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Captchas: The Anti-User Experience? Gripes and Alternatives
A story on hatred for your users and fans The other day I decided that I needed to invest (for free) in a good note-taking program for my Blackberry. After surfing the internet and reading reviews for the pathetic amount of choices available I settled on Evernote. After installing the program I was prompted to register.
Google Instant: how blacklisting could damage your SEO | PC Pro blog
Making sure a small business gets exposure when it comes to Google search is big business in itself. But what happens to your SEO strategy when you unknowingly fall foul of the Google Instant blacklist? The Google Instant what, I hear you asking?
Why You Need Multiple Domain Names : Marketing :: American Express OPEN Forum
Jesica Radel How would you feel if you walked into work one day and another company had set up shop right there—in the middle of your office space? If you don’t own a series of domain names that represent your product or service, this is exactly the risk you are taking.
While there are plenty of resources online for leveraging Twitter, many focus somewhere between individual and consumer-oriented material. B2B marketers have a different perspective. It's difficult to relate to those types of Twitter resources when faced with more complex buying cycles and the demand for marketing initiatives emphasizing lead generation as the top priority. We've seen skepticism in our clients' eyes when it comes to Twitter. This can be overcome by demonstrating how Twitter can assist B2B organizations with their priority initiatives.
5 Ways Twitter Can Be Leveraged for B2B Search Engine Marketing - Search Engine Watch (SEW)
By now, people know that their sites need to be optimized to rank well in organic listings. This awareness has been compounded by Google's recent algorithmic updates that are slowly eating away at organic real estate in favor of paid and local listings. This means that marketers must continue to advance their search engine optimization efforts to ensure that their revenue-driving pages earn and maintain high rankings. With every company vying for the same top rankings and competing against paid listings, every aspect of an SEO campaign must be close to flawless.
7 tragic SEO oversights - iMediaConnection.com
So this service Quora , it’s getting pretty hot. But up until now, we’ve only be able to guestimate how hot it actually is. But today they’ve finally shared some actual information — on Quora, naturally.
Quora Signups Exploded In Late December — Then Doubled From That This Week
I admit to having ridden the social media bandwagon from the start — mainly because I had to see how things would play out — but I've always been skeptical about its impact. Is anyone reading what you have to say? Do they even care? With so much information flowing, how can anything be absorbed? The same goes for social features accompanying products. Does friending and following add value to your product or is it a distraction?
Spencer Fry — Down With Social
July 30, 2010 By Ramon Ray Megan Berry is Marketing Manager for Klout and I’ve asked her to educate us on why follower count is pretty meaningless. Megan Berry is Marketing Manager for Klout , the standard measure of online influence. She also occasionally blogs on Mashable, Huffington Post, and Brazen Careerist. She is a graduate of Stanford University and considers herself a social media junkie. It can be tempting to measure your Twitter success based on follower count.
Why Follower Count is a Lousy Metric: It's Nearly Meaningless | Smallbiztechnology.com
Based on the positive feedback from the first 7 B2B Social Media Tools You Haven’t Heard Of article, we felt we’d highlight several more tools that may be helpful for B2B social media marketers. Spreadfast is a Social Media Management System (SMMS) that allows you to manage, monitor and measure your social media activity. Maximize your efforts by distributing and tracking your content on many social media channels via a single integrated dashboard.
7 More B2B Social Media Tools You Haven't Heard Of | Social Media B2B
SEO agency questions - Questions to ask a potential SEO provider | hugoguzman.com
Unfortunately, this question was immediately met with a bit of a rude response. Essentially, the first responder said that if you don’t know what interview questions to ask, then you shouldn’t be handling the interview in the first place because you won’t know what the right answers will be. Granted, in a perfect world, you would always have an accomplished and experienced SEO pro handling all SEO-related interviews, whether they be for an individual candidate or for an SEO provider such as an agency. Unfortunately, this not always feasible. In fact, I would say that in well over 50% of scenarios that I find myself in when pitching my agency’s SEO services, the organization making the decision doesn’t have a single employee with any real experience or expertise in the SEO field. So what’s a company supposed to do?
Why Facebook Can't Genuinely Connect People
Ori Brafman is the co-author of Click: The Magic of Instant Connections , published by Random House this week. With all the news about Facebook ’s never-ending privacy problems and the exodus of angry users, has the real story been overlooked? Specifically, is Facebook limiting people’s ability to actually, well, connect? Along with my brother Rom, who is a psychologist, I’ve been researching what makes people form instant connections. From meeting someone at a work party to that special spark on a first date, instant connections aren’t just intense; they can have a substantial effect on the overall tenor of the ensuing relationship. Research has shown that teams that click tend to work more effectively together and couples that had love at first sight are more passionate with each other even after twenty years.Taking stock of your social media influence « Random Thoughts of a Boston-Based CTO: John Moore's Weblog
Measuring influence within or across social networks and other collaborative platforms is a major focal point for many companies and individuals. I have had good conversations, and more to come, with people like Michael Wu, Chief Scientist at Lithium, and I am excited by his approach. I have also checked out tools like Twitter Grader and Klout and both have their pluses and minuses. A major flaw in all approaches so far, however, is that they focus on user behaviors within a singular communication channel instead of looking at the efforts of the individual, business, or agency across all channels.John Gruber’s Daring Fireball Gets Comments (Whether He Likes It or Not) | Cult of Mac
John Gruber of Daring Fireball. CC-licensed photo by Scott Beale of Laughing Squid via Flickr John Gruber of Daring Fireball is the most influential Apple pundit on the web, but readers often complain about the lack of comments on his website. In fact, Gruber’s site is famous for not having comments. In an age when every website falls over itself to accommodate reader interactivity, Gruber stands alone.Depends How You Define Value
Seth Godin says Anil Dash has discovered bullhorns are overrated . I agree that bullhorns, as a shouting tool, are not very useful. I disagree that having a larger twitter following is not useful. It depends what you do with them. I have a hundred thousand followers on Twitter. I follow back about 93,000.Being a good SEO involves research. You need to be constantly pushing the envelope on the data that you gather, the insights that you gain and what recommendations you provide in terms of what works and what doesn’t. Google Local is a particular area that I’ve been investigating recently both for clients and because I’m an SEO geek. I’ve found some interesting thing and some not-so-interesting things.