5 Steps to Create a Website That Both Your Customers & Search Engines Will Love. A major mistake businesses often make when it comes to SEO is optimizing their website at the expense of their customers.
Have you ever entered a website while researching a product or service, only to be confronted with massive amounts of content on a poorly designed website? This probably resulted in not only a frustrating experience, but also your exit from the site, and a lost sale for that business. Here are five steps you can implement to avoid this scenario, and create a website that both your customers and search engines will love. Step 1: Understand Your Customer This seems obvious, but business owners tend to design websites that are appealing to them, rather than figuring out what is appealing to their customers.
If you don’t already know, figure out why your existing customers buy from you, rather than your competitors, and make this differentiation readily apparent on your website. Step 2: Don’t Attempt to Create a Work of Art Websites don't have to be beautiful. Conclusion. 6 Social PR Secrets to a Better Website. A brand’s website or blog should be its ROI hero, but in many cases it ends up being a public relations liability.
The failing truth: “99% of the reasons why websites fail are 100% preventable,” Rebecca Murtagh reminds brands in her new book “Million Dollar Websites”. Critical. Frustrating. Necessary. Aggravating. This rollercoaster of emotions might sound familiar if you’re working on the design or redesign of a website or blog. By far, one of the most critical components of today’s marketing is an organization’s website; the digital entrance that represents a brand’s aesthetic, culture, personality, mission, vision and business proposition.
A recent survey reported by WhatUsersDo reveals: Website Identity Crisis: Project or Asset "Too many, for too long, have been conditioned to think of the website as a project. Here are six social PR secrets designed to help brands build a better website or blog. 1. Ask yourself the question: What do you need your website to deliver? 5 Pillars of a Successful Modern Web Design. To compete successfully in today's new media landscape, simply having an optimized website isn't enough. You must now consider a number of new factors when designing your website. These factors include modern design and content, usability and conversion, and search and social media. Not only has the SEO technological market changed with new on- an off-page SEO considerations, the way the consumer views and consumes content and changed.
New and modern aesthetic, design, and navigational considerations are being built into the architecture of new website builds. Building Outside of a Silo Gone are the days when a web developer builds a site, the SEO consultant optimizes the site, a conversion expert looks at the site, and then the business owners review the site. To make your new website work for your business it essential that a marketing led approach is implemented that involves technical, search, social, usability, and design teams.
Start Point – Understanding Business and User Objectives. How to Create Compelling Content Based on Learning Styles. How to Create Effective Content to Help SEO & Sales: 3 Top Ideas. Dramatically Raise the Value of Any Piece of Content with These 27 Tactics. Creative Content Marketing: Winning Hearts, Minds & Wallets. Awesome Frickin' Content. Tips to Create the Right Content for Your Audience. A common question I hear from clients who are blogging for business is: How do I come up with content that interests my target audience and motivates them to take action?
It’s not enough to start writing about what you think your audience wants to know about your business or industry. Researching and listening to your audience’s problems or questions are important steps before creating content. So here are a few tips to help you create the right content for your audience. 1. Listen to current customers. 2. 3. 4. 5. 6. Use these tips to learn more about your target audience and create the content that is right for them and your business. Image courtesy of pippalou/Morguefile.com. 88 Content Creation Ideas for Better Business Blog Posts, Images, or Videos.