What Is a Good Click-Through Rate for PPC? Lisa Raehsler | December 26, 2012 | 33 Comments inShare126 Why do people care so much about click-through rates? A commonly asked question in pay-per-click (PPC) advertising is "what is a good click-through rate (CTR)? " There is no easy answer and it can vary greatly depending on channel, targeting, keywords, and more. First, the basics of the CTR: Defined: The number of clicks received divided by the number of impressions generated. Channel differentials: Search and display channel results are very different. Why do people care so much about CTRs? Several factors can impact CTR on an ad, which is why there is no definitive answer to the question.
Audiences and targetingB2B or B2CBrand or non-brandedA keyword's place in the search funnelAd copy's creative messaging - CTAType of offerDisplay URLImages/designIndustry competitiveness There are some observed trends in the industry based on PPC managers' experience and the channel's own data. Facebook: Facebook offers two different types of CTR. Screen Resolution Alert for Web Developers. Screen Resolution Alert for Web Developers Web analytics firm reports that 1366x768 overtakes 1024x768 for first time Boston, USA and Dublin, Ireland, Wednesday, 11th April, 2012: A major milestone in screen resolution sizes has been passed according to independent web analytics company, StatCounter. The company's research arm, StatCounter Global Stats reports that for the first time 1366x768 has become the most popular screen resolution worldwide, having overtaken 1024x768.
"The data reflects a continuing trend of users moving to larger screen resolution sizes," commented Aodhan Cullen, CEO, StatCounter. Since StatCounter began its tracking of screen resolution in March 2009, as a free service to developers and other users, 1024x768 has been the dominant screen size globally on the web (excluding mobile*). 1024x768 has fallen from 41.8% in March 2009 to 18.6% in March 2012. StatCounter ( provides free website traffic analysis. Ends ShareTweetShare. The Science of Timing. Free Video Tour. Healthcare Websites CMS - Geonetric. Stay Connected via Social Media - University Health System. Greater Baltimore Medical Center (GBMC) - Baltimore, Maryland. Home - Beth Israel Deaconess Medical Center. California Hospital Medical Center Home. Quantcast - Home. Lenox Hill Hospital.
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