Homeless People Start Tweeting in New Awareness Initiative. It's easy to ignore someone when you don't know or care to know anything about them.
But it's different when that person shows up in your social media stream, telling you about a lonely day on the street or simply wishing you a happy Valentine's Day. Underheard in New York is an initiative to help homeless New Yorkers speak for themselves through Twitter. Four homeless people — Danny (@putodanny), Derrick (@awitness2011), Albert (@albert814) and Carlos (@jessie550) — were given their own prepaid cell phone, a month of unlimited text messaging and a Twitter account. The goal was to raise awareness and give a peek inside the daily struggles and unexpected challenges of being homeless in a major urban city. Between January 2009 and January 2010 the total number of unsheltered individuals within New York City rose an estimated 34%; this figure doesn’t include the tens of thousands staying in shelters. Food Brands Get Sociable on Facebook and Twitter - Media Decoder Blog.
The Wheat Thins mobile team is seen en route to surprise an unsuspecting fan of the brand while checking out the latest messages about Wheat Thins on Twitter.
The number of advertisers with presences in the social media like Facebook, Twitter and YouTube are increasing faster than the lines at the supermarket when the values of the cents-off coupons are being tripled. Now, two familiar brands of baked goods sold by Kraft Foods are stepping up their marketing efforts in social media. One brand, Oreo cookies, is going to be giving its Facebook page a global look, effective on Monday. Chrisbrogan's casestudy Bookmarks on Delicious.