Video Hosting Platform | Streaming Video. Email Previews and Email Marketing Analytics - Litmus. 45 Eye-Opening Examples of Email Newsletter Designs. Constant Contact to Help E-mail Marketers Track Social Behaviors [EXCLUSIVE] On Monday, e-mail marketing behemoth Constant Contact will release an important update for its clientele interested in better understanding how, when, where and why customers share the e-mail newsletters they receive on social sites. Constant Contact will be introducing Social Stats as an integrated feature for its small business customers. The new e-mail marketing tool will offer a complete social snapshot around e-mail campaign performance.
Social Stats tracks Facebook "Likes," tweets, LinkedIn posts and e-mail pageviews originating from social media channels. The social media analytics will be presented as part of the e-mail details page, and add another layer of insight to the pre-exisitng data on e-mail and click-through stats. Analytics will include individual counts per social site, as well as a graphic presentations of shares and page views. Image courtesy of jek in the box, Flickr. Delivra: We Know E-mail | Delivra. How Are Email, Facebook and Twitter Audiences Different? With marketers engaging with consumers across multiple channels, messages must be tailored to resonate with audiences on email and social sites. But research suggests a look at simple demographics does not give a clear indication of how audiences differ; engagement in these channels is personal and depends more on psychographic characteristics.
According to ExactTarget’s “Subscribers, Fans and Followers” report, there is little cannibalization among the three channels—instead, there is significant overlap. Most internet users studied in April 2010 engaged with brands only via marketing emails, but nearly a third subscribed to emails in addition to being fans of brands on Facebook. The vast majority of social media fans or followers were also email subscribers. Overall, 94% of daily email users subscribed to marketing messages. Users also engage with a greater number of brands via email. But analyzed psychographically, ExactTarget found different patterns of engagement. Coupons Boost E-Mail Open Rate. The recession has had its effect on consumer behavior online, and the watchword is frugality. Whether or not shoppers go back to their spendthrift ways, for now coupons are cool and deal-seeking is the norm. That mindset has consequences for marketers across the board, and e-mail marketers are no exception. There is a pronounced difference between open rates for e-mails that include a coupon offer and those that do not.
Open rates of around 24% to 25% for coupon e-mails dropped to just 16% to 18% for noncoupon campaigns, according to Experian. Higher open rates for coupon offers translated into higher click rates as well, though the difference was much smaller. Experian also reported that 80% of online coupon mailings saw higher transaction-to-click rates and transaction rates than noncoupon campaigns. Overall, two-thirds of US households use coupons, according to Experian, and the number using online coupons has grown 46% in the past three years. Keep up on the latest digital trends. Email Marketing Service and Software from MailChimp. Market Your Small Business With Text Messages And Email. Spam Meltdown - email design. Emma Email Marketing | Email Marketing Solutions | Email Newsletters.