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Whenever you own and run your business, you can probably guess that email marketing can play a huge role in sales.
On Monday, e-mail marketing behemoth Constant Contact will release an important update for its clientele interested in better understanding how, when, where and why customers share the e-mail newsletters they receive on social sites.
With marketers engaging with consumers across multiple channels, messages must be tailored to resonate with audiences on email and social sites. But research suggests a look at simple demographics does not give a clear indication of how audiences differ; engagement in these channels is personal and depends more on psychographic characteristics.
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The recession has had its effect on consumer behavior online, and the watchword is frugality. Whether or not shoppers go back to their spendthrift ways, for now coupons are cool and deal-seeking is the norm. That mindset has consequences for marketers across the board, and e-mail marketers are no exception.