of Places and Plus that serves up your Google+ Local listing in Search and Maps results on mobile devices and traditional browsers. Whereas Places was a static listing, Local is dynamic and social. A well-optimized Google+ Local page can benefit your digital marketing strategy in the following ways: Outrank your competitors in local search.Build the authority of your brand through +1's and user reviews.Drive traffic to your website.Convert more visitors into leads and clientele.
Quick stats about local mobile use: 50 percent of mobile search is local.61 percent of local searches result in purchases.50 percent of smartphone shoppers use a GPS/mapping app to find a retail location.Only 33 percent of advertisers have a mobile optimized website (Read more mobile statistics for local business). 1. How to Use Google+ Local to Get New Customers. Google+ Local is a powerful tool for small businesses targeting local customers because it combines customer reviews and local search into one platform. Yet, many small businesses still aren’t sure how to take advantage of Google+ Local. Let's take a look at two key ways small businesses can use Google+ Local right now to get new customers.
Use Google+ Local to Increase Local Search Visibility According to Google, 20 percent of all Google searches have local intent and 40 percent of Google mobile searches have local intent. Google's universal search. Several factors determine how well your Google+ Local page ranks in both the Google universal search results and Google+ local search results, but that is a topic for another discussion. For now, focus on making your Google+ Local page as informative and appealing as possible. Google wants to provide searchers with the most relevant and useful results possible. Use Reviews to Turn Clicks Into Customers Summary. Citation Neighborhoods: How to Gain a Local Search Monopoly. One phrase that has been ubiquitous when discussing offsite SEO tactics for the past decade is “link neighborhoods.” There have been countless articles, presentations and graphics describing what they are, how to identify them and how best to determine what your neighborhood is so you can focus your link building efforts there.
While most recent articles focus more on how to prevent your site from being associated with bad neighborhoods, trying to associate your site with good neighborhoods is still considered a best practice. With the advent of local search rising in importance over the past six years, citations have been rising in importance. There are many tools available to help you mine the citations, but it's quite easy to categorize them into neighborhoods similarly to how links exist.
Let's look at some examples of citation neighborhoods, and tips for how you can take advantage of them. Local Properties of Search Engines Large Directory Sites Social Media Sites Review Sites Summary. Google Warns SEO & Businesses to Avoid Fake Reviews. An update to Google’s spam detection algorithms will grow the number of reviews appearing on some Google+ Local pages. And Google has shared some advice with reviewers, business owners, and SEO professional on how to keep reviews from being deleted. Google warns business owners that “fake glowing testimonies” written by SEO or reputation management companies will be taken down. Also, “if a business accepts paper comment cards it might be tempting to collect them and ‘digitize’ them by posting the reviews on Google+ Local,” Google says in its advice for SEOs. “We ask that all reviews come from first hand experience and do not allow posting reviews on behalf of others.” On a related note, Google advises against companies asking customers to write a review on a computer or tablet located on the business’s premises.
Positive reviews on Google+ Local can help attract new customers. As for reviewers, they should: Google Plus Best Practices for Brands ~ by HootSuite. A Google Business Profile, formerly called Google My Business, is a free tool to help businesses get discovered in Google Search and Maps. For local businesses that rely on location-based searches, Google Business Profile is essential for increasing visibility and driving traffic to your website. Below, we’ll walk through how to set up and optimize your Google Business Profile to get the most out of this free marketing tool. Bonus!!! Don’t waste time or budget talking to the wrong people. Use this free template to craft a detailed profile of your ideal customer or target audience. 4 benefits to using Google My Business 1. A Google Business Profile (GBP) is meant to help people find your business through Google Search and Maps. When a user makes a location-based search query (e.g.
The best matches shows up in the top positions on the search results page. The same goes for surfacing local businesses in Google Maps searches. Source: Google Maps 2. 3. 4. How to set up a Google My Business listing. Why Google Plus is an Essential Content Marketing Tool. Setting Up And Optimising A Google+ Business Page For Search & Traffic. First Of All, Why Even Create A Google+ Business Page? The main reason being visibility in organic search or Search Engine Optimisation (SEO). When logged into Google (via Gmail, Adwords etc.), Google incorporates information from the people & businesses you have connections with through your Google+ profile and returns more personalized search results including pages, posts, images and profiles of people you are following.
