Why The News Release Is Worthless In Today’s Social Media Age - MarketShare - Advertising marketing & media. QR Codes offer PR pros new options to connect. October 29, 2010 Two-dimensional bar codes (better known as QR or quick response codes) have been appearing in marketing settings with greater frequency over the past several months. Everyone from fashion lines to tech brands to libraries uses them to drive smartphone users to the Web for more information on brands, products and promotions.
The two-dimensional codes give creators the opportunity to embed a variety of information, similar to traditional bar codes in grocery stores. But unlike those codes, these can contain text or URLs within them, creating a portal that instantly connects anyone who scans a code with any number of special apps. PR professionals are recognizing the benefits of sending consumers and media directly to a specific site for more information. As reporters continue to add more components to their news stories — photos, videos, audio — smartphones are emerging as a do-it-yourself tool to capture action, often as it unfolds. The William F. PR news, features, opinions, and analysis. Yet Another Social Network Launches, But At Least With An Epic Press Release. I’ve ignored more press releases in my time than I care to remember, but I still scan, and sometimes even read, a bunch of them every single day. Comes with the territory, and I’ve long accepted that – I’m sure a lot of PR folks think of those as necessary evil almost as much as we do.
Almost. But as boring as it is to read the same frickin words over and over and over and over again, there are certain times – albeit very, very few – where we manage to distill some actual useful information from the writings (but please, again, stop using words like “leading” and “award-winning” in the first paragraph all the time. Pretty please?). And then there the rare ones that put a smile on our face. Press releases we actually enjoy reading. Take for example this one announcing the launch of MeetYourFriends, some social network (posted in full below for your reading pleasure). Will MeetYourFriends ever stand out of the social networking crop?
Either way, enjoy the read. Adaptly. How To Run a Twitter Chat & 8 Marketing & PR Twitter Chats to Follow. There are many tactics companies can implement as part of a smart Twitter Marketing strategy. Growing the initial following is important as is providing the budding community you’re building with something of value to keep coming back and to spread the good word to their networks.
One such tactic that offers value and brings people together is the Twitter chat. I’ve been involved with about 5 or 6 different Twitter chats as a guest and they are a unique experience. In this post I’ll share my observations about what seems to work, some logistics and a few examples of some well-run Twitter chats for the marketing and PR verticals. 1. Pick a great hashtag – The hashtag ties your Twitter chat together. 2. Free for all. Promote the guest and get the guest to promote the chat. 3.
This page can live on your blog, your web site or you can easily setup a page on posterous, wordpress or blogger. 4. 5. A few of my archived chats include: Fake Press Releases Continue to Cause Problems for News Wires - mediabistro.com: PRNewser. Just last week, General Mills was affected by a fake press release issued on PRNewswire that said, “Obama Orders Full Investigation of General Mills Supply Chain Following Food Recalls.” This past Friday, another fake release hit the wires from Business Wire, purporting to be from Javelin Pharmaceuticals, with the headline, “US Supreme Court split – rules in favor of Big Pharma.”
The release was issued after 11p.m. eastern time on Friday evening and was retracted at 7:45a.m. eastern time by Business Wire. Business Wire SVP, marketing Thomas Becktold told PRNewser in a statement today: On Friday evening, June 18, Business Wire transmitted a press release for Javelin Pharmaceuticals that we have since learned was fraudulent. The release was not issued or authorized by Javelin Pharmaceuticals. This is a case of stolen identity and is being treated as a criminal investigation The major services have large, in-house editorial teams who are in place to detect fake or fraudulent information. Mixx - Latest news and top videos and photos from around the web. SI Promoting Swimsuit Issue With Mobile Barcodes. Sanders Says: The interesting thing about the Map Wars of 2009.
December 07, 2009 One of my first jobs was a sales position at an early stage cellular phone company in Dallas . It was the mid-80's and cell phones were brand new, mostly installed in cars. Coverage was very spotty, but coverage maps promised eventual service. The portable phones were housed in Haliburton briefcases and required a weight belt (and an external antenna) to operate. The entire service was expensive and iffy. I worked for a Southwestern Bell Mobile System dealer, so we had little to no initial competition. We countered with The Map. The lesson to be learned is simple: Your most valuable customers need the last mile to work. Over the last few weeks, AT&T and Verizon have stepped up their public battles to win the coverage feature debate. 1. 2. Always look to learn lessons from fierce market battles. Comments. MyNewsdesk - Search, monitor and subscribe to Press Releases. PressDoc.
Spot Runner is a technology company that is developing the next generation of advertising services. Submit Press Release - Free* Prefinery: Beta Management Software. SEO Press Release Distribution | Submit Free Press Release. How To Promote Your Site Without SEO | Connected Internet. Say “web promotions” and what comes to mind? We line up the usual suspects. There’s search engine optimization. Search engine marketing. Social media blitzing. PR submissions. Oh, and everyone’s favorite but wouldn’t like to admit- black hat attacks. Traditional webmarketing can be costly, particularly SEM whereby you bleed rivers per click. SEO, SEM, blackhat- these aren’t the only way to promote websites. Hand out Apparel Branded With Your URL. <img class="aligncenter size-medium wp-image-6302" src=" Are you ready to spread the word the ole fashioned way?
Testing your Advertising. In a recent blog posting, Chuck McKay wrote the following: There's a story that C.E.O. Fred Smith hung ten sketches of color designs for Federal Express cargo planes on a wall of his office, and then asked people to come look at them. Smith reportedly sat back and watched people's reactions. He noted that one particular drawing kept attracting and holding the attention of people. This design became the image of those planes we recognize as FedEx today. Sometimes testing of advertising, or design, or other marketing elements can be this simple. The Title Test They don't come much simpler than Cindy Cashman's Title Test.
The Six Year Old Test For years I've recommended the “six-year-old” test of advertising copy. The Penetration Test The late Rosser Reeves had an brilliantly simple test of the persuasive power of the ad campaigns he created for Ted Bates Advertising. The Zip Code Test The Keyed Ad Test The Imbedded Instruction Test The Isolated Offer Test Testing the Offer Sphere: Related Content.