64 Google+ Content Strategies [Infographic] Why Google Plus is an Essential Content Marketing Tool. At the heart of content marketing is the concept of providing valuable, informative, and entertaining content to attract, engage, and influence your target audience.
The Content Marketing Era Content marketing is the new SEO. The team at www.make-a-web-site.com believe that high quality content marketing is going to drive the web in the future. The recent Google updates, especially panda, have weeded out low quality content and placed an emphasis on the reader, effectively sending a message to all webmasters saying “stop doing SEO” start making exceptional quality content and the links will come. Is Bing Places for Business Better Than Google+ Local? As SEO experts, we want the search engines to provide robust, powerful and (preferably) free tools to help us get our jobs done.
In April, Bing launched Bing Places for Business, replacing their previous product, Bing Business Portal. Rest assured, all Bing Business Portal data was migrated over to the new Bing Places for Business. With this new product, this is our chance to take advantage of a new, easy-to-use tool to quickly optimize our local listings. Google+ Local Bible for SMBs. If you're a small local business, having a Google+ Local profile is imperative to putting your brand – quite literally – on the map.
Google Places was recently replaced with Google+ Local – a merging of Places and Plus that serves up your Google+ Local listing in Search and Maps results on mobile devices and traditional browsers. Whereas Places was a static listing, Local is dynamic and social. A well-optimized Google+ Local page can benefit your digital marketing strategy in the following ways: Outrank your competitors in local search.Build the authority of your brand through +1's and user reviews.Drive traffic to your website.Convert more visitors into leads and clientele.
Quick stats about local mobile use: 50 percent of mobile search is local.61 percent of local searches result in purchases.50 percent of smartphone shoppers use a GPS/mapping app to find a retail location.Only 33 percent of advertisers have a mobile optimized website (Read more mobile statistics for local business). 1. How to Use Google+ Local to Get New Customers. Citation Neighborhoods: How to Gain a Local Search Monopoly. One phrase that has been ubiquitous when discussing offsite SEO tactics for the past decade is “link neighborhoods.” There have been countless articles, presentations and graphics describing what they are, how to identify them and how best to determine what your neighborhood is so you can focus your link building efforts there. While most recent articles focus more on how to prevent your site from being associated with bad neighborhoods, trying to associate your site with good neighborhoods is still considered a best practice. With the advent of local search rising in importance over the past six years, citations have been rising in importance.
There are many tools available to help you mine the citations, but it's quite easy to categorize them into neighborhoods similarly to how links exist. Let's look at some examples of citation neighborhoods, and tips for how you can take advantage of them. Local Properties of Search Engines Large Directory Sites Social Media Sites Review Sites. Google Warns SEO & Businesses to Avoid Fake Reviews. An update to Google’s spam detection algorithms will grow the number of reviews appearing on some Google+ Local pages.
And Google has shared some advice with reviewers, business owners, and SEO professional on how to keep reviews from being deleted. Google warns business owners that “fake glowing testimonies” written by SEO or reputation management companies will be taken down. Also, “if a business accepts paper comment cards it might be tempting to collect them and ‘digitize’ them by posting the reviews on Google+ Local,” Google says in its advice for SEOs. “We ask that all reviews come from first hand experience and do not allow posting reviews on behalf of others.” Google Plus Best Practices for Brands ~ by HootSuite. In part 1 “ Google+ for Brands: 4 Reasons your Brand Should Be on it ”, we learned that over 500 million people are connecting in Google+ and that the network draws the second largest active follower-base after Facebook.
And if that isn’t enough, we discussed the top 4 value propositions for having your brand present on Google Plus: Better discovery, deeper engagement, increased marketing performance across the web and measurable impact. For simplicity’s sake, let’s pretend you are the owner of a cafe with a budding social media presence (these tips work for any size of business). Now that you understand the importance of being in G+, the next step is to build an effective strategy and attract an interactive community.
Why Google Plus is an Essential Content Marketing Tool. Setting Up And Optimising A Google+ Business Page For Search & Traffic. First Of All, Why Even Create A Google+ Business Page?
The main reason being visibility in organic search or Search Engine Optimisation (SEO). 9 Best Strategies for Google+ Optimize Google Plus Pages for Local Business. Last updated 2 years ago Google Plus officially launched business Pages this week, after several months of offering only personal Profiles on the social platform.
Want to create and optimize a Google Plus Page for your local business? Here’s what you need to know, including the difference between Pages and Profiles, how to set up your Page, how to manage your Page, and how to manage your circles. How Pages Differ from Profiles First and foremost, Google Plus Pages are different from Profiles because they are specifically designed for non-human entities. You can create a Page in the following types of categories: Local Business or Place; Product or Brand; Company, Institution or Organization; Arts, Entertainment or Sports; Other. Pages are marked by a distinct square-shaped, watermark both on the Page itself and in search results if you are looking for a Page directly. Next, from Create a Page on Google+, you will select your business type. 6) Get the Word Out.
What’s Next? Google Plus Tips for Engaging Content. Last updated 2 years ago Have you heard the word?
Google Plus pages are now open for businesses! Once you have set up and optimized your business Page, you can start sharing content. To make sure that account holders who circle your business see content you share in their account newsfeed, make sure your business is circling back anyone who adds you. Then, use these tips to get started sharing! Update Regularly. Be Uniquely Engaging. Share External Content and Commentary. Create Unique Native Content.
Reshare Other Users’ Content. Post Links to Online Offers. Post Publicly. Share Selectively. Lock Content If Necessary. Tag Strategically. Use Hashtags Intentionally. Involve Your Fans. Keyword Targeting: How to Employ Multiple Keywords for SEO & Conversions. At some point during your University's SEO 201: Advanced Keyword Research & Targeting class, they probably gave a few lectures and case studies on how to effectively split up your keyword research list across multiple pages and use those terms/phrases to maximum benefit.
But, for those who might have missed that lesson (which would be, umm, all of us, since no formal education in SEO exists), a handy refresher might be in order. Dell, Wired: Great Content Marketing for Google Plus. Google Officially Launches Local Results Carousel. The Google Local Carousel beta test that we saw last month is now rolling out to all U.S. users, Google announced.
While the carousel has been used on tablet devices since December 2012, the carousel style results being available on a desktop is a much newer change. With the new style of carousel listings, when a user searches for a local results, such as a restaurant or hotel, instead of the traditional vertical listings most users associate with Google search, there is now a horizontal carousel which features thumbnails, ratings, as well as the number of Google+ reviews. Users can then scroll sideways through the listings to see more results. One of the positive things to this new carousel style for local results is that businesses who might not rank in the top two or three required to see the results above the fold, can now see their business featured very prominently, complete with an image.
A Google+ Overview: Breaking Through Misconceptions. If you only take one thing away from my engagement series, it should be this: each social network is unique in its own way, with its own personality and set of best practices.
Knowing how each social network operates is going to give you a head start in your social media marketing by allowing you to connect to your past, present, and future audience in an acceptable manner. As I continue my engagement series, in the next two posts we will switch focus to Google Plus. Google Plus is the newest of the group, and like it or not, it is Google, and thus should not be ignored. There are tons of rumors floating around about how Google Plus will help you with your SEO rankings.
While this may or may not true, it shouldn't be the sole reason to use G+. As the online world we live in gets more and more segmented, it is important to get in touch with each of these networks in a way that will benefit your brand and your audience.