You also have the ability to discover people related to your search beyond immediate connections. This search personalization is called Search, Plus Your World. The Google bots (or ‘spiders’) that crawl the web indexing websites are very limited to what the likes of Facebook, twitter or LinkedIn will let them look at and so much of the information on facebook such as, say, your facebook company page, are not getting indexed. First you’ll need a Google account and personal Google+ page. People: Don’t worry about this yet. Time to upload a cover image. 9 Best Strategies for Google+
Optimize Google Plus Pages for Local Business. Last updated 2 years ago Google Plus officially launched business Pages this week, after several months of offering only personal Profiles on the social platform. Want to create and optimize a Google Plus Page for your local business? Here’s what you need to know, including the difference between Pages and Profiles, how to set up your Page, how to manage your Page, and how to manage your circles. How Pages Differ from Profiles First and foremost, Google Plus Pages are different from Profiles because they are specifically designed for non-human entities.
You can create a Page in the following types of categories: Local Business or Place; Product or Brand; Company, Institution or Organization; Arts, Entertainment or Sports; Other. Pages are marked by a distinct square-shaped, watermark both on the Page itself and in search results if you are looking for a Page directly. How to Set Up Your Local Business Page To get started, go to: 6) Get the Word Out. Google Plus Tips for Engaging Content. Last updated 2 years ago Have you heard the word? Google Plus pages are now open for businesses! Once you have set up and optimized your business Page, you can start sharing content. To make sure that account holders who circle your business see content you share in their account newsfeed, make sure your business is circling back anyone who adds you.
Then, use these tips to get started sharing! Update Regularly. Be Uniquely Engaging. Share External Content and Commentary. Create Unique Native Content. Reshare Other Users’ Content. Post Links to Online Offers. Post Publicly. Share Selectively. Lock Content If Necessary. Tag Strategically. Use Hashtags Intentionally. Involve Your Fans. Is your business on Google Plus? More About Google Plus. Keyword Targeting: How to Employ Multiple Keywords for SEO & Conversions. At some point during your University's SEO 201: Advanced Keyword Research & Targeting class, they probably gave a few lectures and case studies on how to effectively split up your keyword research list across multiple pages and use those terms/phrases to maximum benefit.
But, for those who might have missed that lesson (which would be, umm, all of us, since no formal education in SEO exists), a handy refresher might be in order. Many SEOs struggle to answer questions like: How many keywords can I target on a page? Should I try to target all of my most important terms on my homepage (since it gets the most link juice)? When I should try to target similar phrases together vs. splitting them up? This post is meant to help with precisely those issues. At the end of the keyword research phase you've established which terms and phrases are worthwhile.
Next, I need to segment the keywords in each group by the intent of a potential visitor. I'd also suggest checking out previous posts on: p.s. Dell, Wired: Great Content Marketing for Google Plus. Google Officially Launches Local Results Carousel. The Google Local Carousel beta test that we saw last month is now rolling out to all U.S. users, Google announced. While the carousel has been used on tablet devices since December 2012, the carousel style results being available on a desktop is a much newer change. With the new style of carousel listings, when a user searches for a local results, such as a restaurant or hotel, instead of the traditional vertical listings most users associate with Google search, there is now a horizontal carousel which features thumbnails, ratings, as well as the number of Google+ reviews.
Users can then scroll sideways through the listings to see more results. One of the positive things to this new carousel style for local results is that businesses who might not rank in the top two or three required to see the results above the fold, can now see their business featured very prominently, complete with an image. A Google+ Overview: Breaking Through Misconceptions. If you only take one thing away from my engagement series, it should be this: each social network is unique in its own way, with its own personality and set of best practices. Knowing how each social network operates is going to give you a head start in your social media marketing by allowing you to connect to your past, present, and future audience in an acceptable manner. As I continue my engagement series, in the next two posts we will switch focus to Google Plus.
Google Plus is the newest of the group, and like it or not, it is Google, and thus should not be ignored. There are tons of rumors floating around about how Google Plus will help you with your SEO rankings. While this may or may not true, it shouldn't be the sole reason to use G+. The reason to use G+ is to connect and converse with your audience. As the online world we live in gets more and more segmented, it is important to get in touch with each of these networks in a way that will benefit your brand and your audience.