Estimated reading time in web design. Written by Brian Cray on April 9th, 2010 Jakob Nielsen's Alertbox is like a living web design bible for me.
In case you don't know Mr. Nielsen, he's considered one of the top web usability experts in the world, and his Alertbox is filled with extremely well-researched articles on how people use the Web. Users don't read (more than 18%) About 2 years ago Jakob Nielsen wrote an "Alertbox" titled How little do users read?. Since I reread this article a few days ago, I've been more sensitive to my own reading habits on the Web.
How to increase time on page? Then I thought, what strategies can I apply to increase that number from 18%? My solution is to set user expectations upfront with an estimated reading time for my articles. Implementation of estimated reading time with PHP I developed a PHP snippet that basically divides word count by 200 (avg. words per minute) to output minutes and use the remainder to calculate seconds. <? Making light of your website's usability Results. Twitter Moms Care for Content over Coupons. Several studies, including ones from MarketingSherpa and Razorfish, have indicated that finding deals is the main reason consumers follow brands on microblogging sites.
But US moms—normally considered big fans of coupons and money-saving tips—told lucid marketing that content was No. 1. Their top reason for following businesses on Twitter was that they provide useful information (68.3%), just edging out that they were already customers (67.3%) and the desire to find out about products and services (66.9%). While about two-thirds said they liked to see businesses tweeting links to sales, moms most wanted companies to share links to interesting articles or news. Interesting content only gains in importance for marketers trying to harness moms’ word-of-mouth power. More than three-quarters of respondents said they retweeted corporate messages if they had a link to something interesting, compared with two-thirds who retweeted coupon codes. Keep your business ahead of the digital curve. Spread the word to where it matters! My Blog Guest. Free Text Articles - A Directory of Knowledge and Information.
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