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A new report from Experian Simmons says US-based Twitter users are spending more time on the Twitter.com website than ever before. But the report also cautions that overall visits to Twitter are down. Experian says the number of US adults that visited Twitter.com at least once a month fell 14% between November 2009 and November 2010. That may be somewhat troubling, or it may just mean more people have discovered and began using Twitter clients — which aren’t part of the report.
Well-known brands like Coca-Cola and Starbucks have had success turning their Facebook fan pages into popular sites with millions of fans. Local businesses are also leveraging the site and can learn from their global neighbors. Local businesses make up 17.6% of Facebook fan pages, according to financial services firm Wedbush , while companies come in at 6.3% and products at 3%.
I’ve got a map on the cover of the latest issue of Cartographic Perspectives , and some colleagues of mine have been so kind as to spread it around Twitter and Facebook and all those other popular social media which I’ve never gotten in to. It’s been a while since I’ve subjected my own work to this blog, so I thought I’d take advantage of its temporary boost in popularity in a small corner of the Internet to do so again. Click to download PDF (~12MB) This time, though I’d like to try an experiment. If you would be so kind, gentle readers, I would like to turn this critique over to you. This afternoon I am feeling unrealistically optimistic about the number of readers who might be willing to provide comments.
By Jon Swartz, USA TODAY Updated 2/2/2011 10:55:31 AM | SAN FRANCISCO — Jose Huitron had just hit the digital wall. Frank Franklin II, AP An iPhone user accesses his Twitter account. As social media toys such as Twitter, Facebook and YouTube open more lines of communication, more people might find themselves overwhelmed by all the information.
Search engines are the number one way that consumers find out about new products, according to a new study commissioned by commerce software developer ATG . The survey was conducted online and polled 1,002 U.S. adult consumers in July 2010. One question asked respondents to list up to five ways they discover new products. 53% of respondents across all age groups said they discover products through search engines. Only 8% said they discover new online products via “links or information on social networking sites.” In the survey, men were more likely to rely on search engines to discover new products (59% compared to 47% of women).
A new study from security firm Barracuda Labs provides some interesting insights into the state of the Twitterverse. Unfortunately for the microblogging startup, the stats say that most of its users aren't very active. The study looked at around 19 million Twitter accounts (PDF) in order to figure out how people are using Twitter. It started with one assumption: An active or "True" Twitter user has at least 10 followers, follows at least 10 people and had tweeted at least 10 times. By that definition though, only 21% of Twitter users are active users. There's a great deal of interesting data in the breakdown.
When it comes to social networks, Twitter users are extremely active. They create, share and comment on content at high rates. According to ExactTarget , they are three times as likely to upload photos, four times as likely to blog, three times as likely to post ratings and reviews, and six times as likely to upload articles. View this chart . Twitter users are sharing their thoughts, opinions and experiences they have about the businesses, services and products they use.
Jun 8 2010 How do you measure the ROI of social media? This is a question that we are often asked by companies that want to enter the social media realm but are afraid or unsure of how to prove its success to their superiors. Wanna show your bosses that social media works?
Twitter is about to make the biggest change to its interface in years when it adds photos and videos in the stream . What will it look like? Will it be a game-changer, or will Twitter's users revolt? Does Twitter have a few surprise announcements prepared?
[Editor's Note: The data cited in this article is excerpted from Inside Facebook Gold , our membership service tracking Facebook's business and growth around the world. Please see Inside Facebook Gold to learn more about our complete data and analysis offering.] Facebook’s growth slowed down in the United States in June, following a burst of activity through April and May. The country picked up only 320,800 new monthly active users in June, compared to the outstanding 7.8 million it gathered in May . It’s not uncommon to see a saturated country like the US take a breather after a spurt of growth. However, some unusually interesting demographic trends took place for the country in June that add nuance to the overall growth number.
News January 26, 2010 12:02 PM ET Computerworld - The number of Twitter users has climbed to a lofty 75 million, but the growth rate of new users is slowing and a lot of current Twitterers are inactive, according to a study released today. The rate of new user growth peaked last July at about 7.8 million a month. That number has dropped to about 6.2 million new users a month now, according to a study from RJMetrics Inc. , which develops online metric analysis software.
Are you tweeting more these days? Seems somebody is. Last month, Twitter users hit a new milestone. They sent nearly 2 billion tweets in the month of May, according to Pingdom , a website monitoring service.
eMarketer estimates about 80% of US teen Internet users visit social networking sites at least monthly, but it may seem difficult for marketers to reach them there when they’ve signed on mainly to chat with their friends and post personal updates. A May 2010 survey by myYearbook and Ketchum looked at the power of teen influencers and how brands can influence them in turn. About 10,000 myYearbook users were surveyed, with the top 15% most active and engaged members defined as influencers.
A new Edison Research report draws many interesting conclusions about U.S. Twitter users. The report summarizes the most recent data from a three-year tracking study conducted by Edison and Arbitron . The findings will help you better understand Twitter usage and assist in your social marketing efforts.