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A new report from Experian Simmons says US-based Twitter users are spending more time on the Twitter.com website than ever before. But the report also cautions that overall visits to Twitter are down. Experian says the number of US adults that visited Twitter.com at least once a month fell 14% between November 2009 and November 2010. That may be somewhat troubling, or it may just mean more people have discovered and began using Twitter clients — which aren’t part of the report.
US Twitter Users Spending More Time Than Ever On Twitter.com, Report Says
Well-known brands like Coca-Cola and Starbucks have had success turning their Facebook fan pages into popular sites with millions of fans. Local businesses are also leveraging the site and can learn from their global neighbors. Local businesses make up 17.6% of Facebook fan pages, according to financial services firm Wedbush , while companies come in at 6.3% and products at 3%. Interests, musicians and public figures are also high on the list.
What Makes Facebook Fan Pages Successful? - eMarketer
I’ve got a map on the cover of the latest issue of Cartographic Perspectives , and some colleagues of mine have been so kind as to spread it around Twitter and Facebook and all those other popular social media which I’ve never gotten in to. It’s been a while since I’ve subjected my own work to this blog, so I thought I’d take advantage of its temporary boost in popularity in a small corner of the Internet to do so again. Click to download PDF (~12MB) This time, though I’d like to try an experiment. If you would be so kind, gentle readers, I would like to turn this critique over to you. This afternoon I am feeling unrealistically optimistic about the number of readers who might be willing to provide comments.
No Swearing in Utah « Cartastrophe
Social media users grapple with information overload - USATODAY.com
Frank Franklin II, AP An iPhone user accesses his Twitter account. As social media toys such as Twitter, Facebook and YouTube open more lines of communication, more people might find themselves overwhelmed by all the information. Toggling between Facebook , Google , Twitter and a handful of other online communities, he found it hard to keep up with a constant barrage of tweets, texts and instant messages. "There are so many things coming at you," says Huitron, 29, owner of HUB 81, a social-media consultancy in Santa Maria, Calif.
Search Dominates Social Networking For Product Discovery, Study Says
Search engines are the number one way that consumers find out about new products, according to a new study commissioned by commerce software developer ATG . The survey was conducted online and polled 1,002 U.S. adult consumers in July 2010. One question asked respondents to list up to five ways they discover new products. 53% of respondents across all age groups said they discover products through search engines. Only 8% said they discover new online products via “links or information on social networking sites.” In the survey, men were more likely to rely on search engines to discover new products (59% compared to 47% of women).
The Truth About the Average Twitter User [STATS]
A new study from security firm Barracuda Labs provides some interesting insights into the state of the Twitterverse. Unfortunately for the microblogging startup, the stats say that most of its users aren’t very active. The study looked at around 19 million Twitter accounts (PDF) in order to figure out how people are using Twitter. It started with one assumption: An active or “True” Twitter user has at least 10 followers, follows at least 10 people and had tweeted at least 10 times. By that definition though, only 21% of Twitter users are active users. There’s a great deal of interesting data in the breakdown.
Facebook Fans Vs. Twitter Followers: Which Are More Valuable? - Forbes.com
There is a lot of talk lately about which is more valuable for brands, Facebook fans or Twitter followers. As budgets remain tight, answering this question represents the Holy Grail for evaluating the return on investment of social media. A recent Forrester study upended conventional wisdom by stating that Twitter followers may have the potential to be more valuable than Facebook fans in the future. While you cannot quantify either fan or follower with an absolute value (although many have tried), the study confirmed that Twitter followers are more likely to buy from brands they follow (37% vs. 21%), and recommend brands to friends (33% vs. 21%). These two factors are the yardsticks by which many social media branding campaigns are measured. Yet the Facebook advertising opportunity for brands is unparalleled.When it comes to social networks, Twitter users are extremely active. They create, share and comment on content at high rates. According to ExactTarget , they are three times as likely to upload photos, four times as likely to blog, three times as likely to post ratings and reviews, and six times as likely to upload articles. View this chart . If they tweet about a bad experience with a business, it can quickly (within minutes) snowball into a Twitter backlash and a public relations nightmare .
The Twitter Clock. Real-time Twitter Growth Statistics. | TweetReports
How do you measure the ROI of social media? This is a question that we are often asked by companies that want to enter the social media realm but are afraid or unsure of how to prove its success to their superiors. Wanna show your bosses that social media works? Here is a great video from Erik Qualman (@equalman) at Socialnomics which showcases several social media ROI success stories.
Social Media’s ROI
LIVE: Twitter’s Big Announcement
Twitter is about to make the biggest change to its interface in years when it adds photos and videos in the stream . What will it look like? Will it be a game-changer, or will Twitter’s users revolt? Does Twitter have a few surprise announcements prepared?
Social networking use among internet users ages 50 and older nearly doubled-from 22% in April 2009 to 42% in May
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Top 1000 sites - DoubleClick Ad Planner
[Editor's Note: The data cited in this article is excerpted from Inside Facebook Gold , our membership service tracking Facebook's business and growth around the world. Please see Inside Facebook Gold to learn more about our complete data and analysis offering.] Facebook’s growth slowed down in the United States in June, following a burst of activity through April and May. The country picked up only 320,800 new monthly active users in June, compared to the outstanding 7.8 million it gathered in May . It’s not uncommon to see a saturated country like the US take a breather after a spurt of growth. However, some unusually interesting demographic trends took place for the country in June that add nuance to the overall growth number.
Facebook’s June 2010 US Traffic by Age and Sex: Users Aged 18-44 Take a Growth Break
Computerworld - The number of Twitter users has climbed to a lofty 75 million, but the growth rate of new users is slowing and a lot of current Twitterers are inactive, according to a study released today. The rate of new user growth peaked last July at about 7.8 million a month. That number has dropped to about 6.2 million new users a month now, according to a study from RJMetrics Inc. , which develops online metric analysis software. The past six months, the study also noted, have seen a steady falloff in the number of new accounts. "When you look at new account registrations , no one can deny that Twitter is still growing like a rocket ship.