Growing Inclusive Markets. WBCSD-SNV Alliance. Energize the BoP. Medicines for BOP. BoP HUB. The Practionner Hub for Inclusive Business. NextBillion. BOP Learning Lab. Doing business at the BOP In order to target the BOP consumer, companies must think innovatively of how their core competencies can be utilized to create a product that fits the needs and preferences of low-income consumers. Developing a business model for low-income markets requires companies to adopt a holistic approach that takes into consideration how products, production, distribution, price, and marketing can be optimized to meet the unique characteristic of the BOP market.
With more than four billion potential customers, companies that succeed in developing an innovative approach are well positioned to tap into a market with vast opportunities, and to build their future markets. However, entering the BOP market can be challenging for companies without experience in targeting low-income customers in developing countries. On this website you can find inspiration and advice. SIG BOP 12Manage. Responsible BOP. Catherine Dolan Reader Catherine Dolan (is a Fellow of Green Templeton College and a university lecturer in the Marketing, Culture and Society Programme at the Said Business School, University of Oxford. She is an anthropologist working at the interface of business, international development and social change. She specialises in the social and political economy of development, primarily in Africa, and over the past 15 years has directed and researched interdisciplinary programs on poverty, globalization, commodity chains, rural livelihoods, corporate social responsibility and gender.
A central theme of her research is the relationship between market and moral economies, a theme she has examined in relation to corporate social responsibility (CSR), fairtrade, bottom-of-the-pyramid initiatives, and cause-related marketing partnerships. Jamie Cross Lecturer in Anthropology and Development Jamie Cross is a lecturer in social anthropology and development at the University of Edinburgh. BoP Global Network. Base of the Pyramid Protocol. Nederlands>>> What is the Base of the Pyramid? The “base of the pyramid”, also known as the “bottom of the pyramid” refers to the economical pyramid in which the welfare in the world can be captured.
At the top of the pyramid people enjoy prosperity and have many options to acquire income. At the base of the pyramid live 4 billion people in developing countries who live on less than 2 dollars a day. The expression “Bottom of the pyramid” was already used in 1932 by Franklin D. By now, many other scholars studied the opportunities at the base of the pyramid.
Unprecedented opportunities for western companies Although people at the base of the pyramid have very little to spend, they could be a very interesting market for western companies. Base of the pyramid in real life Many multinational companies started projects at the base of the pyramid. L'Observatoire du BoP.