6 Ways to Market on Foursquare Without a Location. Scott Bishop is a director of social influence and author of How To Make Money Marketing Your Business With Foursquare (FT Press Delivers).
You can read more of his insights on his social media marketing blog. Savvy marketers and business owners have flocked to Foursquare to take advantage of their 4.5 million members for one simple reason: Foursquare requires action. Conversations on Twitter and fan engagement on a brand’s Facebook Page can be valuable pieces to a successful social media marketing campaign, but user activity at the point of sale is the ultimate objective for us marketers and business owners.
We ultimately want action, and geolocation networks like Foursquare deliver the goods. I Voted. Fear Doesn’t Stop Social Media Users from Revealing their Location. Foursquare wants to check-in to search engine results. Foursquare is in talks with search engine providers including Google, Microsoft and Yahoo about including data from the location-sharing service into their results.
In an interview with the Telegraph, Foursquare founder Dennis Crowley says that trending data from Foursquare could enrich search results. “We can anonymise data and use it to show venues which are trending at that moment. Twitter helped the world and the search engines know what people are talking about. Foursquare would allow people to search for the types of place people are going to – and where is trending – not what.” FourWhere: start discovering the world around you (by sysomos) Foursquare Signing Mainstream Partnership Deals Left And Right.