Seo. 3/5. 10 tips for adapting SEO for any situation. The holiday shopping season is upon us, but the real rush begins the day after Thanksgiving with Black Friday, when many shoppers hit the web.
Although successful SEO strategies should be practiced year-round, there are things you can do today which will dramatically affect your bottom line for this holiday season. There's no black magic involved, and you can report real results quickly. How do I know? From experience; I've run many highly successful SEO campaigns for businesses, both big and small. More than once, I've worked on websites with less than 25,000 daily organic search referrals and transformed them into sites with more than 750,000 unique daily search referrals within days, not weeks, all via white-hat SEO.
Many retailers can do the same and should optimize their websites for seasonal sales. 1. 2. 3. With the holiday season specifically, try using various holiday terms (i.e., Christmas, New Year's, etc.,) in the phrases and replace for other holidays. 99designs.com: a warning to freelancers. Confessions of a Hashable addict. In early September, I noticed introductions popping up on Twitter always cc’ing @Hashable.
My first impression was that they were incredibly stupid vanity tweets clogging my Twitter feed. Three months later I have to confess that I am a Hashable addict. Hashable is a networking and contact-management service that rose from the ashes of Tracked, a Yahoo-Finance like site that launched in late 2009. The service facilitates introductions and allows you to post your real world interactions – #justmet @mikeyavo or #greatmeeting w/ Emily Hickey– using Twitter or email. Hashable organizes all your introductions and interactions in an address book. Users earn points for activity, called HashCred, with the most active users ranked on Hashable’s leader board. In late 2009, Hashable founder and CEO Mike Yavonditte had raised about $11.5 million from Union Square Ventures and a number of angel investors for his company, Tracked. The game mechanics have some annoying side effects, however. Twitter Strangers : The Frontal Cortex. Over at Gizmodo, Joel Johnson makes a convincing argument for adding random strangers to your twitter feed: I realized most of my Twitter friends are like me: white dorks.
The social media idiot revisited. How to Search Twitter Archive. Stop Diluting Social Media — AriWriter. Extracting a sentence from a larger article about Twitter and marketing , April Dunford writes: I never post a blog post without tweeting about it a couple of times because frankly, if I cared enough to spend the time writing it down, I generally care enough to share it. I wonder if she also thumbtacks a printout of each blog post on the bulletin boards of every coffeehouse in town. I wonder if she faxes a copy of that printout to every church and media organization, and calls all of her friends to click over and visit.
I wonder if she creates a video and uploads it to YouTube after every blog post, too. I am writing tongue-in-check here, but my sarcasm is not far from what Penelope Trunk opined two years ago about the importance of unmashing the mashable : It’s clear to me that blogging is best for expressing big ideas. How Social Media Works and the Role of the Intelligent User. Social media distinguishes itself from less versatile interactive mediums of the past like print and traditional advertising by giving life to the Intelligent User. This modern distinction is often misunderstood by web developers and under-appreciated by users because the power of choice is a novel distinction. It didn’t exist in previous mediums. In marketing, for example, consumers are used to the old paradigm where they listen passively and marketers tell them what to think. The interaction only moves in one direction. The #1 Secret to Follow Friday Success.
Have you ever been the lucky recipient of a #followfriday or #ff from a friend on Twitter?
It’s a great feeling when someone goes out of their way to recognize you as a resource for great insight and connection on Twitter. Recognition for being someone worth following is great for those trying to figure out the point of Twitter. However, the common practice for a typical #followfriday tweet is to pack as many of your favorite followers into 140 as possible. Content Marketing Today » Terrific New Social Media Research Study Means It’s Time for Small Business to Get with the Program. If you’ve been dragging your feet on social media, it’s time to take both of those feet and jump right in.
The just released study on business use of social media from the folks at Business.com is must reading for content marketers who are active, tentative or hesitant about social media. Their research, 2009 Business Social Media Benchmarking Study makes it clear that even small business owners need to take social media very seriously indeed. The study was designed to assess current trends in the use of social media in North American businesses. Based on 2,948 valid responses to the online Business Social Media Benchmarking Survey during August and early September, 2009, the results show how and where businesses, and business people, are finding value in social media. C-Tweet: Points to Consider for Twitter-Friendly CEOs and CMOs - Advertising Age - CMO Strategy.