Resource. The Real Origin of the Franchise. The Stock Market Game™ - Home. Entrepreneurship Core. Course Description This course helps students gain an understanding of the business/marketing principles necessary to start and operate a business.
Students will first learn basic economic principles related to business ownership. They will identify and assess common traits and skills found in entrepreneurs, explore business opportunities, and compare the risks and rewards of owning a business. The primary focus of the course is to help students understand the process of analyzing a business opportunity, determining feasibility of an idea utilizing research, developing a plan to organize and promote the business and its products/services, and finally, to understand the capital required, the return on investment desired, and the potential for profit.